Press Releases

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BLOG: Q&A with Wendy Clark, SVP of Advertising, AT&T

As Bob Liodice, ANA Chairman & CEO, continues his dialogue with ANA Annual Conference Speakers, please find his Q&A conversation with AT&T's Senior Vice President of Advertising, Wendy Clark...

ANA and RAB Launch Radio Station for ANA 2007 Annual Conference

The ANA (Association of National Advertisers) in conjunction with the Radio Advertising Bureau (RAB) is launching KANA Radio, a radio station dedicated to serving the Masters of Marketing Conference. KANA Radio will be heard throughout the Biltmore Resort & Spa in Phoenix during the entire ANA Annual Conference, October 11-14, 2007, at 95.9 on the radio dial and Channel 7 on in-room TV's.

Ad Spend Fuels Economic Growth- Ad Age

NEW YORK (AdAge.com) -- Steve Ballmer has discovered the gospel of advertising -- again. And he'll need all his evangelical powers to convince the world's largest marketers at this week's Association of National Advertisers conference in Phoenix that this time, he means it. If Mr. Ballmer's message to marketers falls anywhere near what he told the European advertising community in Paris last week, he'll talk about the increasingly blurry lines between software and media and advertising. He'll discuss how Microsoft itself is a huge marketer, spending $3 billion on advertising. And he'll outline how, in four to 10 years, advertising will account for as much as 25% of Microsoft's business. For those of you who are counting, based on the most recent year's revenue that would be north of $12 billion -- a couple billion more than Google made in total last year.

ANA Conference Forecast: ANA Conference Forecast: Ballmer Calculates Microsoft Will Spend $12 Billion in Ads- Ad Age

NEW YORK (AdAge.com) -- Steve Ballmer has discovered the gospel of advertising -- again. And he'll need all his evangelical powers to convince the world's largest marketers at this week's Association of National Advertisers conference in Phoenix that this time, he means it. If Mr. Ballmer's message to marketers falls anywhere near what he told the European advertising community in Paris last week, he'll talk about the increasingly blurry lines between software and media and advertising. He'll discuss how Microsoft itself is a huge marketer, spending $3 billion on advertising. And he'll outline how, in four to 10 years, advertising will account for as much as 25% of Microsoft's business. For those of you who are counting, based on the most recent year's revenue that would be north of $12 billion -- a couple billion more than Google made in total last year.

MPG Expands with Key Hires on Sears Business- ADWEEK

NEW YORK Former Johnson & Johnson advertising executive Kaki Hinton has joined Havas' MPG as evp, managing director on the Sears media planning and buying account, which MPG won in May as part of the $740 million Sears Holdings review. Separately, MPG has hired David Handelman to oversee the K-Mart, a Sears unit that moved to MPG in the Sears competition.

Ad-ID Replaces ISCI as Official Industry Standard

Effective immediately, ISCI--the manual advertising asset coding system in place since 1969--is withdrawn from the marketplace. Therefore, Ad-ID, the Web-based, complete-code system is now the only advertising asset coding system authorized and supported by the American Association of Advertising Agencies and the Association of National Advertisers, Inc.

BLOG: Q&A with ANA Board of Directors Chairman Steve Sullivan, SVP of Communications, Liberty Mutual

As Bob Liodice, ANA Chairman & CEO, continues his conversations with ANA Annual Conference Speakers, please find ANA Board Chairman Steve Sullivan's (SVP of Communications) comments on the transformation of the Liberty Mutual Brand...

Advertisers Criticize FEC Proposed Rulemaking - Broadcasting & Cable

Advertisers Push FEC on Nonpolitical Ads Featuring Candidates Association of National Advertisers, American Association of Advertising Agencies, American Advertising Federation State Their Cases at Federal Election Commission

High Tech 'Interactive' Print Ads Grab Consumer Attention - USA Today

GREEN FEES How to get ad execs to ante up to attend another annual conference? Roll out the heavy-hitter speakers. And the golf carts. Sharing the spotlight as keynote speakers for the Association of National Advertisers Annual Conference in Phoenix Oct. 11-14 will be: Al Gore, hotter-than-hot guru of global warming and (recycled) red-carpet regular at show-biz award shows (beats being a second-banana vice president), and Microsoft (MSFT) CEO Steve Ballmer. A golf tournament is scheduled, of course, as is a tennis tournament. The event at the Arizona Biltmore is expected to attract more than the 1,000 who attended last year, says Bob Liodice, ANA chief executive. Hope the ANA remembered to order carbon offsets.

Ad Groups In Dispute with SAG

A joint committee of two ad industry groups has asked for arbitration in a dispute with SAG over certain pension and health fund allocations. The Association of National Advertisers and the American Association of Advertising Agencies have a contract with SAG covering actors' work in TV commercials. But a dispute has arisen over "multiservice circumstances" -- jargon for situations arising when an actor renders services over broadcast and nonbroadcast media.

Ad, Media Groups Help Derail Drug Ad Restrictions — Commercial Alert

When the Democratic-led Congress started debating a big Food and Drug Administration bill earlier this year, pharmaceutical companies worried that it would sharply restrict one of their most powerful sales-boosting tools

New Accountability Study Calls for Symmetry Between Marketing and Finance — Marketing Vox

When the Democratic-led Congress started debating a big Food and Drug Administration bill earlier this year, pharmaceutical companies worried that it would sharply restrict one of their most powerful sales-boosting tools

ANA Extends Deadline for Submissions for Multicultural Excellence Awards to September 17

The ANA (Association of National Advertisers) has extended its deadline for submissions to their annual Multicultural Excellence Awards to September 17, 2007. Now in its seventh year, these awards recognize outstanding multicultural advertising campaigns. They are sponsored by the ANA Multicultural Marketing Committee, which shares knowledge and best practices in multicultural marketing.

As FTC Convenes 2007 Workshop On Childhood Obesity, ANA Highlights Unprecedented Steps By Private Industry To Combat This Nation

As the Federal Trade Commission (FTC) convenes its workshop on childhood obesity today, food marketers can point to multiple, unprecedented initiatives by private industry that are directly designed to assist in responding to the alarming rise in childhood obesity, according to an assessment by the Association of National Advertisers (ANA). In addition, new research jointly commissioned by the ANA and the Grocery Manufacturers Association/Food Products Association documents a substantial 8.5 percent reduction between 2004 and 2006 in food, beverage and restaurant ads seen by the average child 2-11 years old.

Performers' Unions and Advertising Industry Select Booz Allen Hamilton To Conduct Study on Commercials Compensation Models

Screen Actors Guild (SAG), the American Federation of Television and Radio Artists (AFTRA) and the advertising industry's ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) today announced that Booz Allen Hamilton has been selected as the independent study consultant to examine alternative methods of performer compensation consistent with the understanding between the unions and the industry that the purpose of study is not to reduce the aggregate compensation historically paid to performers.

ANA and NATAS Join Together to Recognize Excellence in Broadband Advertising

In recognition of the key role that advertisers play in developing content for new media, the ANA (Association of National Advertisers) and the National Academy of Television Arts & Sciences (NATAS) have joined together to put the spotlight on nominees for the 59th Annual Technology & Engineering Emmy

ANA/Guideline Study finds Brand Equity a Top Line Objective for Marketers

Even the strongest brands cannot "rest on their laurels" in today's competitive market place. The findings in a new report released today by the ANA (Association of National Advertisers) in conjunction with Guideline, show that brand equity is now a major component of a company's overall valuation. According to the report, "Brands need to be tended and protected, as well as flexible and agile in order to respond to the marketplace, the next generation and the next big product innovation."

ANA Marketing Accountability Task Force Finds Few Follow Best Practices

A new report, released today by the ANA (Association of National Advertisers) Marketing Accountability Task Force, found that marketing accountability requires a precise process involving multi-functional teams, yet only a small proportion of marketers are utilizing them. "Marketing accountability is still often an activity trapped within the silo of the marketing function," reads the report.

Integrated Marketing Communications Joins Accountability as Top Senior Marketer Concerns

A survey conducted by the Association of National Advertisers (ANA) finds the top concerns on the minds of senior marketing executives are "integrated marketing communications" and "marketing accountability". The ANA asked over 100 senior marketers to select from a comprehensive list of subjects to rank their top three issues that directly impact their marketing decisions and plans.

ANA TV Advertising Committee Announces Support for Brand-Specific Commercial Ratings to Drive Media Accountability

The ANA Television Advertising Committee released a position paper today supporting the industry's growing movement towards television commercial ratings.

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