A new report, released today by the ANA (Association of National Advertisers) Marketing Accountability Task Force, found that marketing accountability requires a precise process involving multi-functional teams, yet only a small proportion of marketers are utilizing them. "Marketing accountability is still often an activity trapped within the silo of the marketing function," reads the report.
A survey conducted by the Association of National Advertisers (ANA) finds the top concerns on the minds of senior marketing executives are "integrated marketing communications" and "marketing accountability". The ANA asked over 100 senior marketers to select from a comprehensive list of subjects to rank their top three issues that directly impact their marketing decisions and plans.
ANA TV Advertising Committee Announces Support for Brand-Specific Commercial Ratings to Drive Media Accountability
The ANA Television Advertising Committee released a position paper today supporting the industry's growing movement towards television commercial ratings.
The Association of National Advertisers (ANA) announced today their updated 2007 marketing skills training platform.
The Association of National Advertisers (ANA) and Yahoo! announced today that the ANA will be a major content provider for Yahoo!'s revamped advertising Web site, advertising.yahoo.com. The site will now offer summaries from some of ANA's extensive collection of proprietary marketing industry information and expertise - including new research, articles and white papers.
ANA Studies Reveal Advances in Marketing Measurement But Difficulty in Overcoming Organizational Impediments
Results from the third annual ANA Marketing Accountability survey, conducted by the Association of National Advertisers (ANA) in conjunction with Marketing Management Analytics (MMA) and the 2006 ANA Marketing Accountability Task Force, reports substantial improvements in the ability of senior-level marketers to measure and act on ROI, but difficulty in turning marketing metrics into action due to organizational impediments and process barriers.
A new survey on the state of integrated marketing communications, released by the Association of National Advertisers (ANA), reveals that 67 percent of marketers develop integrated marketing programs across most or all of their brands, but only 33 percent say they are very happy with their efforts. The findings, based on responses from more than 85 major advertisers, were released today at the ANA's first annual Masters of Integrated Marketing Conference at the Grand Hyatt Hotel in New York City.
Advertising Industry Projected to Provide $5.2 Trillion Boost to the U.S. Economy in 2005, Study Reveals
This press release reviews the findings of a study that predicts that the advertising industry will drive $5.2 trillion into the U.S. economy in 2004.