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  • How to Strengthen the Relationship Between Marketing and PR

    Champions of Growth Podcast   February 14, 2024  

    M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.

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  • This is How You Leverage PR to Supercharge Marketing

    Podcast Clips   February 14, 2024  

    M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.

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  • How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team

    Event Recaps   January 23, 2024  

    PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.

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  • How PUMA Achieved Buy-In for Its First-Ever Data Analytics Team

    Conference Session Videos   January 23, 2024  

    In this video, PUMA’s Hermann Hassenstein shared his approach for successfully building out the brand’s first-ever data analytics team. He covered solutions for overcoming challenges they faced, including a look at specific use cases that helped his team build trust and credibility across the organization.

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  • Marketing Collateral Management Tool

    Tools   January 11, 2024  

    Use this database to ensure your marketing collateral is up-to-date and well distributed.

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  • Shaping the Next Generation of Marketers, with Niki Mandell of A+E

    Marketing Futures Podcast   January 9, 2024  

    A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.

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  • The Six Cs of Integrated Marketing

    Training Takeaways   January 2, 2024  

    Marketing consultant, professor at Ferris State University, and ANA instructor Susan Jones breaks effective integrated marketing down into six elements.

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  • The 4 Ps? Try the 4 Es to Excel at Integrated Marketing

    Training Takeaways   January 2, 2024  

    Learn four principles critical to guiding your integrated marketing efforts.

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  • An Example of How to Represent Women in Advertising

    Event Recaps   December 7, 2023  

    Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.

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  • An Example of How to Represent Women in Advertising

    Conference Session Videos   December 7, 2023  

    In this video, Kalmbach Feeds’ Bonnie Brannigan and SeeHer's Yatisha Forde shared the story behind the award-winning "Feed Your Dreams" campaign and why it stands out as an exemplary case study for its representation of women in advertising in front of and behind the camera.

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  • How Prudential Activated Curtain Up on Broadway

    Event Recaps   November 15, 2023  

    Prudential, the title sponsor of the Curtain Up Broadway Festival, supported the event with activations across print, digital, video, and experiential channels.

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  • On Lok Gets Chinese Seniors to Embrace Life

    Multicultural Excellence Awards   November 13, 2023  

    To enroll more Chinese seniors in the On Lok Program of All-Inclusive Care for the Elderly (PACE), On Lok’s Lunar New Year (LNY) integrated marketing campaign celebrated Chinese cultural pride while promoting their physical and mental health.

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  • Target Helps Latin-Owned Brands

    Multicultural Excellence Awards   November 13, 2023  

    Target became the first retailer to launch an initiative dedicated to elevating and supporting the marketing and community impact of the Latin-owned-brands it distributes. The campaign launched during Hispanic Heritage Month and flighted through the Christmas holiday.

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  • Targeted and Authentic Multicultural Strategies for a Diverse Market

    Event Recaps   November 2, 2023  

    After relocating from St. Louis to Los Angeles in 2016, the Rams were challenged with rebuilding a fan base in a highly competitive and diverse market. Combining targeted outreach with a consistent approach, the Rams built a successful, multi-pronged platform capable of both mass reach and personal impact.

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  • How to Turn Direct Mail into an Omnichannel Experience

    Event Recaps   October 11, 2023  

    Christopher Karpenko from the United States Postal Service (USPS) discussed how to craft an omnichannel strategy that reflects the reality of how consumers live now, their changing expectations, and how to adapt with new marketing tools designed to fuel marketing success.

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  • How to Strengthen Your Partner Marketing

    Industry Insights   September 19, 2023  

    Amid the broader macroeconomic upheaval impacting the marketplace, the advertising landscape is undergoing its own period of turmoil. Amid the loss of the third-party cookie and other once-relied-upon audience identifiers, not to mention ever-evolving privacy regulations, the industry is returning its focus to long-established beacons of marketing strength, including partner and affiliate marketing.

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  • USPS Thinks Big and Connects Locally

    B2 Awards   September 11, 2023  

    The USPS introduced USPS Connect Local, a fully integrated campaign allowing local businesses to leverage the Postal Service’s vast unmatched network to provide customers with the same and next-day delivery and convenient returns they expect.

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  • MissionSquare Offers a Hero’s Farewell

    B2 Awards   September 8, 2023  

    MissionSquare Retirement Services transformed retirement planning with a powerful campaign that pays tribute to public service workers, redefining their financial future and commitment to communities.

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  • LinkedIn Targets B2B Brands

    B2 Awards   September 8, 2023  

    LinkedIn Marketing Solutions launched an integrated campaign targeting B2B companies.

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  • The Palm Beaches Promotes Itself Between-The-Sessions

    B2 Awards   September 8, 2023  

    Discover The Palm Beaches implemented an innovative campaign, "Between-The-Sessions," to boost awareness of The Palm Beaches as a top meetings and conventions destination, emphasizing the unique experiences available in the area.

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