AFE News

Welcome to the Neighborhood:
ANA Alliance for Family Entertainment and ABC Team Up to Promote The Neighbors in Innovative Social-Media Effort

In an industry first, the Association of National Advertisers’ Alliance for Family Entertainment is teaming up with ABC in a unique social media effort to encourage families to tune in to the premiere of the network’s new sitcom The Neighbors, on September 26 at 9:30 p.m. (ET).

Parents Want More Family Content; Hold Advertisers Accountable

ANA Alliance for Family Entertainment 2010 Trends Study finds parents demanding more programming options on television and the Internet Majority also believe advertisers are responsible for “offensive content”

ANA Alliance for Family Entertainment Announces Family Programming Sponsorship Fund

$10 million fund of aggregate media dollars will support scripted family entertainment programming

Randy Jackson to Keynote ANA Alliance for Family Entertainment's Sixth Symposium

Event Brings Entertainment Community and National Advertisers Together To Discuss Family Entertainment

ANA Alliance for Family Entertainment Taps Former GroupM North America CEO Marc Goldstein to Lead Content Development

Heralded media agency executive’s new consultancy will run Alliance initiative to find, develop, nurture and support family content on all distribution channels.

Walmart and Procter & Gamble Collaborate to Provide Family-Friendly TV Programming

Joint effort is a key anchor to Walmart’s Family Moments campaign

ANA Alliance for Family Entertainment Research Finds Ad Effectiveness Rises by 30 Percent in Family-Friendly Content

Ad effectiveness is a family affair, according to the ANA (Association of National Advertisers) Alliance for Family Entertainment's first proprietary research project.

ANA Alliance for Family Entertainment Names Co-Chair

Walmart executive to co-chair influential advertiser group that will shape the future of family content

HUMANITAS and ANA Alliance for Family Entertainment Partner on Television and Digital Content Development Fund

Humanitas & ANA's Alliance for Family Entertainment jointly announced a Content Development Fund (the fund) for television and digital projects.

AFE Membership Benefits

Why do the biggest family advertisers in America belong to the ANA's Alliance for Family Entertainment?

Because the AFE delivers maximum impact:

  • The collective clout of a group commands almost 40% of total U.S. adspend
  • Members get access to extensive proprietary research
  • New and existing content
  • Unique opportunities and unparalleled insight

For a list of current AFE members, see PDF to the right.

Contact Us

To find out more about the Alliance, contact us.

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