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Infographics: 2014 Social Media Engagement Survey

These infographics are from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

8 Social Media Strategies Proven To Drive Marketing Results

This webinar explained the 8 social strategies that drive marketing results and share examples of each.

To Switch or Not to Switch, That Is the Question

Today’s consumers have a wealth of options at their fingertips when it comes to technology. Yet many products, such as televisions and mobile phones, would be little more than pricey paperweights without the services they need to operate fully.

2014 Tax Season Trends: The Returns Are In

Many taxpayers now use the Internet for every step of the yearly process, so marketers must now use search, video, and mobile tactics to reach these potential customers.

Advertising Under Attack

The advertising industry is confronting major difficulties in 2014. This session will provide an in-depth look at these issues and more.

Crossing the Digital Divide

This session, led by the JPC’s legal counsel, Stacy Marcus, will review in depth the new digital provisions, as well as discuss the real life application of these provisions through advertiser case studies.

Key Findings: 2014 Social Media Engagement Survey

This Key Findings Report includes results from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Research Report: 2014 Social Media Engagement Survey

The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Search Insights: Capturing Interest Across an Event's Lifespan

Capturing and analyzing search data before and after a big event, such as the Olympics or the Oscars, can help marketers understand the link between TV and digital behavior.

The Power of Pricing

There’s nothing like the power of setting your own prices. It’s not something every brand can do, and most brands are actually price takers that accept the prices established by the market. But, when a company offers something that can’t be beat, it creates a significant and lucrative business lever — the ability to name your own price.

The Role of Digital in TV Research, Fanship, and Viewing

Digital platforms such as YouTube and Google are extending the experience of watching a program beyond the TV set.

Under Attack: A Battle Plan for Defending, Counterattacking In and Settling False Advertising Cases

This session will discuss how to assess the plaintiff’s real motives, the best defense strategies, whether or not to counter-sue, and how and when to settle advantageously.

We're All Buzzing! Substantiation in the Tech Industry

This session will provide an overview of the hotter topics in the technology industry.

NAA: Newspaper Ad Revenues Fell Slightly in 2013, Digital Up

Total newspaper revenues (including circulation and advertising) fell by 2.5 percent in 2013 vs. 2012, but these losses were offset by a 1.5 percent increase in digital newspaper advertising.

Are Buyer Personas a Waste of Time?

Despite their popularity, buyer personas do not create the personalized, unique experience that many consumers expect today.

ConAgra, Spark Use Social Media to Seed Hunger Campaign

ConAgra is using Twitter, Facebook, and Tumblr to support its "Childhood Hunger Ends Here" campaign.

Gram Resembles Google, but Searches for Illegal Items

A new search engine is set to launch that will allow users to look for illegal items such as guns, stolen credit cards, and drugs by downloading an anonymizing browser known as Tor.

Twitter Introduces Mobile App Install Ads

Twitter has created a series of tools to help advertisers better reach their customers on social media, including access to the company's mobile ad campaign and the ability to purchase promoted Tweets through the app.

Canada's Anti-Spam Law, Poised to Take Effect, Requires Action Now

One of the most stringent anti-spam laws every enacted is set to take effect in Canada on July 1, 2014.

Taking the “Less Is More” Approach to a New Level

When the New York Football Giants and New York Jets decided to partner and privately fund a new $1.6 billion stadium in the Meadowlands, a revolutionary sponsorship model was developed.

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