Coalition for Better Ads Releases Standards

Today, the Coalition for Better Ads (CBA) released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. These standards are based on research which identifies the ad experiences that rank lowest across a range of user experience factors, and that are most highly correlated with an increased propensity for consumers to adopt ad blockers. The Coalition’s press release on this announcement can be found here.

ANA is a founding member of the CBA and participates on the Coalition’s Board and Executive Committee. We applaud this very important announcement from the Coalition and look forward to working with our partners in the online advertising industry to improve the ecosystem for all users and marketers.