Update: General Data Protection Regulation

The European Union’s General Data Protection Regulation (GDPR) will take effect in May 2018. This major change to the EU’s data protection framework will have wide-ranging and serious implications for U.S. advertisers and marketers, even those without significant EU operations. It is essential that ANA members know what the GDPR means for them and the steps that must be taken to prepare.  

ANA has put together detailed materials to educate and inform our members about the steps you need to take before May.

  • The General Data Protection Regulation: What U.S. Marketers Need to Know –  this document details the top policy changes the GDPR will initiate, as well as a number of Frequently Asked Questions we’ve received from members and others. This document will be updated as we hear from members with additional questions, so please feel free to reach out if you have questions or concerns. 
  • GDPR Path to Compliance –  an easy to read infographic of significant steps marketers must take in order to not to run afoul of EU data authorities.
  • Preparing for the GDPR –  a more in-depth analysis of the regulations that highlights important points and clarifies key definitions.

We will also have a webinar, “GDPR Live in Under Six Months” on November 7, conducted by Gerry Stegmaier and Dr. Andreas Splittgerber of Reed Smith, that will discuss the latest developments in Europe.

Additional resources: