Advertisers Brace For Obama's Regulatory Impact -MediaPost Publications
January 5, 2009
With a new administration, a substantially new Congress and an array of crises that president-elect Barack Obama will have inherited from the soon-to-be-ex, the crystal ball is murky on key regulatory issues facing marketers. But a couple of things are likely. With regulatory-minded lawmakers set to oversee commerce and communications, and the credit crisis compelling even Republicans to rethink laissez-faire, there will probably be more power to oversee marketing at the Federal Communications Commission and Federal Trade Commission, and more rules about everything from product placement to behavioral marketing. "Nobody knows what's going to happen," concedes Dan Jaffe, executive vice president of government relations at the Association of National Advertisers (ANA). "But there is the largest potential agenda we have faced in many years, and a substantial turnover at the congressional level."