Survey Research
Research Report: Q1 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
PowerPresentation: Q1 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2012 Q1 Member Benchmarking survey. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
Key Findings: 2012 Global Agency Compensation Survey
This Key Findings Report includes topline findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
PowerPresentation: 2012 Global Agency Compensation Survey
This collection of data charts represent findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
Research Report: 2012 Global Agency Compensation Survey
This Research Report includes findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
Research Report: 2011 Marketers’ Top Concerns Survey
This Research Report includes findings from the 2011 Marketers’ Top Concerns Survey, conducted by the ANA. The survey’s objective is to understand concerns facing the marketing industry going into 2012.
PowerPresentation: 2011 Marketers’ Top Concerns Survey
This collection of data charts represent findings from the 2011 Marketers’ Top Concerns Survey, conducted by the ANA. The survey’s objective is to understand concerns facing the marketing industry going into 2012.
Research Report: 2012 ANA/Forrester TV and Everything Video Survey
This Research Report represents findings from the 2012 ANA/Forrester TV and Everything Video survey. The survey’s objective was to capture marketers’ perspectives on the television and video advertising landscape, in light of recent changes in distribution, technology, and new advertising options.
PowerPresentation: 2012 ANA/Forrester TV and Everything Video Survey
This collection of data charts represent findings from the 2012 ANA/Forrester TV and Everything Video survey. The survey’s objective was to capture marketers’ perspectives on the television and video advertising landscape, in light of recent changes in distribution, technology, and new advertising options.
Research Report: 2012 Recession Survey, 6th Edition
This Research Report includes highlights from the ANA's 2012 Recession, 6th Edition survey. The ANA initiated this survey in the depths of the recession in 2008 as marketers experienced a push to reduce their budgets.
PowerPresentation: Q4 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q4 Member Benchmarking survey. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.
Research Report: Q4 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.
PowerPresentation: 2012 Recession Survey, 6th Edition
This collection of data charts represents findings from the 2012 Recession, 6th Edition survey. The ANA initiated this survey in the depths of the recession in 2008 as marketers experienced a push to reduce their budgets.
Key Findings Report: 2012 Recession Survey, 6th Edition
This Key Findings Report includes highlights from the ANA's 2012 Recession, 6th Edition survey. The ANA initiated this survey in the depths of the recession in 2008 as marketers experienced a push to reduce their budgets.
Research Report: Integrated Marketing, 4th Edition
This Research Report includes highlights from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.
Technology and the Marketer of the Future
In a joint study with the ANA during 2011 over three surveys, Marketing Evolution analyzed how new marketing technologies are being adopted, why and when.
Key Findings Report: Integrated Marketing, 4th Edition
This Key Findings Report includes highlights from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.
PowerPresentation: Integrated Marketing, 4th Edition
This collection of data charts represents findings from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.
PowerPresentation: Q3 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q3 Member Benchmarking survey. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
Research Report: Q3 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
