Rep. Moran Introduces Bill to Restrict Children's Advertising

Rep. Jim Moran (D-VA), joined by Rep. Bill Pascrell (D-NJ) has introduced the "Healthy Kids Act" which contains drastic provisions relating to advertising on children's programming.  The bill would require the Federal Trade Commission (FTC) to promulgate rules, under expedited rulemaking authority, specifying categories of food and beverage ads for which advertising to children would be considered an unfair act or practice.  It also establishes tiers of foods and beverages which are to be used by the FCC to prohibit ads for foods that "do not contribute to a healthy diet."

Dan Jaffe has written a more detailed analysis of this bill on his Regulatory Rumblings blog.  You can also view the text of the bill, H.R. 4053, and Rep. Moran's floor statement.

By attempting to remove the restrictions on unfairness rulemaking in the children's area, this legislation could have impacts far beyond the food category.  If you have any questions, you can reach Dan Jaffe in ANA's Washington office at 202-296-2359 or at