All MKC Content
To inform marketers’ engagement strategy, Advertising Age and Google conducted two surveys in parallel. Six core insights from these surveys will help evaluate, modify, and actively manage an online engagement strategy.
In this webinar, Valarie and John shared their insights on how you can save, in "more ways than one." Additionally, they had some special guests join them during this hour-long webinar to talk about such topics as decoupling and state production tax incentives.
In this webinar video, the co-chairs of the ANA's Production Management Committee, Valarie and John, shared their insights on how you can save, in "more ways than one." Decoupling and state production tax incentives were also discussed.
Bob Arnold, digital media and strategy lead, North America, at Google, shares his perspective on programmatic buying, including the biggest misconception about the space, the main benefits to marketers, and what the future holds.
In this video, review opening remarks from Bob Liodice, President and Chief Executive Officer of the ANA, at the 2014 ANA Brand Masters Conference.
In this presentation, review opening remarks from Bob Liodice, President and Chief Executive Officer of the ANA, at the 2014 ANA Brand Masters Conference.
In this video, learn how Chobani challenged the status quo, catalyzed a food craze, and surpassed $1 billion in its quick rise to success — and what's next for the market leader.
In this video, discover how Dunkin' Brands leverages consumer insights to foster product innovation and develop a 360-degree approach through a unique combination of brand promise, advertising, menu, in-store environment, mobile, and social media strategies.
In this video, learn about Honda’s “turn-on-a-dime” success story and how it reflects the automaker’s determination to create something new — and then immediately set about making it better.
It’s no secret Twitter users post more often when there’s major news, but researchers at MIT’s Senseable City Lab have discovered another interesting dynamic. Tweets tend to become shorter during big events.
To give themselves a more holistic view of the ecosystem and their target audiences, marketers and media buyers should employ a more multi-dimensional strategy when it comes to buying traffic.
In this video, discover what Taco Bell learned along its journey, and how cross-functional teams are able to be agile by using a smart and nimble approach to increase sales and, loyalty, and drive ongoing conversations that matter.
Discover what Taco Bell learned along its journey, and how cross-functional teams are able to be agile by using a smart and nimble approach to increase sales and, loyalty, and drive ongoing conversations that matter.
Read the definitions of over 100 marketing terms in this helpful glossary from the Halo Group.
Read how the Celebrity DBI quantifies consumer perceptions of more than 5,000 celebrities globally, scoring them across a number of key attributes, including Awareness, Appeal, Trust, Influence, Aspiration, Trendsetter, Endorsement, and Breakthrough.
Agency trading desks anticipate that mobile will account for 16 percent of their digital ad budgets in 2014, up from 7 percent in 2013.
This session explored the undeniable cultural and generational diversity that millennials bring in an effort to help strengthen those consumer and employee relationship dynamics.
In this session City Year, an education-focused non-profit organization working in high-need communities across the country, shared how they have leveraged digital platforms for crowd sourced advertising targeting diverse college students.
In this session, the NBA discussed their priority to understand and evolve with this dynamic consumer segment. Attendees heard how they are creating strategies and allocating resources to help them identify, inspire, and connect and further deepen their roots with fans.
This Research Report includes findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.