All MKC Content
This year’s B-to-B content report compares findings with years past, looking at differences between marketers who rate themselves as most and least effective.
Beacons are this year’s It Girl when it comes to retail technology. The Bluetooth low-energy-based system that lets smartphones interact with sensors placed in physical locations is generating ample buzz and blue-sky predictions about how it can drive in-store sales from mobile-addicted shoppers.
Ace Metrix's 2014 Blackbook edition, which reveals how well the TV ads of 1,400 brands across 33 categories stacked up in 2013 versus 2012 based on brands' Ace Scores, shows mixed performance among these consumable categories.
March madness is one of the year’s biggest marketing moments. Google looks at last year’s numbers and the early trends for 2014 to help predict the field for marketers.
InMobi partnered with the Interactive Advertising Bureau and Decision Fuel to examine how U.S. moviegoers are using mobile media and how advertisers can best communicate with this audience.
To target consumers in local markets, national brands increasingly look to social media before more conventional channels, such as email, sponsorship, or newspapers.
In this presentation, Charles Schwab shared the companies learnings in building out a content marketing program across owned, paid and social media, to expand the opportunity to engage consumers and to build brand affinity in a new way that complements traditional advertising.
The 122 pages of regulations issued recently by the Marijuana Enforcement Division of the Colorado Department of Revenue governing the retail sale of marijuana focus on a host of topics, including dozens of pages and rules relating to the advertising, labeling, and packaging of marijuana.
In this presentation, learn Adobe’s strategy for leveraging CMO.com to reach more marketers and strengthen its own brand and the challenges that come with tying brand-as-a-publisher efforts to measurable marketing results.
In this session, attendees learned why marketers incorporate media audits into their advertising protocol, what organizational obstacles they confront and overcome and how they are able to use the results to drive performance improvements.
In this presentation, Intel shared the strategy and PR surrounding their Inside Film series, including their media and content distribution approach, and discussed key learnings they’ve gathered over time to consistently create “sticky” branded content.
In this webinar, attendees learned how this balance begins with analyzing internal and external data to get a clear picture of the individual customer and all of his or her interactions with the brand.
In this session, they discussed what qualities make a "best agency" and compare which ones are on your "A" list, to those on the radar of top CMOs.
Marketers have long cited the shortage of inventory as one of the critical hurdles in the online video advertising business, but there are signs that inventory is expanding, at least when it comes to the programmatic buying market.
Real-time marketing has taken the main stage in the last few months. Many marketers are very starry-eyed over this phenomenon. And for smart entertainment marketers it’s working pretty well, à la big real-time events such as the Academy Awards.
In this presentation, real-life examples of how real brands are using content to drive real marketing results were shared.
2014 will be the year that branded video content, more specifically online and mobile video, becomes a significant story.
In this session, AIG discussed the importance of having that open line of communications and building the right relationships with marketing and other internal resouces, in order to evolve to a successful joint partnership.
In this session, Elliot Lum, Vice President – Columbia Records shared the findings of how music, digital music in particular, can drive business results.
In this session, attendees learned about how ANA and Nielsen joined forces on insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.