Search Marketing Knowledge Center | ANA

Search Results for All Content (access may be restricted)

Search returned: 244 document(s).

  • AI in Customer Experience: Beyond Chatbots

    POVs   March 13, 2024  

    Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.

    view
  • What’s Behind the CEO-CMO Rift?

    POVs   March 6, 2024  

    Lately, the relationship between CMOs and CEOs seems more like a marriage in desperate need of counseling. But these research-based tips can turn things into a happily ever after.

    view
  • Making Waves for Women: How SI Swimsuit Launched an Empowerment Revolution

    Behind the Campaign   February 27, 2024  

    Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment by only accepted ad dollars from brands demonstrating meaningful investment in initiatives, policies, and causes for women’s equality.

    view
  • Next Level AI Prompts for Marketers

    POVs   February 27, 2024  

    AI, like a complex musical instrument, can produce a range of outputs depending on how you play it. To ensure you're staying in tune, Marketing Futures host Mike Berberich is here with some tips to help you get the most out of AI.

    view
  • Bringing Purpose to Life Through Storytelling

    POVs   February 14, 2024  

    Beyond Profit host Ken Beaulieu shares four tips to bring your brand purpose to life through authentic storytelling and create a powerful differentiator for your business.

    view
  • This is How You Leverage PR to Supercharge Marketing

    Podcast Clips   February 14, 2024  

    M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.

    view
  • Viewing Business Transformation Through an Alternative Lens

    POVs   February 7, 2024  

    To help you avoid the common pratfalls found when pursuing business innovation, Champions of Growth host Matthew Schwartz has a few tips on how you can transform your business in a way that actually benefits everyone.

    view
  • Why Brands That Play It Safe Won’t Survive

    Podcast Clips   February 6, 2024  

    Jay Mandel, author of Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding, explains why brands that play it safe will eventually fade. He does so using an interesting example from the romantic relationship between Taylor Swift and Travis Kelce.

    view
  • Have Ad Agencies and Other Creatives Become Too Reliant on Data Analytics?

    Podcast Clips   January 31, 2024  

    Boathouse’s Peter Prodromou believes that the industry has gone too far down the path of data reliance and has forgotten the power of great creative. He explained what he thinks the response to this misstep by the industry will be.

    view
  • Three Tips for Embedding Purpose into Organizational Culture

    POVs   January 30, 2024  

    Beyond Profit host Ken Beaulieu shares three ways you can ensure everyone gets behind your brand’s purpose and makes it the crucial component of business culture that it needs to be.

    view
  • Moving Forward with Purpose: The Business Imperative for Inclusive Marketing

    POVs   January 25, 2024  

    AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.

    view
  • Your AI Ghostwriter: A Gen AI Super Hack

    POVs   January 23, 2024  

    Marketing Futures podcast host Mike Berberich shares his step-by-step process for how to build an AI ghostwriter, transforming your content writing process from a grueling, multi-hour process into a breezy 15-minute task.

    view
  • These Are the Five Traits of Modern Legacy Builders

    Podcast Clips   January 23, 2024  

    What is a legacy leader made of? Mark Miller, coauthor of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, has spent years trying to figure that out. Here, he shares the five traits he believes all legacy leaders possess.

    view
  • How Marketers Can Reel in Customers with In-Theater Advertising

    POVs   January 19, 2024  

    With advanced measurement technology showing that silver screen ads have a longer last impact, Champions of Growth podcast host Matthew Schwartz covers why movie theaters may offer a panacea for marketers looking to capture consumer attention.

    view
  • How Citi's "Chosen Name" Campaign Elevated Identity and Inclusion

    Behind the Campaign   January 19, 2024  

    Citi’s “Chosen Name” campaign gave Trans and non-binary customers the choice to easily update their eligible Citi-branded cards to match their true identity. The bank partnered with actress LGBTQ+ advocate Michaela Jaé Rodriguez to successfully spread the word.

    view
  • How Should Marketers Respond to C-Suite DEI Resistance?

    Podcast Clips   January 17, 2024  

    ANA AIMM’s Gilbert Dávila shares his perspective on what marketers should do when there is pushback to DEI efforts, citing compelling datapoints for why it’s in the brand’s best interest to ignore the noise and push forward.

    view
  • These Three Steps Will Spur Company-Wide Creative Effectiveness

    Podcast Clips   January 10, 2024  

    WARC’s Ann Marie Kerwin explains the three key steps to institutionalized creative effectiveness, which were discovered during the research for her organization’s white paper, Building a Culture of Creative Effectiveness.

    view
  • A Word of Advice on How to Be a Purposeful Leader

    Podcast Clips   January 9, 2024  

    Dontrese Brown, founder and CEO of BROWNBAYLOR, shared his best advice for how executives can lead their organization’s purpose efforts effectively.

    view
  • Five Marketing Predictions for 2024

    POVs   December 21, 2023  

    To ensure you're prepared for whatever looms ahead, Champions of Growth podcast host Matthew Schwartz is peering into his crystal ball and predicting what some of the most salient marketing trends of 2024 will be.

    view
  • How to Get the Whole Organization Behind the Brand Purpose

    Podcast Clips   December 19, 2023  

    Vicky Lozano, EVP of marketing at Crayola, shared her tips for how to get everyone from the C-suite down to the coordinators onboard with your brand purpose.

    view