All MKC Content
Ogilvy: From Charmed to Armed
In this white paper, Ogilvy details a thirty-day action plan for retailers who want to make the greatest impact on their bottom lines as consumers are transitioning to mobile for product research and comparison shopping.
GfK MRI: Magazines and Tablets, Part One
In this digital update video, GfK MRI provides insights from their recent research on the digital magazine viewing behavior of tablet owners.
GfK MRI: Magazines and Tablets, Part Two
In this digital update video, GfK MRI provides insights from their recent research about the opinions of tablet owners about magazine formats, personalized ads, and click-to-buy features.
Political Ad Spend Outlook through Super Tuesday
This trend analysis by Kantar Media looks at the political spending taking place through Super Tuesday (March 6, 2012) and its potential impact on the 2012 presidential election.
American Millennials: Deciphering the Enigma Generation
Written by contributors from the advertising agency, Barkley, this Insight Brief looks at the habits, interests, and attitudes of the Millennial generation (ages 16 to 34) and explores how marketers might best connect with this lucrative demographic.
Crayola Creativity: Our Cause, Our Culture
Sharon Hartley, EVP U.S. marketing and sales, and Vicki Lozano, VP, marketing, at Crayola, discussed how the brand leverages the creative minds of children to develop innovative products that have resulted in continued strong growth.
Crayola Creativity: Our Cause, Our Culture
Sharon Hartley, EVP U.S. marketing and sales, and Vicki Lozano, VP, marketing, at Crayola, discussed how the brand leverages the creative minds of children to develop innovative products that have resulted in continued strong growth.
Asian Marketing Best Practices
In this session, Nita Song, President, COO - IW Group discussed the nuances of the Asian customer, what motivates them to choose a certain brand over another, how to communicate in the right way to acquire the Asian customer and the best way to keep them.
DPAA Case Study: MGD64’s Digital Fitness Program
The DPAA (Digital Place-Based Advertising Association) highlights a digital fitness campaign for the MGD64 beer brand in this case study summary.
DPAA Case Study: Playtex Sport
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based campaign for the Playtex Sport product in this case study summary.
DPAA Case Study: Rogaine
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based fitness campaign for Rogaine in this case study summary.
Marketing Procurement: An Evolving Role
Containing case studies from ANA member companies, Kraft, Walmart, and WellPoint, this ANA Insight Brief explores how procurement, marketing, and agencies can all work better together. ANA survey data is also shared in this top-line compilation of resources on the procurement function.
NuvoTV: The Bi-Lingual, Bi-Cultural Latino
In this session, Craig Geller, SVP of Ad Sales - NuvoTV highlighted key research supporting the need to engage the Bi-Cultural Latino.
TV’s Currency Conversion
In this white paper, Forrester argues that using set-top box data to measure TV ratings can increase TV’s efficiency and accountability as a marketing medium.
Mobile Advertising Report: Entertainment
This industry analysis from Crisp Media provides a top-line look at how mobile marketing is being used in movie advertising.
Client Programs that Drive Loyalty and Profitable Growth
Referencing his bestselling book, The B2B Executive Playbook, Sean Geehan described key principles that can be used to create strategic relationships that yield powerful business results.
Client Programs that Drive Loyalty and Profitable Growth
Referencing his bestselling book, The B2B Executive Playbook, Sean Geehan described key principles that can be used to create strategic relationships that yield powerful business results.
Green Production: On Set Waste Diversion and Environmental Initiatives
Representatives from EcoSet Consulting, LLC and Target Corporation discussed how companies can reduce the amount of waste they produce on television commercial productions.
Green Production: On Set Waste Diversion and Environmental Initiatives
Representatives from EcoSet Consulting, LLC and Target Corporation discussed how companies can reduce the amount of waste they produce on television commercial productions.
Harnessing The Power Of Newer Media Platforms For More Effective B2B Marketing
In this session, the ANA shared findings from "Harnessing the Power of Newer Media Platforms for More Effective Marketing," an exclusive survey from the ANA exploring the use of search, social networks, user-generated content, podcasts, blogging, and more.
