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Infographics: 2014 ANA Social Media Content Development Survey

June 16, 2014

Executive Summary

These Infographics are from the 2014 Social Media Content Development Survey that was conducted online during April, 2014. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

Presence Infographic

Posts Infographic

Sources Infographic

Test Infographic

Measure Infographic

(Please visit our "Also See" section to the right for PDFs of the Infographics, Data Charts, Key Findings, and Research Report.)

Source

"Infographics: 2014 ANA Social Media Content Development Survey." ANA, 2014.

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