All MKC Content
In this session, Intuit Small Business discussed how they developed Small Business Big Game, the largest social marketing program in Intuit's history.
In this session, King's Hawaiian shared insights on their integration of social media and consumer care, and how it has led to the development of an increased base of loyal customers.
Kim Larson, a brand building expert at Google’s BrandLab, works with more than 100 global brands each year. They share their fears, failures, goals and successes. As part of the Engagement Project, she shares how letting go can lead to new, more rewarding relationships in this article.
In this session, Bill Duggan shared insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.
Despite all the new opportunities for HTML5 in digital advertising, some advertisers are not adopting mobile ads in full force. Read about the four key challenges holding advertisers back from leaping into the HTML5 world.
In our constantly connected world, consumers rely on smartphones more than ever to help them shop for products and services. Google partnered with Nielsen to better understand consumers’ mobile habits in the shopping process.
Brand USA used Engagement Ads to create a beautiful, immersive and interactive travel guide inspiring tourists to come “Discover America.”
To identify what trends will determine consumer spending and behavior during the 2013 holiday season, Google commissioned Ipsos MediaCT to survey thousands of shoppers, asking them what gifts they intended to buy and how.
How The Procurement Professional Can Build A Confederacy Between The Business Teams, The Agencies, And The CPO
In this session, Al Roehl, of The StepAhead Group, provided proven, practical ideas to help overcome these hurdles.
This Key Findings Report includes results from the 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining the satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.
A milestone meta-analysis of experiments with 13 top U.S. retailers, conducted by Applied Predictive Technologies, proves that search ads drive incremental offline sales.
In this session, Mike Kolko of CAPS Payroll discussed this and answer many more questions on the topic.
This presentation contains opening remarks made by Bob Liodice, President and CEO of ANA, at the 2013 ANA Real-Time Marketing Conference.
Lucas Herscovici, vice president, digital marketing for North America at Anheuser-Busch InBev, discussed how Anheuser-Busch InBev leveraged content, social, and real-time targeted ads to drive business ROI.
Doug Busk, director of connections innovation at the Coca-Cola Company, discussed how the brand continually innovates in real-time marketing and technology through crowdsourcing, content curating, and consumer delight.
Victor Lee, vice president, global digital marketing at Hasbro, discussed how the brand leveraged “right now” moments by managing its digital channels like a 24 hour news organization.
In this presentation, Victor Lee, vice president, global digital marketing at Hasbro, discussed how the brand leveraged “right now” moments by managing its digital channels like a 24 hour news organization.
Read how LG Germany used YouTube to create awareness and influence consideration for its new Optimus G phone.
This white paper from Decideware examines how procurement executives can help manage marketing spend.
Marcy Cohen, vice president, social media and influencer engagement at MasterCard, discussed how the brand leveraged its “conversation suite” to collect, analyze, and act on relevant real-time social conversations.