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Infographics: 2014 ANA Social Media Content Development Survey

June 16, 2014

Executive Summary

These Infographics are from the 2014 Social Media Content Development Survey that was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Presence Infographic

Posts Infographic

Sources Infographic

Test Infographic

Measure Infographic

(The PDF of these infographics can be found in our "Also See" section in the upper right hand corner.)

Source

"Infographics: 2014 ANA Social Media Content Development Survey." ANA, 2014.

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