In this webinar presented by branding expert, neuromarketing pioneer and author of the book Unconscious Branding; Douglas Van Praet shed light on his unique approach to marketing that has led to wildly successful efforts such as Volkswagen's beloved: "The Force" ("mini-‐Darth Vader") Super Bowl commercial.
In this webinar, McKinsey & Company shared their latest research on how consumer behavior is reshaping the purchase process and also provided examples of companies who are winning the consumer decision journey by taking this new perspective.
In this webinar, MillerCoors shared how they create video assets and leverage them in contextually relevant ways to drive maximum brand awareness and support their retail efforts.
John Marshall, senior partner, global director of strategy at Lippincott, discussed six ways marketing can create an internal movement to drive brand leadership externally.
Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.
In this webinar, Richard Benyon, CEO of Decideware, and Steven Wales, business development director at Decideware, along with a client partner, presented a model for a comprehensive, structured agency evaluation case study.
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data
Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
Brian Murphy, Partner, Frankfurt Kurnit Klein & Selz PC, Terri Seligman, Partner, Frankfurt Kurnit Klein & Selz PC, and Tiffany Hall, Counsel, Pernod Ricard USA, explored the legal and business risks when companies use social media.
Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).
Fadi Chehadé, president and chief executive officer of ICANN, presented information for rights holders regarding ICANN's new gTLD program.
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
Professor Michael McCann, Director, Sports & Entertainment Law Institute, University of New Hampshire School of Law; Kathryn Barrett Park, Senior Counsel, Advertising and Brand Management, General Electric Company; Michael Kuh, Counsel, Latham & Watkins LLP; Christopher Sloan, Assistant Vice President & Senior Corporate Counsel, Liberty Mutual Insurance Company, discussed sports sponsorship and brand promotion.
Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yee, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of Non-Practicing Entities (NPEs) to arbitrage patents that could be asserted against advertisers and agencies.
Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.
Leading lawyers Felix Hofer, Founding Partner, Hofer Lösch Torricelli; Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC; Ron Urbach, Chairman and Co-Chair, Advertising, Marketing & Promotions Practice Group, Davis & Gilbert LLP; Larry Weinstein, Partner, Proskauer Rose LLP; John Hendrickson, Principal, Manhattan Advertising & Media Law, Inc., provided solutions to some issues keeping corporate counsel awake at night.
Martin Frost, Shareholder, Polsinelli Shughart PC and Kenny Hulshof, Shareholder, Polsinelli Shughart PC, offered their insights into how tax reform, and the forthcoming debate over spending reductions is likely to evolve and impact advertising.