All MKC Content
Brand USA used Engagement Ads to create a beautiful, immersive and interactive travel guide inspiring tourists to come “Discover America.”
This Key Findings Report includes results from the 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining the satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.
Read how LG Germany used YouTube to create awareness and influence consideration for its new Optimus G phone.
This white paper from Decideware examines how procurement executives can help manage marketing spend.
In this webinar attendees learned from the ANA and Nielsen insightful new research that evaluates the success metrics of integrated multi-screen campaigns, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.
This report covers the findings from an ANA survey on the topic of payment terms for marketing services. The survey was initiated due to member interest resulting from reports in the press regarding changes in payment terms being implemented by a handful of companies to some suppliers.
Elliot Lum of Columbia Records discusses the five differences between music marketing and marketing a traditional consumer product or service in this Insight Brief. Read about the key players in the music ecosystem, core partnership principles, and more, told through brand case studies and interviews.
In this presentation, Jim Nail, principal analyst of Forrester, discussed three models for marketers to better work with, and get great results from, their agencies.
In this presentation, learn how Microsoft obtained ad effectiveness in some new and interesting ways.
In this presentation, there was a panel discussion on how traditional conflict policies that are applied to agencies need to change.
In this presentation, Paul Macaluso, CEO of Moe’s Southwest Grill, discussed how Moe’s went about getting the agency with the highest quality ingredients, in order to serve corporate, as well as their 500+ locations.
Consumers can build or destroy brands in minutes. Embracing the roles both consumers and employees play in building brands is a fundamental reality for both marketers and talent acquisition leaders.
In this webinar video, attendees learned how dynamic content has become a key strategy to direct mail optimization.
In this webinar presentation, attendees learned how dynamic content has become a key strategy to direct mail optimization.
Television today still dominates in reach and ad performance, but the way viewers are watching has changed. BrightLine presents the latest viewing behavior statistics and industry trends in this digital booklet.
In this presentation, Burke Moody and members of AICE New York offered insights into maximizing value in post production.
How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Teradata’s Data Driven Marketing Survey provides insight you can use to chart the course for your data-driven future.
In this presentation, PostAds Group provided a point of view on how 2013 industry events are impacting the TV/Digital Post-Production & Ad Distribution industry: the Omnicom-Publicis merger, Deluxe-Hogarth-Zonza, Extreme Reach Acquiring DG and Comcast-Mediaocean are among the newly formed entities offering new global technology platforms that every advertiser should be aware of in the coming year.
In this presentation, Harold Geller discussed Ad-ID, its collaboration with Adobe on digital ad slate for XMP, as well as an update on the MXF Commercial Delivery specification (AS-12).
Learn about the latest media and multi-screen viewing habits of teens in this infographic from BrightLine.