In this webinar video, attendees learned more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
In this webinar video, the co-chairs of the ANA's Production Management Committee, Valarie and John, shared their insights on how you can save, in "more ways than one." Decoupling and state production tax incentives were also discussed.
In this webinar video, eMarketer examined the big-picture challenges with real-time marketing, revealing what this trend means - and doesn't mean — as it changes the creative process, social media strategy, and television advertising.
In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
In this webinar video, Integrated Media Solutions discussed the ins and outs of media...the various elements that procurement needs to take into consideration in order to optimize the campaigns they're working on.
In this webinar video, Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.
In this webinar video, attendees learned about the digital, social and mobile trends that data will both answer and require for marketing success.
In this webinar video, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.
This webinar video explored the opportunities for marketers to drive growth or reduce costs for their organizations through the developing technology trend.
In this webinar video, Joseph Jaffe, author and CEO of Evol8tion, made the case for moving toward a zero-paid-media budget and provided an action plan to help brands create more retention-focused marketing efforts.
In this webinar video, Shelly Palmer, consultant, business advisor, and author, helped marketers make sense of the Consumer Electronics Show (CES) with a high-level recap of key learnings, trends, and implications for marketers.
In this webinar video, ANA survey findings were shared, and attendees learned what marketers are doing with payment terms for various marketing services.
In this webinar video, discover how marketers are using direct mail in today's mobile environment and have integrated mobile technology, including augmented reality, into their mailing campaigns.
In this video, Lucas Herscovici, vice president, digital marketing for North America at Anheuser-Busch InBev, discussed how Anheuser-Busch InBev leveraged content, social, and real-time targeted ads to drive business ROI.
In this video, Victor Lee, vice president, global digital marketing at Hasbro, discussed how the brand leveraged “right now” moments by managing its digital channels like a 24 hour news organization.
In this video, Lee Nadler, marketing communications manager at MINI, discussed how the brand prepares for spontaneity.
In this video, Lee Nadler, marketing communications manager at MINI, shared examples of MINI’s creative real-time marketing, from social volleys with other brands to turning a moving car into a live concert venue.
In this webinar video, Bill Duggan, group executive vice president at ANA, and Jeff Smith, SVP of global solutions marketing at Nielsen, discussed insightful new research that evaluates the success metrics of integrated multi-screen campaigns, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.
In this video, Debra Aho Williamson, principal analyst of social media at eMarketer, explained how companies can move real-time marketing beyond the social sphere.
In this webinar video, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.