Knowledge Partner Content
The Nielsen Global Survey of Consumer Shopping Behavior included more than 29,000 online respondents in 58 countries. The findings shine a light on how consumers shop and what drives category purchasing.
This white paper from Nielsen discusses how U.S. Hispanic women, also known as Latinas, have recently and rapidly surfaced as prominent contributors to the educational, economic, and cultural wellbeing of not only their own ethnicity, but of American society and the consumer marketplace.
This Facebook-commissioned study from Nielsen compares Facebook’s total site reach to that of large TV networks and establishes heuristics for optimizing reach delivery on a large CPG company’s multi-platform campaign.
Sridhar Ramaswamy, SVP of ads and commerce at Google, explains how combining classic retail truths with digital savvy can help retailers do what matters most: serve their customers better.
Super Bowl XLVII was seen by almost 10 million Hispanics ages 12 and up — the largest Hispanic audience to date. With these impressive numbers the big question is: Has the NFL edged out soccer as the king of sports amongst Hispanics?
Read success stories and best practices from Nielsen’s 2013 Breakthrough Innovation Winners. Brands profiled include Allegra Allergy, Magnum Ice Cream, Milo’s Kitchen Home-Style Dog Treats, MiO Liquid Water Enhancer, Skinny Cow Candy, and Reese’s Minis.
With over a third of customers at major U.S. banks now regularly using mobile banking, it is imperative that marketers realize the full value of this fast-evolving channel. Google asked experts from Citi, JP Morgan Chase, H&R Block and CareOne to share their insights about best practices.
It’s important to understand the impact of the mobile ads that appear above and below search results. Google’s latest study looks at how many unique site visits are driven by search ads.
This study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, seeks to uncover the role and opportunities for mobile in the shopping experience.
Kim Larson, a brand building expert at Google’s BrandLab, works with more than 100 global brands each year. They share their fears, failures, goals and successes. As part of the Engagement Project, she shares how letting go can lead to new, more rewarding relationships in this article.
Despite all the new opportunities for HTML5 in digital advertising, some advertisers are not adopting mobile ads in full force. Read about the four key challenges holding advertisers back from leaping into the HTML5 world.
In our constantly connected world, consumers rely on smartphones more than ever to help them shop for products and services. Google partnered with Nielsen to better understand consumers’ mobile habits in the shopping process.
Brand USA used Engagement Ads to create a beautiful, immersive and interactive travel guide inspiring tourists to come “Discover America.”
To identify what trends will determine consumer spending and behavior during the 2013 holiday season, Google commissioned Ipsos MediaCT to survey thousands of shoppers, asking them what gifts they intended to buy and how.
A milestone meta-analysis of experiments with 13 top U.S. retailers, conducted by Applied Predictive Technologies, proves that search ads drive incremental offline sales.
Read how LG Germany used YouTube to create awareness and influence consideration for its new Optimus G phone.
This white paper from Decideware examines how procurement executives can help manage marketing spend.
Consumers can build or destroy brands in minutes. Embracing the roles both consumers and employees play in building brands is a fundamental reality for both marketers and talent acquisition leaders.
Television today still dominates in reach and ad performance, but the way viewers are watching has changed. BrightLine presents the latest viewing behavior statistics and industry trends in this digital booklet.
How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Teradata’s Data Driven Marketing Survey provides insight you can use to chart the course for your data-driven future.