All MKC Content
W. David Hubbard, vice president and deputy general counsel, marketing, at Verizon, sheds light on the company's Social Center of Excellence and shares one of the biggest issues advertisers face in social. Hubbard is a featured speaker at the ANA Advertising Law and Public Policy Conference in April.
This collection of data charts represents findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.
This report covers the key findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.
This paper from Nielsen and Simulmedia aggregates conversations from researchers, marketers, and C-suite executives from all sides of the media industry to better understand the changing landscape of the cross-screen video marketplace.
Online radio is making big gains in audience share, with Pandora leading the way, according to the latest figures from Edison Research and Triton Digital.
In this session, Laura Puente, director of strategic marketing, and Leslie Lee, director of shopper marketing shared shopper marketing insights, ideas and recent executions that have been successful.
In this session, attendees heard about several tested in-store concepts designed to catch and keep digital shoppers that will inspire fresh ideas for new, innovative in-store solutions.
In this webinar video, attendees learned more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
In this webinar presentation, attendees learned more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
Pivotal's review of 4Q13 and FY2013 trends among the largest diversified agency holding companies highlight a group of companies that grew at only a slightly slower pace than did global media owners, accelerating in relative terms while global media owners saw a slowdown during 2013.
In this presentation, a leading industry expert, client-side marketer, and author shared how to create social strategies and content, manage socially enabled marketing campaigns, implement channel management processes, and form relationships with current prospective clients via social channels.
In this presentation, Microsoft shared their Trends 2014 research report that shows that people are seeking more meaningful, personal interactions with others and they’re turning to smaller, Niche Networks to meet these needs.
In this presentation, Nissan North America, Inc. unveiled how they seamlessly have integrated social media into their marketing strategy, being the first automotive brand to have a presence on Vine, Instagram, and Google+.
Barbara Basney, vice president of global advertising and media at Xerox, shares insight on Xerox’s native advertising efforts, which have enabled it to change perceptions and reposition the brand.
This article provides some general marketing insights to help you to understand how to better connect to the Baby Boomer generation.
Drawing on insights from the IPA Databank, this report identifies successful cases, flags future issues for food and drink businesses, and predicts ways to keep marketing effectively in these sectors.
A study last fall by Essence magazine and Added Value demonstrates that African-American women think marketers are misrepresenting them.
To inform marketers’ engagement strategy, Advertising Age and Google conducted two surveys in parallel. Six core insights from these surveys will help evaluate, modify, and actively manage an online engagement strategy.
In this webinar, Valarie and John shared their insights on how you can save, in "more ways than one." Additionally, they had some special guests join them during this hour-long webinar to talk about such topics as decoupling and state production tax incentives.
In this webinar video, the co-chairs of the ANA's Production Management Committee, Valarie and John, shared their insights on how you can save, in "more ways than one." Decoupling and state production tax incentives were also discussed.