Knowledge Partner Content
Can Brand Awareness Generate Measureable ROI?
According to this article by the Lenskold Group, awareness is an important metric to measure as it can be a major barrier when trying to influence purchase decisions.
Social Media Marketing ROI: To Measure or Not Measure?
This report from the Lenskold Group includes 10 questions that marketers should consider when determining their need for social media measurement.
Three Critical Questions to Get the Most from Marketing Mix Models
This report from the Lenskold Group looks at how marketers can determine if marketing mix modeling works for them and how to get the right insights out of marketing mix modeling.
Yahoo!: Marketing to African-Americans
Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of African-American identity and the key considerations for brands when building an African-American marketing plan.
Yahoo!: Marketing to Hispanics
Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of Hispanic identity and the key considerations for brands when building a Hispanic marketing plan.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 1)
In the first part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 2)
In the second part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
BrightLine Consumer Behavior Brief: Gamers
BrightLine provides insight on the potential for reaching gamers via advanced television advertising.
BrightLine: The Evolution of TV Viewing Behavior
This timeline from BrightLine serves to educate marketers about new opportunities available to them as a result of evolved consumer viewing behavior.
Copyright Termination Rights Create Quandaries For Music Licensees
This Advertising Alert from Davis & Gilbert LLP discusses the potential pitfalls licensees of music may face due to a provision of the Copyright Act of 1976 that permits authors of copyrighted works to reclaim ownership of the works after 35 years.
The Ogilvy Branded Entertainment Assessment Model
In this white paper, Ogilvy’s BE Assessment Model (BEAM) is discussed as a standard for branded entertainment measurement and for determining associated metrics and building a dashboard of appropriate data.
BrightLine Advanced TV Behavior Report: Baby Boomers
The media consumption habits of the Baby Boomer generation (adults aged 47-65) are examined in this recent BrightLine behavior report.
Bringing Mobile Segmentation to Life
In this white paper, Aimia outlines eight distinct mobile consumer segments, as well as tips for building a mobile segmentation strategy.
Final FTC Privacy Report Seeks New Laws, Supports 'Do Not Track,' Exempts Small Businesses, and Targets Data Brokers
This Advertising Alert from Davis & Gilbert LLP discusses the Federal Trade Commission’s recently released final privacy report, which sets forth a framework for best practices for businesses to adopt to better protect consumers’ privacy.
Five Tips for Making the Most of Local Websites
When trying to launch or improve a national brand’s local marketing efforts, it’s important to put a local website in place first.
Joining the Datarati: How Customer Data Will Redefine Loyalty Management
According to this white paper from Aimia, the new currency of business is customer data. Marketers who embrace this will become “datarati,” i.e., global leaders in customer loyalty management.
Local Websites: Driving Sales Growth for National Brands
According to Balihoo, having a local presence online is now imperative for national brands to ensure that the consumer can find their resellers at the local level.
Mobile App Operators Announce Agreement with California Attorney General
This Advertising Alert from Davis & Gilbert LLP discusses an agreement between several mobile app operators and the California Attorney General to implement improved privacy protections for app users.
Commercial Email with Falsified or Misrepresented Header Information Violates Anti-Spam Law
This Advertising Alert from Davis & Gilbert LLP emphasizes the importance of ensuring email header information in commercial emails is both accurate and does not misrepresent the identity of the actual sender, in light of a recent California court decision concerning the state’s anti-spam law.
FTC Proposes First Modifications to Children’s Online Privacy Protection Act (COPPA) Rules Since Original Adoption
This advertising advisory from Davis Wright Tremaine LLP details modifications to the Children’s Online Privacy Protection Act (COPPA) proposed by the Federal Trade Commission (FTC).
