Survey Research

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PowerPresentation: 2014 Social Media Engagement Survey

This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives.

PowerPresentation: 2014 ANA/Forrester Media Survey

This collection of data charts represents findings from the 2014 ANA/Forrester Media Survey. The objective of this survey was to understand the current and projected trends in media transparency, programmatic buying adoption, and media metrics.

PowerPresentation: 2013 ANA 2014-2015 Marketing Budgets Survey

This collection of data charts represents findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

Research Report: 2013 ANA 2014-2015 Marketing Budgets Survey

This Research Report includes findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

PowerPresentation: 2013 ANA/ Real-Time Marketing Survey

This collection of data charts represents findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Key Findings Report: 2013 ANA Real-Time Marketing Survey

This report covers the key findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Research Report: 2013 ANA Real-Time Marketing Survey

This Research Report includes findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Research Report: 2013 ANA Q4 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include: agency compensation (media commission rates), production management (production costs and digital production), marketing financial management and procurement (budgeting and spending), marketing organization (brand management and training), and digital/social/mobile marketing (social media).

PowerPresentation: 2013 ANA Q4 Member Benchmarking Survey

This collection of data charts represents findings from the 2013 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include digital/social/mobile marketing, agency compensation, production management, marketing organization, and marketing financial management and procurement.

Research Report: 2013 ANA Q3 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include marketing organization, agency relations, multicultural marketing, digital/social/mobile marketing, and marketing financial management and procurement.

PowerPresentation: 2013 ANA Q3 Member Benchmarking Survey

This collection of data charts represents findings from the 2013 ANA Q3 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing organization, agency relations, multicultural marketing, digital/social/mobile marketing, and marketing financial management and procurement.

Key Findings Report: 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition

This Key Findings Report includes results from the 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining the satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.

Research Report: Payment Terms — Current Practices for Marketing Services

This report covers the findings from an ANA survey on the topic of payment terms for marketing services. The survey was initiated due to member interest resulting from reports in the press regarding changes in payment terms being implemented by a handful of companies to some suppliers.

Key Findings Report: 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaigns

This report covers the key findings from the Optimizing Integrated Multi-Screen Campaigns Survey that was conducted online, by the ANA and Nielsen, during July and August 2013. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

PowerPresentation: 2013 Experiential Marketing Survey

This collection of data charts represents findings from the 2013 Experiential Marketing Survey. The objectives of this survey were to determine how experiential marketing is used by ANA members, what metrics are used to measure success, the value of experiential marketing programs to client-side marketers, and the main drivers of experiential marketing budgets.

Research Report: 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition

The 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition was conducted online during May and June 2013. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.

Research Report: 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaigns

The Optimizing Integrated Multi-Screen Campaigns Survey was conducted online, by the ANA and Nielsen, during July and August 2013. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

PowerPresentation: 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaigns Survey

This collection of data charts represents findings from the 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaign Survey. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

PowerPresentation: 2013 Sponsorship and Event Marketing Measurement Survey

This collection of data charts represents findings from the 2013 Sponsorship and Event Marketing Measurement Survey. The objective of this survey was to gain critical insights into how companies are measuring the results of their sponsorship and/or event marketing initiative, and to identify issues, trends, and developments that will inform measurement decision-making and help improve marketers’ ability to determine success.

Key Findings Report: 2013 Rise of the In-House Agency Survey

This report covers the findings from an ANA online survey of client-side marketers on the topic of in-house agencies. The objectives of this survey were to gain critical insights into the services that these agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies, among other issues.

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