Advertisers & agencies as partners: Excerpt from Inside Advertiser and Agency Relationships: A Hands-On Guide for Practitioners
These materials provide a hands-on guide for evaluating and managing the ideal advertiser-agency relationship based on findings from an exclusive ANA study.
This article provides expert insights on how to lessen risk in luring b-to-b customers with video-on demand.
This article explores strategy creation and execution for the mobile video market.
This article looks at how to gain the loyalty of the $1.7 trillion mothers' market.
This article delves into what influences the buying decisions of affluent African Americans.
This article provides guidance on how to become an effective and influential marketing force within an organization.
This checklist outlines six guideposts for merging marketing and entertainment.
These materials provide a guide to understanding direct labor, overhead, and components of cost-plus and labor-based agreements.
This article reviews Campbell Soup's successful slogan "M'm, M'm Good!"
This article reviews the planned test of the eMedia Exchange.
This article explores the potential power of biometrics in market research.
This article reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings.
In this interview, Jeffrey and Bryan Eisenberg provide their insights on using language and tone to create a successful online marketing campaign.
This article provides six ways to ensure that a sponsorship makes a lasting impression.
This article reviews the latest marketing fads and the dangers associated with them.
This article explores how the food marketing community is responding to the global challenge of childhood obesity.
This article addresses how to build brand loyalty by educating customers about a product category.
This article describes how to take advantage of the NFL's captivated audience year-round.
This article explores the growth of social networking sites (like MySpace) and how marketers can safely take advantage of the new opportunities they bring.
This segment reviews major happenings at the ANA over the last two months and provides the calendar for upcoming conferences, regional meetings, and committee meetings.