Knowledge Partner Content
This paper from Nielsen and Simulmedia aggregates conversations from researchers, marketers, and C-suite executives from all sides of the media industry to better understand the changing landscape of the cross-screen video marketplace.
Online radio is making big gains in audience share, with Pandora leading the way, according to the latest figures from Edison Research and Triton Digital.
Pivotal's review of 4Q13 and FY2013 trends among the largest diversified agency holding companies highlight a group of companies that grew at only a slightly slower pace than did global media owners, accelerating in relative terms while global media owners saw a slowdown during 2013.
This article provides some general marketing insights to help you to understand how to better connect to the Baby Boomer generation.
Drawing on insights from the IPA Databank, this report identifies successful cases, flags future issues for food and drink businesses, and predicts ways to keep marketing effectively in these sectors.
A study last fall by Essence magazine and Added Value demonstrates that African-American women think marketers are misrepresenting them.
To inform marketers’ engagement strategy, Advertising Age and Google conducted two surveys in parallel. Six core insights from these surveys will help evaluate, modify, and actively manage an online engagement strategy.
It’s no secret Twitter users post more often when there’s major news, but researchers at MIT’s Senseable City Lab have discovered another interesting dynamic. Tweets tend to become shorter during big events.
To give themselves a more holistic view of the ecosystem and their target audiences, marketers and media buyers should employ a more multi-dimensional strategy when it comes to buying traffic.
Read the definitions of over 100 marketing terms in this helpful glossary from the Halo Group.
Read how the Celebrity DBI quantifies consumer perceptions of more than 5,000 celebrities globally, scoring them across a number of key attributes, including Awareness, Appeal, Trust, Influence, Aspiration, Trendsetter, Endorsement, and Breakthrough.
Agency trading desks anticipate that mobile will account for 16 percent of their digital ad budgets in 2014, up from 7 percent in 2013.
Saturation in mature markets will see smartphone growth slow significantly this year and hit single digits by 2017.
IEG’s new briefing spotlights the seven critical sponsorship benefits that sponsors should require and rightsholders must provide if they want to find success in today’s marketplace by connecting with audiences, consumers and customers.
This four-page infographic from BrightLine illustrates current statistics and trends about gaming, including demographics and key players and advertisers in the space.
This IEG special report — examining sponsorship activity, spending, trends and activation elements — reveals why and how companies such as IBM, HP, Cisco and SAP are formulating entirely new sponsorship strategies.
Shopping cart abandonment emails are among the most powerful messages a marketer can send, but they could be even more powerful.
Coupon use is down, but still strong. And the growth area is non-food.
In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions — specifically, social interactions that translate to engagement and advocacy.
The way to reach women in the digital age is through their phones. More specifically, it’s through the games on their phones.