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How to Avoid CTV's Double Whammy
What marketers can do to deliver a good user experience and remedy issues with under-delivery of ads in connected TV
TV viewers are likely united in at least one thing: they have endured a bad ad experience marred by either too many repeat ads, irrelevant ads, or, gasp, an empty ad slot. To make a better customer experience, marketers need to understand that linear and CTV don't always work perfectly together, and a true cross-channel plan requires a bit of extra work.
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