| |

ANA and DMA File Comments with FTC on COPPA Rule

ANA and the Direct Marketing Association (DMA) filed comments on Monday, September 24th with the Federal Trade Commission on its proposal to amend the Children’s Online Privacy Protection Rule.  The rule was first adopted in 1999 as required by Congress when it passed the Children’s Online Privacy Protection Act of 1998.  The FTC’s proposed amendments included expanding the definitions of “operator” and “web site or online service directed to children” to include additional sites and to clarify the responsibilities of third parties or independent entities when collecting information on child-directed sites.  It also proposed expanding the definitions of “personal information” to include screen or user names where it functions similarly to online contact information and persistent identifiers.  

Our comments contend that the existing rule is adequate and the modifications proposed would create new technical and practical challenges.  We also note that the proposals are not supported by the statutory provisions of COPPA and appear to be an effort to bring under the rule online behavioral advertising, which falls outside the scope of COPPA.   Instead, we suggest an alternative framework to address online behavioral advertising that is faithful to the COPPA statute.  We specifically note concerns about the definition of “directed to children” as applied to first party sites and the definition of “screen or user names.”  

If you have any questions, you can reach Dan Jaffe in ANA's Washington office at 202-296-2359 or at djaffe@ana.net.

Legislative and Regulatory Issues Tracking

ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers.   The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.

Read more >

Compendium of Legislative, Regulatory and Legal Issues

ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced. 

Read more >

Alliance for Family Entertainment

The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..

Learn more >


ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.

Learn more >