ANA Joins Three Other Associations in Letter to House Subcommittee on Demand Letters
On April 8, ANA joined the National Retail Federation (NRF), the Direct Marketing Association (DMA), and the American Association of Advertising Agencies (4A’s) in a letter to Reps. Lee Terry (R-NE) and Jan Schakowsky (D-IL), the Chairman and ranking member of the House Energy and Commerce Committee’s Subcommittee on Commerce, Manufacturing, and Trade.
Our letter notes that the Innovation Act (H.R. 3309) that passed the house in December 2013 did not include provisions dealing with pre-litigation demand letters, an ongoing issue for those in our industry who use everyday technology for which someone is claiming a patent, often under questionable circumstances. Instead of confronting costly litigation, often those receiving these letters simply settle the nuisance claims. We urge that the subcommittee give the FTC further direction on dealing with the demand letter issue under its Section 5 authority.
You can read our letter here. If you have any questions, you can reach Dan Jaffe in ANA’s Washington office at 202.296.2359 or at email@example.com.
ANA's Washington, DC office works to protect the ability of all marketers to communicate effectively with consumers. The scope of legislation, regulations, and court cases impacting the marketing community continues to be extremely broad, extending to issues as diverse as online privacy, prescription drug advertising, restrictions on the tax deductibility of advertising costs and the regulatory powers of the Federal Trade Commission.
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ANA's Washington, DC office plays a leading role in protecting the ability of all marketers to communicate effectively with consumers. At the end of each year, we prepare a Compendium which describes our efforts on the broad range of issues we have faced.
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Alliance for Family Entertainment
The ANA Alliance for Family Entertainment (AFE) is a coalition of national advertisers, supported by the ANA, which represents almost 40% of all U.S. television advertising dollars..
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ANA and the American Association of Advertising Agencies (4A’s) conduct broadcast talent negotiations with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) through the Joint Policy Committee, or JPC.
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