PARTNER CONTRIBUTION
Brands Get Creative with Their Sports Sponsorships
As the costs of sports sponsorships grow, brands are finding innovative ways to reach fans and maximize ROI
Conventional sports sponsorships are reaching a point of saturation that's leaving brands searching for additional opportunities. The growing popularity of women's sports, new rules for NCAA athletes, and a resurgence in youth sports is open several paths for brands that want to score big with sports fans.
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