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Agency Search Best Practices

In this webinar video, Guidelines for Agency Search and Agency Selection Briefing Guidance were discussed.

Leveraging Smarter TV Advertising to Drive Purchases

In this webinar video, attendees discovered top ways to use data and targeting to drive greater results for your TV advertising.

TED 2014: What Marketers Need To Know

This webinar video not only covered some of tremendous sessions at the conference but also the hallway conversations, and sidebars that enhance an already impressive agenda.

Specialized Agencies: Taming the Wild West

In this webinar video, there was a discussion about the increased importance of interactive and non-traditional off-line channels in delivering real value.

SXSW 2014: What Marketers Need to Know

In this webinar video, Mashable, the voice of digital culture for the Connected Generation, chronicled the best things to come out of SXSW 2014, a showcase of the best ideas in digital.

Marketing2020 - Organizing for Growth

In this webinar attendees learned how CMOs, CEOs and other marketing leaders can align their strategy, structure, and capabilities to build their brands and generate growth in the years ahead.

SAG-AFTRA Commercials Contract: Common Myths and Mistakes

In this webinar video, Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.

How Procurement Executives Can Help Manage Marketing Spend

In this webinar video, Steven Wales, chief operating officer of Decideware, along with a client member of the ANA, discussed the five key stages in the lifecycle that marketers have with their agencies and how you can apply techniques and tools to generate an efficient return on your marketing investment.

Driving Digital Experience Productivity

In this webinar video, David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

What Marketers Need To Know About DSPs (Demand-Side Platforms)

In this webinar video, attendees learned more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

An Inside Look at Millennials

This video features a line-up of recent recipients of the ANA Rising Marketing Star Award who offered real-world advice and examples of effective ways to engage with the elusive Millennial audience as a consumer and an employee.

How to Save Money Within the Advertising Production Budget

In this webinar video, Valerie Light, manager, broadcast production at Verizon, and Mike Kolko, director of production tax incentive division at CAPS Payroll, shared their insights on how brands can save money and increase value through decoupling and state production tax incentives.

2014 ANA Brand Masters Conference: Opening Remarks

In this video, review opening remarks from Bob Liodice, President and Chief Executive Officer of the ANA, at the 2014 ANA Brand Masters Conference.

Chobani: From Category Disruptor to Market Leader

In this video, Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Dunkin' Brands: Driving Brand Innovation

In this video, discover how Dunkin' Brands leverages consumer insights to foster product innovation and develop a 360-degree approach through a unique combination of brand promise, advertising, menu, in-store environment, mobile, and social media strategies.

Honda’s Comeback Story

In this video, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Taco Bell: Ad Age Marketer of the Year

In this video, Chris Brandt, CMO at Taco Bell, shared how the successful “Live más” platform was designed and executed to highlight innovation and address shifting consumer behaviors and food culture.

The State of Real-Time Marketing

In this webinar video, eMarketer examined the big-picture challenges with real-time marketing, revealing what this trend means - and doesn't mean — as it changes the creative process, social media strategy, and television advertising.

Seven Trends Changing the Way Brands Market to Consumers

In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

Media Buying: What Every Procurement Professional Needs to Know About Media

In this webinar video, Chris Apostle, EVP and chief strategy officer at Integrated Media Solutions, shared how understanding the current media landscape can lead to more efficient and effective campaigns.

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