All MKC Content
One of the most stringent anti-spam laws every enacted is set to take effect in Canada on July 1, 2014.
This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives.
This webinar explored how marketers can develop an easy-to-use framework for your positioning statement, the most effective way to identify and define your target segment(s) and identify three strategies to establish meaningful and lasting differentiation from your competitors.
Matt Jauchius, executive vice president and chief marketing officer at Nationwide Insurance, explains how he helped to increase the levels of influence, trust, and credibility between marketing and procurement.
Speakers will examine some of the economic drivers of the “business of IP,” who should own what, and how the balance of interests differ among these sometimes disparate players.
The FTC has announced six concerns it will look at in 2014 and beyond as it focuses on consumer protection – mobile tracking in retail stores, predictive scoring, mobile payments, the Internet of things, COPPA, and data security.
This presentation will open the door to some new ideas with strategies that work to dismiss cases and leverage the facts to best defeat jurisdiction.
This session will explore the developing interaction between litigation and self-regulation, with particular emphasis on the rise in consumer class actions and CLRA demand letters following the issuance of NAD decisions.
This panel on native advertising will explore the issues beyond the "to disclose or not to disclose" questions and best practices to avoid enforcement.
In this webinar video, Guidelines for Agency Search and Agency Selection Briefing Guidance were discussed.
In this webinar presentation, Guidelines for Agency Search and Agency Selection Briefing Guidance.
Digital Transformations: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences
Many businesses are currently entering an era of digital transformation that will allow them to integrate and improve the customer experience.
This report from Havas Media will help marketers determine when in-market testing is necessary and how to create a strong in-market test.
A new breed of marketers are using measurement and testing to learn more about their customers, act faster, waste less, and win more.
The market for "intelligent accessories" is moving past the early adopter phase and will soon gain traction with the general public due to a growing interest in devices such as the Nike+ FuelBand and FitBit.
According to this study from the Cabletelevision Advertising Bureau (CAB), TV is the medium that has the most influence on a perspective automobile buyer as they move through the purchase funnel.
The average American consumers more than 60 hours of content per week, with more than half of that coming via TV.
This report from the Cabletelevision Advertising Bureau (CAB) focuses on the economic, psychographic, and media behaviors that have turned the over 50 demographic into a powerful and desirable audience for marketers.
It’s no secret that technology has taken over nearly every aspect of our lives: We live on our smartphones, read books on e-readers, share deep thoughts on Twitter, broadcast snapshots across Instagram and plan projects on Pinterest. But tech is also increasingly starting to catch on with today’s health-conscious consumers.
LinkedIn remains one of top social media platforms used regularly among Inc. 500 and Fortune 500 companies, although 61 percent of these companies named Twitter as the platform that could best be used to drive sales eventually.