Extreme Reach: Marketers Can Once Again Own the Living Room | ANA

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Marketers Can Once Again Own the Living Room

Spoiler alert: No gut renovation needed, just updated wiring

The living room has always been a coveted space for marketers to reach their audience. It's where families gather, friends socialize, and individuals unwind. However, the rise of streaming services, smart devices, and changing consumer behaviors have shifted the dynamics of living room advertising.