Search Marketing Knowledge Center

Marketing News Quiz for April 27, 2024

Marketing News Quiz April 27, 2024

In this week's marketing news quiz: Taylor Swift dominates Spotify, delays on Google's deprecation of cookies, the potential U.S. ban of TikTok grows more likely, and more.

view

Marketers' Relationship with Social Media? It's Complicated

B2C April 26, 2024

While damning, the widespread and growing accusations against social media companies have not been a deterrent for brand advertisers. In fact, they're boosting their spending on most of the major social channels, with beleaguered X as an exception.

view

The Martech Playing Equalizer for SMBs

B2C April 24, 2024

Despite being the majority in the U.S., small- and mid-size companies have long played second fiddle to their larger competitors. But cloud computing, digital platforms, and social channels have enabled smaller players to break down barriers and punch above their weight.

view

Marketing News Quiz for April 20, 2024

Marketing News Quiz April 20, 2024

In this week's marketing news quiz: A quirky collaboration from Crocs and Pringles, high-tech solutions for influencers to connect with fans, a chocolate maker utilizing artificial intelligence, and more.

view

Sparking an Emotional Connection in B2B Marketing

B2B April 19, 2024

A convergence of factors, including the rise of digital media, continue to alter B2B marketing. Ruth Stevens, a close observer of the sector, shares advice for driving leads, cultivating branded advertising, and inserting more of an emotional hook in B2B messaging.

view

Marketing News Quiz for April 13, 2024

Marketing News Quiz April 13, 2024

In this week's marketing news quiz: McDonald's billboards in the Netherlands have an air of mystery, advertising innovation from FedEx, a new AI tool from WPP VML, and more.

view

Is Animation Marketing an Easier Sell for Brands?

B2C April 10, 2024

While animation marketing enables marketers to create places, situations, and characters that transcend the real world, it also provides brands with the ability to suffuse their messaging with a kind of clarity that can often be elusive in a physical environment.

view

Steering a Unique Message at Toyota

Social Impact April 8, 2024

Mike Tripp, group VP of Toyota Marketing at Toyota Motor North America, says it's a challenge to educate consumers on the various types of cars that are designed to reduce carbon emissions and to tell a compelling story to discerning buyers.

view

Marketing News Quiz for April 6, 2024

Marketing News Quiz April 6, 2024

In this week's marketing news quiz: new Chase benefits for advertisers, new Facebook features, the Target Lady returns, and more.

view

The Return of Live Events

B2B April 5, 2024

Attendance at B2B in-person events has returned to pre-pandemic levels, but marketers face a significantly changed landscape for live events and conferences.

view

Marketing News Quiz, Women's History Month Edition

Marketing News Quiz March 30, 2024

Did you catch these newsworthy marketing events during Women's History Month?

view

An Olympic-Sized Opportunity for Brands

B2C March 29, 2024

While not all brands have the ad budgets to be global sponsors of the Summer Olympics, companies of all sizes can get involved with this year's Games as well as peripheral events.

view

Don't Count Out Direct Mail Just Yet

Social Impact March 25, 2024

For many years, observers have predicted the demise of direct mail for reaching and cultivating nonprofit donors. But, according to many nonprofits and other fundraising experts, direct mail has survived — and even maintained its central role in fundraising campaigns.

view

Marketing News Quiz for March 23, 2024

Marketing News Quiz March 23, 2024

In this week's marketing news quiz: World Down Syndrome Day, Fortnite, Taylor Tomlinson, and more.

view

How Agencies Deal with Clients' CMO Churn

B2C March 22, 2024

The ongoing predilection among major brands to jettison the CMO role altogether and reassign marketing duties puts a major crimp in agency-client relations and makes it harder to foster meaningful partnerships.

view

The Fundamentals of Attention

Partner Content March 21, 2024

In a treacherous advertising climate, sustained success does not come from a stroke of luck or a viral blip for brands — it takes a meticulous blend of strategy and insight to bypass consumers' attention firewall.

view

Can B2B Marketers Keep Up with Buyers?

B2B March 20, 2024

A recent study shows that B2B buyers are two-thirds into the purchasing process before they reach out to sales reps, underscoring B2B marketers' need to feed prospects and buyers original content early in the sales funnel.

view