All MKC Content
Global Agency Compensation Trends and Practices
David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.
Global Perspective on Managing Marketing Services
The session covered important issues including agency structures, the benefit of common process and measurement, as well as the fundamental differences in how various disciplines operate internationally-including media, production, and market research.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
Key Findings: 2012 Global Agency Compensation Survey
This Key Findings Report includes topline findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
10 Things You Should Know About Digital, Social, and Mobile
Kelly Mooney, chief executive officer, Resource Interactive, discussed the trends and tactics impacting digital, social, and mobile today.
AD-ID — Join the Revolution
Gary Lee, President, Ad Money, Consultant, Ad-ID, discusses the barcode that is revolutionizing the advertising world.
AD-ID — Join the Revolution
Gary Lee, President, Ad Money, Consultant, Ad-ID, discusses the barcode that is revolutionizing the advertising world.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
BrightLine: The Evolution of TV Viewing Behavior
This timeline from BrightLine serves to educate marketers about new opportunities available to them as a result of evolved consumer viewing behavior.
Copyright Termination Rights Create Quandaries For Music Licensees
This Advertising Alert from Davis & Gilbert LLP discusses the potential pitfalls licensees of music may face due to a provision of the Copyright Act of 1976 that permits authors of copyrighted works to reclaim ownership of the works after 35 years.
Insights from Advertisers Who Have Embraced Media Audits
This panel discussion provided insights from three advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
Insights from Advertisers Who Have Embraced Media Audits
This panel discussion provided insights from three advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
Insights from Advertisers Who Have Embraced Media Audits
This panel discussion provided insights from three advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
PowerPresentation: 2012 Global Agency Compensation Survey
This collection of data charts represent findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
Research Report: 2012 Global Agency Compensation Survey
This Research Report includes findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
Rethinking Global Marketing: The New Global Marketing Mindset
Freddie Laker, vice president, global marketing strategy, SapientNitro, discussed why marketers must adopt a new mindset and described how digital marketing platforms can deliver solutions in a rapidly globalizing industry.
