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Search returned: 706 document(s).
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The Power of Performance Marketing in 2024
Knowledge Partners March 15, 2024Wunderkind’s latest report digs into what performance marketing looks like in 2024 and beyond.
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The Progress Check: Sustainability
Knowledge Partners March 14, 2024Cannes LIONS’ first ever progress report on sustainability recognizes the progress the marketing supply chain is making on reducing our impact on the planet while driving growth and includes case studies showing the progress LIONS has seen in the last 12 months.
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The Ultimate Marketer’s Guide to SKAdNetwork (SKAN)
Knowledge Partners March 12, 2024This guide from Kochava offers novices and experts alike a comprehensive guide to Apple’s privacy-enhancing SKAN technology.
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Trailblazers of Tomorrow
Knowledge Partners March 6, 2024VML’s Trailblazers of Tomorrow report looks at the next generation of consumers – with a special focus on Generation Alpha – and the role that social commerce plays for them.
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A CMO’s Agency Wake-Up Call
Knowledge Partners March 6, 2024This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from “which agencies should I hire?” to “how can I operate to embolden agencies to succeed?” and supercharge their marketing efforts.
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10 Strategies for Navigating Marketing Performance Measurement in the Cookieless World
Knowledge Partners March 6, 2024As a cookieless world looms large on the horizon, in4mation insights provides 10 strategies to leverage the fully predictive power of marketing mix modeling.
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Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer
Knowledge Partners March 6, 2024Comcast Advertising shares why it believes authenticated addressable TV advertising may finally answer the age-old question: What part of my marketing spend is actually working?
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Talking About My Generation
Knowledge Partners March 6, 2024The 2024 edition of Cheerful Twentyfirst’s annual strategic research project explores how audiences are engaging with brand experiences and communications across generations.
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The Big Tech/Media Tipping Point
Knowledge Partners March 6, 2024Tensions between big tech and media have mounted for years. Adstra believes 2024 will be a tipping point.
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2024 Advertising Outlook Report
Knowledge Partners March 5, 2024Mediaocean’s 2024 Advertising Outlook Report shares key insights on marketing trends that will likely impact the coming year, with data gathered from more than 1,000 leading marketing industry professionals.
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Hidden Costs: Three Critical Business Ramifications of Digital Ad Fraud
Knowledge Partners February 28, 2024This report from VAB seeks to explore ‘hidden cost’ issues of fraudulent digital video campaigns through tangible examples, while providing guidance on how to avoid the corporate risk involved in the lack of transparency that often leads to fraudulent ad activity.
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Engage Responsibly’s Anita McGorty Discusses Online Hate and How Education Empowers Consumers and SMBs to Be Part of the Solution
Knowledge Partners February 28, 2024The Internationalist’s Deborah Malone interviewed Anita McGorty, head of Engage Responsibly, about how everyone can get involved in combatting online hate.
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The Fundraising Forecast: Top 10 Insights to Talk About in 2024
Knowledge Partners February 27, 2024Blakely shares the latest research on donor attitudes in the U.S. as well as in-depth insights from thousands of donors who have shared their needs, motivations and connections through the brand’s affinity work, plus amalgamated trends based on performance metrics from more than 30 charities.
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The Fundraising Forecast in Canada: Top 10 Insights to Talk About in 2024
Knowledge Partners February 22, 2024Blakely shares the latest research on donor attitudes in Canada as well as in-depth insights from donors and trends based on performance metrics from more than 30 charities.
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Loyalty: What Customers Really Want
Knowledge Partners February 16, 2024TMS shares the results of a proprietary study on loyalty that used qualitative and quantitative research in the U.S. and U.K. to find out from customers what they thought about loyalty programs and what they want and expect out of loyalty programs. The study spoke to 978 consumers in the U.S. and U.K.
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The High Performers of Super Bowl LVIII and What We Can Learn
Knowledge Partners February 16, 2024Brainlabs has seen hundreds of Super Bowl ads over the years, and one thing remains a constant – there are always big wins and memorable fails. The company uncovered four key opportunities for advertisers to apply moving forward in 2024.
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How Analytics Partners Helped Nespresso Achieve High Analytic Adoption
Knowledge Partners February 16, 2024This case study from Analytics Partners outlines how the organization helped Nespresso identify the largest drivers of incremental sales, achieve double digit growth year-over-year, and achieve high adoption of an advanced analytics program.
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Four Things to Know About Programmatic Advertising
Knowledge Partners February 14, 2024In this article, Anteriad explores programmatic advertising, its various formats, and metrics that help measure success.
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Industry Updates — Looking Ahead to 2024
Knowledge Partners February 13, 2024Agency Mania Solutions shared how the trends and news of 2023 will impact marketers in 2024.
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Getting Stuff Done — Better, Faster, Smarter
Knowledge Partners February 13, 2024Agency Mania Solutions shared how to improve the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times.
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