Vistar Media: Three Ways to Revolutionize Retail Marketing with Digital Out-of-Home | ANA

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Three Ways to Revolutionize Retail Marketing with Digital Out-of-Home

The introduction of data-driven targeting and creative capabilities within DOOH has transformed the medium into a full-funnel growth engine for retail brands. Marketers now have the ability to segment and target specific audiences, deploy highly flexible creative, and surround specific locations with their messaging.