How Millennials and Gen Z Are Shaping TV Advertising

Allison Metcalfe of LiveRamp on viewership habits and what advertisers can do to win in our cross-screen reality

February 27, 2018

By Jessica Hindlian

Allison Metcalfe, GM of TV at LiveRamp, discusses how millennial and gen Z audiences are shaping TV advertising, what's next for TV measurement, and more.