All MKC Content
In this session, Jaime Liszczak, Marketing Manager - Hess Corporation and John Lynch, Search Engine Marketing Strategist – The Halo Group shared the Hess Express integrated mobile case case study which will include mobile insight analysis, application design, SoLoMo approaches, and long-term customer loyalty.
Kim Larson, a brand building expert at Google’s BrandLab, works with more than 100 global brands each year. They share their fears, failures, goals and successes. As part of the Engagement Project, she shares how letting go can lead to new, more rewarding relationships in this article.
Despite all the new opportunities for HTML5 in digital advertising, some advertisers are not adopting mobile ads in full force. Read about the four key challenges holding advertisers back from leaping into the HTML5 world.
In our constantly connected world, consumers rely on smartphones more than ever to help them shop for products and services. Google partnered with Nielsen to better understand consumers’ mobile habits in the shopping process.
Brand USA used Engagement Ads to create a beautiful, immersive and interactive travel guide inspiring tourists to come “Discover America.”
To identify what trends will determine consumer spending and behavior during the 2013 holiday season, Google commissioned Ipsos MediaCT to survey thousands of shoppers, asking them what gifts they intended to buy and how.
How The Procurement Professional Can Build A Confederacy Between The Business Teams, The Agencies, And The CPO
In this session, Al Roehl, of The StepAhead Group, provided proven, practical ideas to help overcome these hurdles.
This Key Findings Report includes results from the 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining the satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.
A milestone meta-analysis of experiments with 13 top U.S. retailers, conducted by Applied Predictive Technologies, proves that search ads drive incremental offline sales.
In this session, Mike Kolko of CAPS Payroll discussed this and answer many more questions on the topic.
Read how LG Germany used YouTube to create awareness and influence consideration for its new Optimus G phone.
This white paper from Decideware examines how procurement executives can help manage marketing spend.
In this webinar attendees learned from the ANA and Nielsen insightful new research that evaluates the success metrics of integrated multi-screen campaigns, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.
In this presentation, Patrick McLean, vice president of digital brand strategy at Capital One, discussed how Capital One championed real-time marketing strategies, specifically during large sports events like March Madness.
In this presentation, Victor Lee, vice president of global digital marketing at Hasbro, discussed how Hasbro leveraged “right now” moments by managing their digital channels like a 24 hour news organization.
Starcom MediaVest Group’s brand experience consulting group, Zero Dot, is using its forward-thinking philosophy to redefine brand experiences.
This report covers the findings from an ANA survey on the topic of payment terms for marketing services. The survey was initiated due to member interest resulting from reports in the press regarding changes in payment terms being implemented by a handful of companies to some suppliers.
Elliot Lum of Columbia Records discusses the five differences between music marketing and marketing a traditional consumer product or service in this Insight Brief. Read about the key players in the music ecosystem, core partnership principles, and more, told through brand case studies and interviews.
In this presentation, Jim Nail, principal analyst of Forrester, discussed three models for marketers to better work with, and get great results from, their agencies.
In this presentation, learn how Microsoft obtained ad effectiveness in some new and interesting ways.