BAA files Comments with the FCC

The Brand Activation Association (BAA), a division of the ANA, has filed comments with the Federal Communications Commission (FCC) in support of the Commission’s proposed amendment to Section 73.1216 of the Rules Related to Broadcast Licensee-Conducted Contests (“Contest Rule”). The amendment would allow broadcast licensees to comply with their obligation to disclose material contest terms by either (i) periodically broadcasting the material terms or (ii) making such terms available in writing on a publicly accessible Internet website. Specifically, the BAA supports the amendment because it is pro-consumer and pro-business/licensees.

To read the BAA’s filed comments, click here.