Co-Founder & Principal, Agency Mania Solutions
Courses taught: Optimizing Agency Relations
Bruno is the author of the highly regarded, international bestseller Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results (available in multiple languages). Experts consider Agency Mania an industry reference on agency management, and many large advertisers have used it as hands-on training material. Bruno is Co-Founder and Principal of Agency Mania Solutions, a service and technology firm specialized in helping large marketing organizations realize the "transformational" value of managed agency partnerships.
Principal, Customer Manufacturing Group
Professor, NYU and Columbia University
Courses taught: Strategic Marketing, Aligning Marketing with Sales, Customer Centricity
As Professor of Marketing at NYU and Columbia University, Jeff works with some of the top business students in the world exploring leading edge concepts in strategic marketing and sales management. As a Principle at Customer Manufacturing Group (CMG), a sales-marketing consultancy focused on marketing processes, he encounters companies that need things fixed now to return to profitable growth.
President, PS Insights
Founder, KidShop, Kurnit Communications
Professor of Marketing, Pace University
Courses taught: Customer Centricity, Marketing Matters, IMC, Brand Management Fundamentals, Marketing Plan In A Day
Paul is an internationally recognized marketing professional with over 25 years in the advertising and entertainment businesses. His advertising career began at Benton & Bowles and Ogilvy & Mather, where he managed a number of classic brands for Procter & Gamble, Kraft/General Foods and American Express. As president of Griffin Bacal (a DDB agency), Paul managed businesses in virtually every consumer and service business category. He was also executive vice president of Sunbow Entertainment.
Partner, PS Insights
Courses taught: Effective Writing for Any Platform, Elevating Your Creative, Marketing Plan In A Day
Three-time Emmy Award winner Steve Lance is co-author of “The Little Blue Book of Advertising” with his partner, Jeff Woll and co-author of “The Little Blue Book of Marketing” and “Breakthrough!” with his partner, Paul Kurnit. Steve has worked on a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon and Hyperion Solutions. In the area of television and multi-media, he has been Creative Director of NBC and Executive Copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, Inc., History Channel, Food TV, The Travel Channel, The Hallmark Channel, National Geographic Channel, PBS, As Creative Director of NBC, he established the first copy testing and focus group testing for the network. He conceived the format for "The More You Know," and wrote the first 17 spots for the campaign.
Chief Growth Officer, Growth Calculus
Courses taught: Measuring and Managing Marketing Performance, Big Data for Marketers
Pat advises large enterprise companies and venture-backed firms on strategies for systemic growth through smarter marketing and data leverage. A former executive vice president of MarketShare and managing editor at MarketingNPV Journal, he has a 25-year history in marketing measurement, metrics, and analytics. Mr. LaPointe is the author of Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability From Your Marketing Investments, a pioneering work in the foundations of marketing dashboard development. He has built marketing measurement and data analytics solutions for over 100 of the Fortune 500 companies across all industry sectors.
Courses taught: Media Strategy
A thirty-year+ advertising veteran, Allan is President of The Linderman Media Group, a media consulting, training and auditing company based in Chicago. LMG has helped marketers such as Allstate, Amgen, AutoZone, Bank of America, Boeing, Burger King, BMW, CVS, Dean Foods, Hewlett-Packard, Intel, Midas and Samsonite with key media elements including strategic planning, auditing, buy oversight, process analysis, agency relationships, searches and more. Allan also serves the Association of National Advertisers as a key faculty member and Media Strategy Seminar Leader and is the Project Manager for the Joint Policy Committee’s (JPC) GRP-E Pilot project.
Courses taught: Digital Innovation Lab- Organizing for Marketing in a Digital Age
Pandora is a partner with Millward Brown Vermeer in New York, where she leads client engagements in marketing and brand strategy to meet changing market conditions. Her client experience spans industries as diverse as tourism, retail, leisure and entertainment, CPG, technology, financial services, utilities, and defense. With over 15 years in marketing and communications strategy, Pandora has led campaigns for brands and corporations including Boeing, Raytheon, Nokia, Adidas, Reebok, Heineken, Lipton, Dixons, Lafarge, the International Monetary Fund, EMC2, Nokia Siemens Networks, MasterCard, BlackRock, Ericsson MW, Intel, Johnson & Johnson Medical Products, and ThyssenKrupp Marine Systems.
Courses taught: Elevating Your Creative
Advertising Age recently named Jane Maas “one of the 100 most influential advertising women of the last 100 years.” She has been described as a legend, and is best known for her direction of the “I Love New York” campaign, which revitalized tourism in both city and state. Jane is the author of MAD WOMEN: the Other Side of Life on Madison Avenue in the Sixties and Beyond.
President and Chief Executive Officer
Courses taught: Multicultural Marketing- Marketing To The New Majority
President and CEO of Avalon, Kathryn Martinez’s primary focus is training global marketing organizations on marketing strategy, brand management fundamentals, brand launches, brand positioning and advertising, business planning and execution, advertising fundamentals, marketing metrics and consumer behavior. She is a seasoned marketer/general manager with 25 years of experience on both the client and agency sides of the business, including 6 years with Procter & Gamble in brand management and sales and 9 years at Coca-Cola.
Principal of McNealy Advanced Communications (MAC)
Courses taught: From Insights to Great Messaging, Customer Centricity, Marketing Innovation
MAC’s Mission – provide Insight-driven, Customer-focused Marketing Solutions. MAC believes Marketing must be passionate about Customers and their needs. Rod McNealy’s thirty-eight year business career has centered on the fields of Marketing and Advertising. He worked at Johnson & Johnson for thirty-one years. Prior to Johnson & Johnson, he worked for Procter & Gamble in Brand Management. Both organizations are long-term ANA members.
Kenan-Flagler Business School, University of North Carolina
Courses taught: The Art and Science of Brand Building
Mark is a Lecturer at the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. He teaches branding in the Executive MBA program and marketing in the MBA@UNC online program. Prior to teaching full-time Mark served as a global marketing executive and has several years of experience with both IBM and Lenovo. Mark graduated with honors from the University of Minnesota’s MBA program
Courses taught: Digital Marketing, Social Media, Mobile Marketing
Nick is managing director of the North America operation at Knowledge Engineers. He joined the firm in 2010 after a year of consulting for various e-commerce startups. His marketing career began in CPG brand management at Colgate-Palmolive Europe. In 1999 Nick joined an early day tech startup, developing a mobile-accessisble, user-generated, content-driven urban lifestyle site in 2000. After stints at several of London’s advertising, marketing, and PR agencies, Nick was appointed head of marketing for a group of Time Warner’s publishing brands, during the challenging time of evolving the magazine brands from print to digital platforms
Courses taught: Media Strategy
Steve began his career in media planning at Y&R in 1981, moving to the client side in ’85 after launching Advil, then the largest Rx to OTC launch. Promoted to Whitehall Laboratories Advertising Director in 1987, Steve’s role from then on has always included leading the OTC/Supplement division’s U.S. media teams. In the mid 90’s, Steve took on reporting responsibilities for Digital Marketing and Media, continually re-shaping those teams to stay in front of ever changing digital marketplace.
9 INCH marketing
Courses taught: Customer Experience Design
Stan Phelps is the founder of 9 INCH marketing, a consultancy that inspires leaders to think differently about their most-important stakeholders and helps brands win the hearts of employees and customers. He has over 20 years of global marketing experience with IMG, adidas and PGA Worldwide Exhibitions and has helped create larger-than-life brand experiences for KFC, M&M’s, Starbucks, NASCAR, Major League Soccer, and the USTA.
Courses taught: Sports Sponsorship and Event Marketing
Richard Reider, president of RaR Consulting, LLC, has over 30 years of marketing and sales experience, 28 of which were with the Miller Brewing Company where he specialized in sports and entertainment marketing. Since 2010 Mr. Reider has joined the faculty of Marquette University as an Adjunct Professor.
Head of Performance Solutions Activation, North America
Courses taught: Google mLab: Transforming Your Mobile Marketing Customer Experience
Tim Reis leads Google’s performance solutions activation team for North America, leading the implementation of performance product (desktop, tablet, mobile search, performance display, and remarketing products) strategy for the region. He is a 30-year veteran of media sales and has served in roles that have spanned print, television, and online.
Mobile Lead, Performance Marketing Team
Courses taught: Google mLab: Transforming Your Mobile Marketing Customer Experience
Ayumi Rogers is a mobile lead on the performance marketing team at Google, having recently joined the New York team from San Francisco. She has a strong focus on mobile UX and frequently advises clients on the creation of frictionless mobile web experiences for their customers.
Vice President, Global Digital Marketing and Brand Content
Courses taught: Content Marketing
Alan Schulman is vice president of global digital marketing and brand content for SapientNitro. In his global role, he helps drive digital marketing services and content marketing for brand marketers at Unilever, MasterCard, Verizon and numerous others companies. Mr. Schulman joined SapientNitro in 2012 as chief creative officer of New York. Prior to joining SapientNitro, he served in a variety of digital creative leadership roles, within The Interpublic Group, at McCann-Erickson, FutureBrand Worldwide and Foote, Cone & Belding.
Courses taught: Integrated Marketing Communications
Dina founded Yorkville Consulting to help clients engage their employees through marketing capabilities training, build high-performing teams by optimizing their marketing organization, and be world-class marketers by developing insightful corporate brand strategies. Dina has worked inside Fortune 125 companies, such as Citi and Alcoa, and top global agencies such as BBDO and JWT, at a 50/50 split throughout her career. She understands both perspectives well.
Allan has built an internal/external branding, change management communications, team alignment and market research consulting firm like no other with offices in Boston, Bentonville, Minneapolis, Chicago, San Francisco and Orlando. He has over 30 years' experience in marketing strategy, branding, change management, advertising and communications. During that time he has worked for Ford Motor Company, the US Postal Service, Ericsson, Pitney Bowes, Campbell’s Soup, Zurich Financial Insurance and Walmart in addition to several high-tech companies, start-ups and professional services firms.