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Transparency Gaps Are Leaving the Door Open to Bad Actors
While fraud still complicates the programmatic landscape, marketers armed with the right questions can navigate their way through
While publishers have legitimate reasons to obfuscate data, a lack of transparency has left the door wide open for bad actors to thrive. The rapid growth in demand for CTV and its nuances provide ample opportunities for deceptive practices to go undetected. Marketers need to know what questions to ask in order to see their way through.
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