| |

Rep. Moran Introduces Bill to Restrict Children's Advertising

Rep. Jim Moran (D-VA), joined by Rep. Bill Pascrell (D-NJ) has introduced the "Healthy Kids Act" which contains drastic provisions relating to advertising on children's programming.  The bill would require the Federal Trade Commission (FTC) to promulgate rules, under expedited rulemaking authority, specifying categories of food and beverage ads for which advertising to children would be considered an unfair act or practice.  It also establishes tiers of foods and beverages which are to be used by the FCC to prohibit ads for foods that "do not contribute to a healthy diet."

Dan Jaffe has written a more detailed analysis of this bill on his Regulatory Rumblings blog.  You can also view the text of the bill, H.R. 4053, and Rep. Moran's floor statement.

By attempting to remove the restrictions on unfairness rulemaking in the children's area, this legislation could have impacts far beyond the food category.  If you have any questions, you can reach Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

Read more >

Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

Read more >

Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

Learn more >


ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

Learn more >