Integrated Marketing
Case Study: Macy’s Winter Beach Party Woos Millennials
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.
Case Study: Macy’s Winter Beach Party Woos Millennials
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.
Integrated Marketing
In this presentation, ANA shared the results of their survey on integrated marketing and discuss its implications for marketers.
Research Report: Integrated Marketing, 4th Edition
This Research Report includes highlights from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.
Integrated Marketing: Barriers and Opportunities
This compilation of resources on integrated marketing contains information culled from recent ANA surveys and member case studies, including Welch’s, Bolthouse Farms, Kraft, and American Family Insurance. The challenges facing integrated marketing and best practices for overcoming them are also shared.
Key Findings Report: Integrated Marketing, 4th Edition
This Key Findings Report includes highlights from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.
PowerPresentation: Integrated Marketing, 4th Edition
This collection of data charts represents findings from the ANA's 2011 Integrated Marketing, 4th Edition survey. The results display challenges marketers face when implementing effective IM programs and key concerns that have changed from 2003 to now, as well as those needs that have remained consistent.
Nielsen: Building Brands in a Cross-Platform World
In this research report, Nielsen provides insights on how cross-platform reach and frequency metrics and cross-platform ad effectiveness optimization approaches are possible.
Colgate-Palmolive Case Study: The Colgate Wisp
Scott Campbell, general manager, integrated marketing communications, Colgate-Palmolive, Mindel Klein, director of digital marketing, Colgate-Palmolive, and Kim Canfield, media director, Colgate-Palmolive, discussed the launch of the Colgate Wisp.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
McDonald’s: The McCafe Experience
Rob Jackson, U.S. marketing director, African-American consumer market, McDonald's Corporation, and Bianca Bradford, account director, Burrell Communications Group, discussed the launch of the McCafe for McDonald’s.
PowerPresentation: Leveraging Television for Growth Survey Results
This collection of data charts represent findings from the ANA's “Leveraging Television for Growth” survey. The survey objective was to get a top line view of television advertising, identify key threats and where opportunities for growth exist in the future
Seven Unwritten Principles for a Successful Pricing Strategy
Ronald J. Baker, founder of VeraSage Institute, provided a framework to enable brands to better match price to value and explained why it’s important to understand the value products have in the lives of consumers.
Bolthouse Farms: How Baby Carrots Became the New Junk Food
Bryan Reese, chief marketing and innovation officer, Bolthouse Farms, discussed the debut of a highly successful campaign to position baby carrots as the new junk food.
Kimberly-Clark: Putting the Big "M" in Marketing
Anthony J. Palmer, senior vice president, chief marketing officer, Kimberly-Clark Corporation, discussed the four biggest marketing challenges that consumer products companies are facing today.
Kimberly-Clark: Putting the Big "M" in Marketing
Tony Palmer, SVP & CMO, of the Kimberly-Clark Corporation talks about the importance of having a clear vision of where you are going from the start.
Kimberly-Clark: Putting the Big "M" in Marketing
Anthony J. Palmer, senior vice president, chief marketing officer, Kimberly-Clark Corporation, discussed the four biggest marketing challenges that consumer products companies are facing today.
Research Report: Leveraging Television for Growth Survey Results
This Research Report includes findings from a survey conducted by the ANA. The objective of the survey was to get a top line view of television advertising, identify key threats and where opportunities for growth exist in the future.
