All MKC Content
SAS: A Marketer’s Guide to Analytics
In this white paper SAS provides an introduction on applying analytics to marketing in order to significantly improve results.
SAS: Six Tips for Turning Big Data into Huge Insights
In this piece SAS discusses big data and shares six tips which will help loyalty leaders build out uniquely customized marketing campaigns to meet customer expectations for offers, advertising, and promotions.
The Marriage of Marketing and Technology: Meet the DMP
In this webinar, attendees learned how data management platforms are making the "Big Data" opportunity usable for marketers by linking data and decisions across paid and owned channels.
SAS: Customer-Centricity Drives Successful Omni-Channel Retailing
This paper provides insights presented in a webinar from SAS and Retail Systems Research (RSR) on how customer-centricity and cross-channel concepts in context will successfully drive omni-channel retailing.
SAS: Evolving Role of the CMO
In this article SAS and Argyle Executive Forum discussed effective marketing strategies and the evolving role of the chief marketing officer (CMO).
SAS: Mining Big Data to Find New Markets
This paper highlights key learnings provided in a webinar from SAS, McKinsey & Company, and the Harvard Business Review about how big data can produce insights that drive business growth.
Social Media
This compilation of ANA resources explores new trends in social media, including tips for using Pinterest, how to harness fan data, and the secrets to creating engaging social content. Case studies from ANA members Hilton, HP, and REI are also shared.
Hyatt Video Crowdsourcing Case Study
This session discussed how the crowdsource video process is starting to meet marketers' needs and attendees heard how Hyatt used crowdsourced video successfully in their marketing initiatives.
Research Report: 2013 ANA Q1 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing financial management and procurement (budgeting and pricing and adjustments), agency relations (governance), and media (in-house media buying/planning and radio).
Update on the 2013 SAG-AFTRA Commercials Contract Negotiations
Attendees heard an update on the 2013 SAG-AFTRA commercials contract negotiations and the implications for the advertising industry.
What Advertisers Need to Know About Ad-ID
This session was a primer on what advertisers need to know about Ad-ID, how to get started, and the advantages for production professionals.
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
In this webinar presented by branding expert, neuromarketing pioneer and author of the book Unconscious Branding; Douglas Van Praet shed light on his unique approach to marketing that has led to wildly successful efforts such as Volkswagen's beloved: "The Force" ("mini-‐Darth Vader") Super Bowl commercial.
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
In this webinar presented by branding expert, neuromarketing pioneer and author of the book Unconscious Branding; Douglas Van Praet shed light on his unique approach to marketing that has led to wildly successful efforts such as Volkswagen's beloved: "The Force" ("mini-‐Darth Vader") Super Bowl commercial.
4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary
This executive summary from the 4A’s 2011 Television Production Cost Survey (TVPCS) provides average cost findings for national 30-second TV spots.
Big Data’s Biggest Role: Aligning the CMO & CIO
In this piece SAS discusses how big data can promote the alignment and partnership of the CMO and the CIO by delivering deep insights, customer and market intelligence, and understanding of operational efficiencies.
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
GfK MRI: Tablet Owners’ Gaming Habits
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research on the growing popularity of gaming on tablets.
GfK MRI: Video Viewing on Tablets
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research about video viewing on tablets.
Random House: Facebook Case Study
In this session, John Pitts, Vice President, Marketing Director at Doubleday, a Random House publisher, shared the results achieved for their John Grisham's Facebook campaign.
