Partner, PS Insights
Courses taught: Effective Writing for Any Platform, Elevating Your Creative, Marketing Plan In A Day
Three-time Emmy Award winner Steve Lance is co-author of “The Little Blue Book of Advertising” with his partner, Jeff Woll and co-author of “The Little Blue Book of Marketing” and “Breakthrough!” with his partner, Paul Kurnit. Steve has worked on a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon and Hyperion Solutions. In the area of television and multi-media, he has been Creative Director of NBC and Executive Copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, Inc., History Channel, Food TV, The Travel Channel, The Hallmark Channel, National Geographic Channel, PBS, As Creative Director of NBC, he established the first copy testing and focus group testing for the network. He conceived the format for "The More You Know," and wrote the first 17 spots for the campaign.
Chief Growth Officer, Growth Calculus
Courses taught: Measuring and Managing Marketing Performance, Big Data for Marketers
Pat advises large enterprise companies and venture-backed firms on strategies for systemic growth through smarter marketing and data leverage. A former executive vice president of MarketShare and managing editor at MarketingNPV Journal, he has a 25-year history in marketing measurement, metrics, and analytics. Mr. LaPointe is the author of Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability From Your Marketing Investments, a pioneering work in the foundations of marketing dashboard development. He has built marketing measurement and data analytics solutions for over 100 of the Fortune 500 companies across all industry sectors.
Courses taught: Media Strategy
A thirty-year+ advertising veteran, Allan is President of The Linderman Media Group, a media consulting, training and auditing company based in Chicago. LMG has helped marketers such as Allstate, Amgen, AutoZone, Bank of America, Boeing, Burger King, BMW, CVS, Dean Foods, Hewlett-Packard, Intel, Midas and Samsonite with key media elements including strategic planning, auditing, buy oversight, process analysis, agency relationships, searches and more. Allan also serves the Association of National Advertisers as a key faculty member and Media Strategy Seminar Leader and is the Project Manager for the Joint Policy Committee’s (JPC) GRP-E Pilot project.
Courses taught: Elevating Your Creative
Advertising Age recently named Jane Maas “one of the 100 most influential advertising women of the last 100 years.” She has been described as a legend, and is best known for her direction of the “I Love New York” campaign, which revitalized tourism in both city and state. Jane is the author of MAD WOMEN: the Other Side of Life on Madison Avenue in the Sixties and Beyond.
President and Chief Executive Officer
Courses taught: Multicultural Marketing- Marketing To The New Majority
President and CEO of Avalon, Kathryn Martinez’s primary focus is training global marketing organizations on marketing strategy, brand management fundamentals, brand launches, brand positioning and advertising, business planning and execution, advertising fundamentals, marketing metrics and consumer behavior. She is a seasoned marketer/general manager with 25 years of experience on both the client and agency sides of the business, including 6 years with Procter & Gamble in brand management and sales and 9 years at Coca-Cola.
Principal of McNealy Advanced Communications (MAC)
Courses taught: From Insights to Great Messaging, Customer Centricity, Marketing Innovation
MAC’s Mission – provide Insight-driven, Customer-focused Marketing Solutions. MAC believes Marketing must be passionate about Customers and their needs. Rod McNealy’s thirty-eight year business career has centered on the fields of Marketing and Advertising. He worked at Johnson & Johnson for thirty-one years. Prior to Johnson & Johnson, he worked for Procter & Gamble in Brand Management. Both organizations are long-term ANA members.
Kenan-Flagler Business School, University of North Carolina
Courses taught: The Art and Science of Brand Building
Mark is a Lecturer at the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. He teaches branding in the Executive MBA program and marketing in the MBA@UNC online program. Prior to teaching full-time Mark served as a global marketing executive and has several years of experience with both IBM and Lenovo. Mark graduated with honors from the University of Minnesota’s MBA program
Courses taught: Digital Marketing, Social Media, Mobile Marketing
Nick is managing director of the North America operation at Knowledge Engineers. He joined the firm in 2010 after a year of consulting for various e-commerce startups. His marketing career began in CPG brand management at Colgate-Palmolive Europe. In 1999 Nick joined an early day tech startup, developing a mobile-accessisble, user-generated, content-driven urban lifestyle site in 2000. After stints at several of London’s advertising, marketing, and PR agencies, Nick was appointed head of marketing for a group of Time Warner’s publishing brands, during the challenging time of evolving the magazine brands from print to digital platforms
Courses taught: Media Strategy
Steve began his career in media planning at Y&R in 1981, moving to the client side in ’85 after launching Advil, then the largest Rx to OTC launch. Promoted to Whitehall Laboratories Advertising Director in 1987, Steve’s role from then on has always included leading the OTC/Supplement division’s U.S. media teams. In the mid 90’s, Steve took on reporting responsibilities for Digital Marketing and Media, continually re-shaping those teams to stay in front of ever changing digital marketplace.
9 INCH marketing
Courses taught: Customer Experience Design
Stan Phelps is the founder of 9 INCH marketing, a consultancy that inspires leaders to think differently about their most-important stakeholders and helps brands win the hearts of employees and customers. He has over 20 years of global marketing experience with IMG, adidas and PGA Worldwide Exhibitions and has helped create larger-than-life brand experiences for KFC, M&M’s, Starbucks, NASCAR, Major League Soccer, and the USTA.
Courses taught: Sports Sponsorship and Event Marketing
Richard Reider, president of RaR Consulting, LLC, has over 30 years of marketing and sales experience, 28 of which were with the Miller Brewing Company where he specialized in sports and entertainment marketing. Since 2010 Mr. Reider has joined the faculty of Marquette University as an Adjunct Professor.
Vice President, Global Digital Marketing and Brand Content
Courses taught: Content Marketing
Alan Schulman is vice president of global digital marketing and brand content for SapientNitro. In his global role, he helps drive digital marketing services and content marketing for brand marketers at Unilever, MasterCard, Verizon and numerous others companies. Mr. Schulman joined SapientNitro in 2012 as chief creative officer of New York. Prior to joining SapientNitro, he served in a variety of digital creative leadership roles, within The Interpublic Group, at McCann-Erickson, FutureBrand Worldwide and Foote, Cone & Belding.
Allan has built an internal/external branding, change management communications, team alignment and market research consulting firm like no other with offices in Boston, Bentonville, Minneapolis, Chicago, San Francisco and Orlando. He has over 30 years' experience in marketing strategy, branding, change management, advertising and communications. During that time he has worked for Ford Motor Company, the US Postal Service, Ericsson, Pitney Bowes, Campbell’s Soup, Zurich Financial Insurance and Walmart in addition to several high-tech companies, start-ups and professional services firms.
Founder and President at Synchronicity Marketing
Courses taught: Effective Email Marketing
Karen Talavera is an internationally recognized speaker, consultant, professional educator and thought-leader in email marketing. She has been praised as “a pioneer in bringing the power of email marketing to the forefront” and “diligent in staying on top of her field, mastering email marketing not just as a specific practice but also in conjunction with social media and other digital channels”.
Founder and Managing Principal
Courses taught: Customer Experience Design
Mike Wittenstein is the founder and managing principal and a consultant, global experience and service designer at Storyminers. Using the market-proven Storymining® Process rooted in story shaping, systems thinking, and customer/employee experience design, he helps leadership teams make big changes to their organizations by designing experiences.