Knowledge Partner Content
2013 Canada Social Mom Report
BabyCenter surveyed over 1,250 moms living in Canada to determine the role that social media plays in their lives.
2013 UK Social Mum Report
BabyCenter surveyed over 1,700 mothers living in the U.K. to determine the role that social media plays in their lives.
Continental Tire Scores with Soccer
Continental Tire has expanded its partnerships with the U.S. national soccer teams, as well as Major League Soccer and the FIFA World Cup, to build awareness and educate consumers about its products.
Huawei Device USA, Inc. is Turning Up the Volume on Music Marketing
Huawei Device USA, Inc., a Chinese company that manufactures headsets and USB drives, will be the presenting sponsor of the Jonas Brothers’ 2013 summer tour.
IEG Category Update: Healthcare Companies
The aging Baby Boomer population and implementation of the Affordable Care Act have presented drugstore chains, hospitals, and insurance companies with new opportunities to expand their businesses via sponsorship possibilities.
Pennzoil Sees Success from Tim McGraw Partnership
Pennzoil has expanded its sponsorship partnership with country music star Tim McGraw and Shell Oil Co. into 2013, thanks to positive results in 2012.
UBS Expands Arts Involvement; Rolls on with Formula One
UBS has expanded its longstanding partnership with the Solomon R. Guggenheim Fellowship to support the arts in South and Southeast Asia, Latin America, North Africa, and the Middle East, and added a sponsorship relationship with Formula One, thanks to the improving global economy.
Who Does What: Department Stores
After a five-year lull, IEG reports that many department stores are now entering the sponsorship field, including Sears, Lord & Taylor, and Macy’s.
Insights into Luxury: Ads, Electronic Devices, and Apps Attract Very High-Income Consumers
Older high-income consumers (those with household incomes over $250,000) are more likely to see advertising via traditional platforms, according to The Shullman Research Center.
Insights into Luxury: Small Business Ownership and Luxury
Eighty-six percent of small business owners (i.e., those with household incomes over $250,000) are optimistic about their own personal financial situation and the economic outlook, according to The Shullman Research Center.
Insights into Luxury: Social and Business Networking by Very High-Income Consumers
The Shullman Research Center reports that upscale consumers (those with a household income greater than $250,000) are more likely to use web-based communications when reaching out to family and friends as opposed to be to traditional communication methods.
Insights into Luxury: Very High-Income Consumers Are Still Shopping
Top retailers among affluent consumers (those with a household income greater than $250,000) include Amazon.com, Target, Walmart, and Apple, according to The Shullman Research Center.
Madison & Wall: Agencies: You Gotta Keep ’Em Separated
Agency holding companies that offer unbundled services to their clients will be better prepared for the future, as more and more marketers continue to purchase services from their agencies on an a la carte basis.
Selecting the Right Digital Agency Partner
This report from The Bedford Group shares best practices for selecting a digital agency, including considering a “team of record” versus an “agency of record” and requiring that the potential agencies be able to consider the brand’s holistic needs, not just its digital requirements.
The 2013 Social Mom Report
Eighty-four percent of moms utilize social media versus seventy-three percent of the general public, according to BabyCenter, and are heavy users of YouTube, Instagram, Twitter, and Pinterest.
2013 In-House Creative Services Industry Report
Cella Consulting surveyed over 400 in-house creative agency professionals to analyze the capabilities, frequency of use, and challenges related to in-house creative agencies.
American Moviegoing: The Basics
Moviegoers represent 70% of Americans, indicating that in-cinema advertising is a promising way to reach consumers, according to National CineMedia.
Higher WOM Rates Among Minorities in the U.S.
Minority groups are more likely to have conversations about brands and use technology tools to facilitate those conversations than the general public, according to The Keller Fay Group.
Smartphone and Tablet Adoption Drives Mobile Commerce Sales
Fifteen percent of all online sales were made via a mobile device thus far in 2013, up from 11% in 2012, according to eMarketer. This will rise to 25% by 2017.
The Platinum Age of TV
Wired Magazine recently stated that viewers are currently experiencing a “platinum age” for TV, thanks to quality content that inspires conversations. In March 2013, one-in-five Americans had conversations about TV shows, a 30% increase over the previous year.
