All MKC Content
These infographics are from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.
This webinar explained the 8 social strategies that drive marketing results and share examples of each.
Today’s consumers have a wealth of options at their fingertips when it comes to technology. Yet many products, such as televisions and mobile phones, would be little more than pricey paperweights without the services they need to operate fully.
Many taxpayers now use the Internet for every step of the yearly process, so marketers must now use search, video, and mobile tactics to reach these potential customers.
The advertising industry is confronting major difficulties in 2014. This session will provide an in-depth look at these issues and more.
This session, led by the JPC’s legal counsel, Stacy Marcus, will review in depth the new digital provisions, as well as discuss the real life application of these provisions through advertiser case studies.
This Key Findings Report includes results from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.
The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.
Capturing and analyzing search data before and after a big event, such as the Olympics or the Oscars, can help marketers understand the link between TV and digital behavior.
There’s nothing like the power of setting your own prices. It’s not something every brand can do, and most brands are actually price takers that accept the prices established by the market. But, when a company offers something that can’t be beat, it creates a significant and lucrative business lever — the ability to name your own price.
Digital platforms such as YouTube and Google are extending the experience of watching a program beyond the TV set.
This session will discuss how to assess the plaintiff’s real motives, the best defense strategies, whether or not to counter-sue, and how and when to settle advantageously.
This session will provide an overview of the hotter topics in the technology industry.
Total newspaper revenues (including circulation and advertising) fell by 2.5 percent in 2013 vs. 2012, but these losses were offset by a 1.5 percent increase in digital newspaper advertising.
Despite their popularity, buyer personas do not create the personalized, unique experience that many consumers expect today.
ConAgra is using Twitter, Facebook, and Tumblr to support its "Childhood Hunger Ends Here" campaign.
A new search engine is set to launch that will allow users to look for illegal items such as guns, stolen credit cards, and drugs by downloading an anonymizing browser known as Tor.
Twitter has created a series of tools to help advertisers better reach their customers on social media, including access to the company's mobile ad campaign and the ability to purchase promoted Tweets through the app.
One of the most stringent anti-spam laws every enacted is set to take effect in Canada on July 1, 2014.
When the New York Football Giants and New York Jets decided to partner and privately fund a new $1.6 billion stadium in the Meadowlands, a revolutionary sponsorship model was developed.