All MKC Content
The New Economics of Advertising: It's all about the Journey
In this webinar, McKinsey & Company shared their latest research on how consumer behavior is reshaping the purchase process and also provided examples of companies who are winning the consumer decision journey by taking this new perspective.
What's New in Agency Compensation
The results of ANA's 16th Trends in Agency Compensation survey are revealed.
Wildfire Case Study: CanvasPop
In this case study Wildfire discusses how CanvasPop built brand engagement and monetized their social audience through their exclusive Summer Group Sale and discount vouchers.
Wildfire Case Study: Nicole Miller
In this case study Wildfire discusses how Nicole Miller leveraged unique social ad optimization technology to grow their fan base of social luxury customers.
Wildfire Case Study: The New York Giants
In this case study Wildfire highlights how The New York Giants activated their existing social audience base leading up to the 2012 Super Bowl through a customized social marketing campaign.
Elevating the Role of Marketing Procurement
This session showcased the recent work of the ANA Procurement Task Force, whose mission is to define and elevate the role of marketing procurement.
How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
Doug Wood, senior partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, discussed changes to the 2013 Commercials Contract, which they helped negotiate with the SAG-AFTRA union on behalf of the ANA-4A’s Joint Policy Committee for Broadcast Talent Relations.
How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
Doug Wood, senior partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, discussed changes to the 2013 Commercials Contract, which they helped negotiate with the SAG-AFTRA union on behalf of the ANA-4A’s Joint Policy Committee for Broadcast Talent Relations.
Miles Nadal: Perspective from an Agency Holding Company Leader
Miles Nadal, chairman and CEO of MDC Partners, sat down with Bob Liodice, president and CEO of ANA, to discuss changes to the industry and how MDC is driving optimum collaboration between its agencies and client procurement.
Millennial Media: Mobile Insights for Consumer Goods Brands
In this report Millennial Media and comScore provide insights to consumer goods marketers to aid them in developing more effective mobile advertising strategies.
Overhead and the Truth about Efficiency Metrics
This session provided perspective on how understanding of overhead rates is essential to correcting the misperceptions in the marketing industry.
Procurement and Marketing — Working Better Together
Gerry Preece, senior consultant at External View Consulting Group, offered detailed, market-tested solutions for more effective collaboration between procurement and marketing.
Wells Fargo Case Study: In-House Agency Model
Wells Fargo shared an insightful presentation on their learnings, successes, and best practices with their in-house agency model.
AFM 2013: Opening Remarks from Bob Liodice
Bob Liodice, president and chief executive officer of the ANA, opened the 2013 ANA Advertising Financial Management Conference with his remarks.
Decision Analyst Inc.: Concept Testing and the “Uniqueness” Paradox
In this article Decision Analyst offers guidelines and best practices for improving new product concept testing.
Decision Analyst Inc.: New Products Sales Forecasting
In this article Decision Analyst examines the primary methods used in the forecasting of year-one sales.
Precision Marketing + Big Data = Lower Costs, Higher ROI
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
SCAN International/Joanne Davis Consulting: Quality of Clients Survey Findings 2012/13
In this report SCAN International and Joanne Davis Consulting provide findings from their 2012/13 survey of 293 agency leaders on the quality of their clients.
The Art and Science of Agency Partner Management
This session explored two extremes on the continuum of agency relationship models that aim to improve both commerce and creativity.
Wildfire Case Study: Benefit Cosmetics
This Wildfire case study demonstrates how Benefit Cosmetics raised awareness about its newest mascara line solely through social channels.
