Partner, PS Insights
Three-time Emmy Award winner Steve Lance is co-author of “The Little Blue Book of Advertising” with his partner, Jeff Woll and co-author of “The Little Blue Book of Marketing” and “Breakthrough!” with his partner, Paul Kurnit. Steve has worked on a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon and Hyperion Solutions. In the area of television and multi-media, he has been Creative Director of NBC and Executive Copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, Inc., History Channel, Food TV, The Travel Channel, The Hallmark Channel, National Geographic Channel, PBS, As Creative Director of NBC, he established the first copy testing and focus group testing for the network. He conceived the format for "The More You Know," and wrote the first 17 spots for the campaign.
Chief Growth Officer, Growth Calculus
Pat advises large enterprise companies and venture-backed firms on strategies for systemic growth through smarter marketing and data leverage. A former executive vice president of MarketShare and managing editor at MarketingNPV Journal, he has a 25-year history in marketing measurement, metrics, and analytics. Mr. LaPointe is the author of Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability From Your Marketing Investments, a pioneering work in the foundations of marketing dashboard development. He has built marketing measurement and data analytics solutions for over 100 of the Fortune 500 companies across all industry sectors.
A thirty-year+ advertising veteran, Allan is President of The Linderman Media Group, a media consulting, training and auditing company based in Chicago. LMG has helped marketers such as Allstate, Amgen, AutoZone, Bank of America, Boeing, Burger King, BMW, CVS, Dean Foods, Hewlett-Packard, Intel, Midas and Samsonite with key media elements including strategic planning, auditing, buy oversight, process analysis, agency relationships, searches and more. Allan also serves the Association of National Advertisers as a key faculty member and Media Strategy Seminar Leader and is the Project Manager for the Joint Policy Committee’s (JPC) GRP-E Pilot project.
Advertising Age recently named Jane Maas “one of the 100 most influential advertising women of the last 100 years.” She has been described as a legend, and is best known for her direction of the “I Love New York” campaign, which revitalized tourism in both city and state. Jane is the author of MAD WOMEN: the Other Side of Life on Madison Avenue in the Sixties and Beyond.
President and Chief Executive Officer
President and CEO of Avalon, Kathryn Martinez’s primary focus is training global marketing organizations on marketing strategy, brand management fundamentals, brand launches, brand positioning and advertising, business planning and execution, advertising fundamentals, marketing metrics and consumer behavior. She is a seasoned marketer/general manager with 25 years of experience on both the client and agency sides of the business, including 6 years with Procter & Gamble in brand management and sales and 9 years at Coca-Cola.
Principal of McNealy Advanced Communications (MAC)
MAC’s Mission – provide Insight-driven, Customer-focused Marketing Solutions. MAC believes Marketing must be passionate about Customers and their needs. Rod McNealy’s thirty-eight year business career has centered on the fields of Marketing and Advertising. He worked at Johnson & Johnson for thirty-one years. Prior to Johnson & Johnson, he worked for Procter & Gamble in Brand Management. Both organizations are long-term ANA members.
Kenan-Flagler Business School, University of North Carolina
Mark is a Lecturer at the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. He teaches branding in the Executive MBA program and marketing in the MBA@UNC online program. Prior to teaching full-time Mark served as a global marketing executive and has several years of experience with both IBM and Lenovo. Mark graduated with honors from the University of Minnesota’s MBA program
Joel Morrow is CEO of Mobile Fusion, a leading mobile, social and digital marketing agency. Mobile Fusion helps clients such as The Sports Authority, Kellogg's, Bacardi and other brands increase sales & engage customers through mobile, social media and digital marketing.
Steve began his career in media planning at Y&R in 1981, moving to the client side in ’85 after launching Advil, then the largest Rx to OTC launch. Promoted to Whitehall Laboratories Advertising Director in 1987, Steve’s role from then on has always included leading the OTC/Supplement division’s U.S. media teams. In the mid 90’s, Steve took on reporting responsibilities for Digital Marketing and Media, continually re-shaping those teams to stay in front of ever changing digital marketplace.
9 INCH marketing
Stan Phelps is the founder of 9 INCH marketing, a consultancy that inspires leaders to think differently about their most-important stakeholders and helps brands win the hearts of employees and customers. He has over 20 years of global marketing experience with IMG, adidas and PGA Worldwide Exhibitions and has helped create larger-than-life brand experiences for KFC, M&M’s, Starbucks, NASCAR, Major League Soccer, and the USTA.
Richard Reider, president of RaR Consulting, LLC, has over 30 years of marketing and sales experience, 28 of which were with the Miller Brewing Company where he specialized in sports and entertainment marketing. Since 2010 Mr. Reider has joined the faculty of Marquette University as an Adjunct Professor.
Vice President, Global Digital Marketing and Brand Content
Alan Schulman is vice president of global digital marketing and brand content for SapientNitro. In his global role, he helps drive digital marketing services and content marketing for brand marketers at Unilever, MasterCard, Verizon and numerous others companies. Mr. Schulman joined SapientNitro in 2012 as chief creative officer of New York. Prior to joining SapientNitro, he served in a variety of digital creative leadership roles, within The Interpublic Group, at McCann-Erickson, FutureBrand Worldwide and Foote, Cone & Belding.
Allan has built an internal/external branding, change management communications, team alignment and market research consulting firm like no other with offices in Boston, Bentonville, Minneapolis, Chicago, San Francisco and Orlando. He has over 30 years' experience in marketing strategy, branding, change management, advertising and communications. During that time he has worked for Ford Motor Company, the US Postal Service, Ericsson, Pitney Bowes, Campbell’s Soup, Zurich Financial Insurance and Walmart in addition to several high-tech companies, start-ups and professional services firms.
Ruth consults on customer acquisition and retention for both consumer and business-to-business clients. Ruth serves on the board of directors of Edmund Optics, Inc. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the Direct Marketing Association, and past president of the Direct Marketing Club of New York.
Founder and Managing Principal
Mike Wittenstein is the founder and managing principal and a consultant, global experience and service designer at Storyminers. Using the market-proven Storymining® Process rooted in story shaping, systems thinking, and customer/employee experience design, he helps leadership teams make big changes to their organizations by designing experiences.