All MKC Content
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Sponsorships and ROI
Sponsorships are another marketing technique which have only been assessed through fairly superficial measures. As with PR, most of the "ROI"-type of analyses focus on the number of people who might (or did) become aware of the sponsor.
Agency Incentive Compensation Best Practices
This presentation provides an industry view of incentive compensation, as well as best practices.
Amgen Corporate and Strategic Sourcing Overview
This presentation provides an overview of Amgen and their strategic sourcing and procurement.
Amgen Corporate and Strategic Sourcing Overview
This presentation provides an overview of Amgen and their strategic sourcing and procurement.
Brand Research: Discover Cutting Edge Best Practices
In this presentation, Marianne Foley of Harris Interactive discusses current brand research and provides examples of how to best report key findings.
Respondent Cooperation & Data Quality
In this presentation, Patrick Glaser (CMOR) discusses research quality and specifically, the importance of respondents. He explains respondent cooperation in today's culture and provides suggestions for fixes needed to ensure data quality in current research efforts.
Connecting with the Connected: Influencer Research Highlight
In this presentation,Ted Smith of CNET discusses research on influence (how individuals influence each other) and how it works. He also demonstrates how marketers can use their knowledge of influence research to build brands.
Summary
During this presentation the CEO of Champ Meg Blair reviews the ANA Marketing Accountability Committee/ The Boardroom Project Winter Meeting notes highlighting the need for marketing measurement standards and the wisdom of creating an independent body to establish & improve the standards over time
Welcome! The Boardroom Project Winter Meeting
ANA Marketing Accountability Committee meeting schedule, Meeting Objective, The Boardroom Project Background
Around the ANA: Turning the Page
This articles reveals some of the things going on around the ANA.
Developing the BIG Idea to Connect With Your Audience
This presentation discusses how to come up with the big idea for your brand and provides case studies for "Got Milk" and diamond sales.
The New Rules of Marketing: Playing to Win
This presentation discusses innovation competence in marketing and provides tips for embracing innovation.
From the Top: Top Ten Themes
This article discusses the top ten marketing themes for 2007.
Should You Take the Plunge?
This article explores how some marketers are making the switch to performance-based compensation (also known as value-based or results-based).
"The Value of Print in the New Media Landscape."
In this presentation, Allan Linderman discusses the impact of new media on print (including magazines) and how print fits into the landscape.
Advertising Messages That Move: Influencers And Consumer Motivations
A researcher at CNET Networks Ted Smith explores how influence, media brands and ad message play a part in consumers wanting to be an active advisor to friends and family about products and services.
2006 Corporate Brand Positioning and Advertising
In this presentation, Susan Crabtree discusses Lincoln Financial Group's interactive "Stories" campaign. She explains how Lincoln has created interactive multimedia (including short films)to deliver its brand message and motivate and engage audiences in the potential and possibilities of new retirement.
Adapting to a Shifting Marketplace
The yellow pages marketplace is shifting. In this snapshot, TMP (one of Orkin's CMRs) covers the national advertiser/agency perspective of print yellow pages versus online. TMP also provides suggestions for how to prepare for the future
Discussion Outline
Syndicated audience measurement research for yellow pages, via Knowledge Networks/SRI, has gotten off to a solid start and is now expanding. In 2006, 233 directory distribution areas were measured, accounting for 32% of the U.S. population.
Yellow Pages Industry Directory Usage Measurement
A predictive model approach has been newly introduced into the Yellow Pages research community by Directory Share Ratings (DSR) that requires scrutiny as to the adherence to ARF guidelines for audience measurement. A review of the prediction model methodology employed by Directory Share Ratings raises some important issues/questions about the reliability and robustness of their data.
