Knowledge Partner Content
2013 Asia-Pacific Agency Family Tree
This infographic from R3:JLB breaks down the top 10 agency groups or holding companies currently active in the Asia-Pacific market.
RAPP: Advertising 2020
In this article RAPP examines the evolution of advertising and provides a projection on the state of advertising in the year 2020.
Tablet Normative Advertising Benchmarks Indicate Booming Platform for Ad Effectiveness
Since 2010, the tablet has grown steadily as a channel within the marketing mix and is now emerging as a leading performer in terms of advertising effectiveness.
Got Digital? How to Enhance the Performance of Your National Brand’s Co-Op Advertising Program
This report from Balihoo provides marketers with five steps for integrating digital into existing co-op marketing programs.
The Rise of the Savvy Shopper: The Impact of the Recession on Customer Loyalty
As a result of the 2008 global economic recession, 64% of consumers in the U.K. now participate in loyalty programs and 66% use coupons or vouchers when shopping.
Why Mobile? Seven Tactics for a Killer Strategy
As mobile marketing grows in importance, marketers must also begin to consider the role that local mobile strategies play in their mix.
SAS: A Marketer’s Guide to Analytics
In this white paper SAS provides an introduction on applying analytics to marketing in order to significantly improve results.
SAS: Six Tips for Turning Big Data into Huge Insights
In this piece SAS discusses big data and shares six tips which will help loyalty leaders build out uniquely customized marketing campaigns to meet customer expectations for offers, advertising, and promotions.
SAS: Customer-Centricity Drives Successful Omni-Channel Retailing
This paper provides insights presented in a webinar from SAS and Retail Systems Research (RSR) on how customer-centricity and cross-channel concepts in context will successfully drive omni-channel retailing.
SAS: Evolving Role of the CMO
In this article SAS and Argyle Executive Forum discussed effective marketing strategies and the evolving role of the chief marketing officer (CMO).
SAS: Mining Big Data to Find New Markets
This paper highlights key learnings provided in a webinar from SAS, McKinsey & Company, and the Harvard Business Review about how big data can produce insights that drive business growth.
4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary
This executive summary from the 4A’s 2011 Television Production Cost Survey (TVPCS) provides average cost findings for national 30-second TV spots.
Big Data’s Biggest Role: Aligning the CMO & CIO
In this piece SAS discusses how big data can promote the alignment and partnership of the CMO and the CIO by delivering deep insights, customer and market intelligence, and understanding of operational efficiencies.
GfK MRI: Tablet Owners’ Gaming Habits
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research on the growing popularity of gaming on tablets.
GfK MRI: Video Viewing on Tablets
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research about video viewing on tablets.
Wildfire Case Study: CanvasPop
In this case study Wildfire discusses how CanvasPop built brand engagement and monetized their social audience through their exclusive Summer Group Sale and discount vouchers.
Wildfire Case Study: Nicole Miller
In this case study Wildfire discusses how Nicole Miller leveraged unique social ad optimization technology to grow their fan base of social luxury customers.
Wildfire Case Study: The New York Giants
In this case study Wildfire highlights how The New York Giants activated their existing social audience base leading up to the 2012 Super Bowl through a customized social marketing campaign.
Millennial Media: Mobile Insights for Consumer Goods Brands
In this report Millennial Media and comScore provide insights to consumer goods marketers to aid them in developing more effective mobile advertising strategies.
Decision Analyst Inc.: Concept Testing and the “Uniqueness” Paradox
In this article Decision Analyst offers guidelines and best practices for improving new product concept testing.
