ANA - Digital & Social Media Conference presented by Meredith

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Conference Description

Presented by:

The first-ever ANA Digital Conference will be a must-attend event for anyone who is trying to navigate their brands through this ever-changing media landscape. Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media and viral videos have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.

Hosted By:
Carole Walker
Vice President, Integrated Marketing Communications Group
Mars US

Dates & Times

Starts: Thursday, July 15, 2010 at 7:30am
Ends: Thursday, July 15, 2010 at 4:00pm

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Venue/Location

Grand Hyatt New York
Park Avenue At Grand Central
New York, NY 10017

The ANA has negotiated a special room rate of $247/per night, the reservation cut-off date for the hotel is Friday, June 25, 2010, after which prevailing rates apply.

Please call (800) 223-1234 or (212) 883-1234 and mention the Association of National Advertisers when making the reservation.

Please visit Grand Hyatt New York.

Registration Fees

		Member Rate	Non- Member Rate

	Conference Registration Fee	$495	$595
Events (included with Registration)
	Pre-conference Bonus Session	$0	$0

ANA Members may take advantage of special corporate pricing of $995 for three members from the same company. Please contact registration@ana.net to take advantage of this offer. Click here to see if your company is a member of the ANA.

Agenda

Wednesday, July 14, 2010 PRE-CONFERENCE BONUS SESSION Hosted by Reed Smith LLP 599 Lexington Avenue New York, NY Time: 2:00 pm- 5:00 pm SOCIAL MEDIA & THE LAW Friends, tweets, profiles, avatars, blogs, chats, personalized pages, customized URLs-keeping up with social media can be daunting. Social media continues to change the rules of engagement for companies, brands, marketing professionals and their legal advisors. Just as marketing models are changing to take advantage of social media, industries must confront new and unprecedented legal risks in this brave new world of engagement-a world lawmakers, regulators and courts are struggling to figure out. This session will cover best practices for corporate engagement in social media, how to approach workplace policies, the legal landscape evolving around social media platforms, as well as case studies of social media successes and failures. Doug Wood Senior Partner Reed Smith LLP Additional participants to be announced Thursday, July 15, 2010 Confirmed Speakers: Larry Flanagan Chief Marketing Officer MasterCard Worldwide Michael Donnelly Company Group Director, Worldwide Interactive Marketing The Coca-Cola Company Brian Wallace Vice President, Digital Marketing Research In Motion, Ltd. Christine Morrison Social Media Manager Intuit Inc. Geoffrey Ramsey Co-Founder and Chief Executive Officer eMarketer, Inc. Additional speakers to be announced

Digital & Social Media Conference presented by Meredith

Register

Conference Description

Dates & Times

Venue/Location

Registration Fees

Events (included with Registration)

Agenda

Wednesday, July 14, 2010

Thursday, July 15, 2010

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