All MKC Content
In this session, Mark Sneider, Owner/President - RSW/US & RSW/AgencySearch talked about relationship hindering issues on the two sides of the the Agency side and the Marketer side.
In this session, Jenny Howell, Advertising Director – Farmers Insurance shared a case study on how they effectively partner with their advertising agencies and lessons learned for how to be a great client.
John Neukom, brand manager at Capital One Bank, and Jim Andrews, senior vice president, content strategy, IEG, LLC, discuss the rationale, process and tools deployed to ensure that Capital One’s sponsorships continue to deliver a distinctive, sustainable, and substantial competitive advantage.
Discover how Consolidated Edison leverages educational sponsorships, such as the FIRST Robotics Competition, to further the brand's objectives in teaching kids about the rewards of engineering and science while building their brand through community outreach.
Maria Miller, senior vice president, marketing, Norwegian Cruise Line, and Chris Moseley, senior vice president, product management and brand oversight, Rockettes, MSG Entertainment, discussed how the Rockettes are partnering with Norwegian Cruise Line to introduce its newest ship, Norwegian Breakaway, sailing year-round from Manhattan beginning this May.
Chris Burton, group vice president, global sponsorships at SAP, discussed how sponsorship is playing a pivotal role in humanizing the brand and helping SAP expand its horizons beyond enterprise software.
BabyCenter surveyed over 1,250 moms living in Canada to determine the role that social media plays in their lives.
BabyCenter surveyed over 1,700 mothers living in the U.K. to determine the role that social media plays in their lives.
Research reveals that 91 percent of marketers use content marketing, yet only 36 percent believe their programs are effective. This ANA Insight Brief provides tips for building an impactful content marketing program and shares best practices from Charles Schwab, Cleveland Clinic, Kraft, and Schick. Read how to repurpose existing content, empower brand advocates, and what to measure to create an effective content marketing program.
Continental Tire has expanded its partnerships with the U.S. national soccer teams, as well as Major League Soccer and the FIFA World Cup, to build awareness and educate consumers about its products.
ANA fielded a survey in December 2012/January 2013 to better understand the metrics used to measure the success/contribution of the marketing procurement organization.
Huawei Device USA, Inc., a Chinese company that manufactures headsets and USB drives, will be the presenting sponsor of the Jonas Brothers’ 2013 summer tour.
The aging Baby Boomer population and implementation of the Affordable Care Act have presented drugstore chains, hospitals, and insurance companies with new opportunities to expand their businesses via sponsorship possibilities.
Pennzoil has expanded its sponsorship partnership with country music star Tim McGraw and Shell Oil Co. into 2013, thanks to positive results in 2012.
UBS has expanded its longstanding partnership with the Solomon R. Guggenheim Fellowship to support the arts in South and Southeast Asia, Latin America, North Africa, and the Middle East, and added a sponsorship relationship with Formula One, thanks to the improving global economy.
After a five-year lull, IEG reports that many department stores are now entering the sponsorship field, including Sears, Lord & Taylor, and Macy’s.
In this session, attendees learned how FLOR navigated its way from a direct mail and web focused business to a true multi-channel retailer by observing and responding to their customer's shopping behavior.
Older high-income consumers (those with household incomes over $250,000) are more likely to see advertising via traditional platforms, according to The Shullman Research Center.
Eighty-six percent of small business owners (i.e., those with household incomes over $250,000) are optimistic about their own personal financial situation and the economic outlook, according to The Shullman Research Center.
The Shullman Research Center reports that upscale consumers (those with a household income greater than $250,000) are more likely to use web-based communications when reaching out to family and friends as opposed to be to traditional communication methods.