W. David Hubbard, vice president and deputy general counsel, marketing, at Verizon, sheds light on the company's Social Center of Excellence and shares one of the biggest issues advertisers face in social. Hubbard is a featured speaker at the ANA Advertising Law and Public Policy Conference in April.
Barbara Basney, vice president of global advertising and media at Xerox, shares insight on Xerox’s native advertising efforts, which have enabled it to change perceptions and reposition the brand.
Bob Arnold, digital media and strategy lead, North America, at Google, shares his perspective on programmatic buying, including the biggest misconception about the space, the main benefits to marketers, and what the future holds.
This report covers findings from various ANA Committee Leadership Initiatives.
In this Q&A, Craig Dubitsky, founder of Hello, reveals how he built buzz for his products with limited marketing, the characteristics of a transformational brand, and how he stays creative, among other things.
In this Q&A, Greg Revelle, senior vice president and chief marketing officer at AutoNation, provides insights from the company's rebranding process which made it one national brand prepared to elevate the customer experience and streamline advertising.
Marketers have the potential to significantly stretch their marketing budgets by shooting commercials within the approximately 20 states that now offer financial incentives for doing so. This whitepaper contains insights on how to best leverage these rebates.
This document outlines the advocacy efforts of our Government Relations team in 2011.
Find out what agency trading desks are, what they do, potential benefits, questions to ask, and more.
These guidelines—developed and endorsed by the ANA and the 4A’s—outline steps that can help marketers and agencies go through an effective search and selection process that can help both parties create a better working relationship.
R3:JLB’s Brian Goodall has created a sample RFI questionnaire, finalist agency challenge, and evaluation scorecard for this ANA toolkit, which supplements his Insight Brief, Selecting a New Agency.
As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample credentials presentation scorecard that marketers can use to evaluate meetings with potential new agencies.
As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample finalist agency challenge that marketers can use when they are deciding between their top agency choices.
As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample RFI (Request For Information) questionnaire that marketers can use when soliciting information about potential new agencies.
This list of questions provides marketers with a good starting point when they are ready to conduct in-person interviews during an agency search.
R3:JLB’s Brian Goodall has provided a sample scope of work and a sample agency search criteria for this ANA toolkit, which supplements his Insight Brief, Organizing for an Agency Search.
To accompany his Insight Brief, Organizing for an Agency Search, Brian Goodall, General Manager, R3:JLB, has created a sample scope of work document, which marketers can review while preparing for the agency search process.
As a complement to his Insight Brief, Organizing for an Agency Search, Brian Goodall, General Manager, R3:JLB, has shared sample agency screening criteria, which marketers can refer to while preparing for the agency search process.
The ANA Production Management Committee recommends that all television commercials be closed captioned. Find out more.
This ANA marketing toolkit contains interactive contracts, forms, and checklists from Douglas J. Wood's newly updated book, Please Be-Advised: An ANA Legal Reference Guide for the Advertising Executive that readers can use and personalize immediately.