All MKC Content
First << 218219220221222223224 >> Last (227)
Surviving the process of elimination
The authors describe the process of elimination consumers use to narrow down brand choices.
The Privacy Challenge
The author looks at the security/privacy debate and how it ultimately may affect marketers.
Yellow Flag for the Yellow Pages Medium
The authors call for greater accountability and metrics to measure the effectiveness of Yellow Pages advertising.
Transforming More Than Transactions
This case study examines MasterCard's ongoing efforts to measure marketing effectiveness by linking the brand and ROI.
Eleven Pretty Obvious but Seldom followed Rules of Effective Advertising
In this presentation, leading creative director Steve Penchina shares actionable and cost effective tips on how to work with your agencies to create highly conceptual, memorable, and effective advertising. He also offers important insights on the client-agency dynamics, including what clients should expect from their account/creative teams and vice-versa.
The Client-Agency Relationship: What's Working (and What's Not)
In this presentation, Stan Beals shares his observations of what is working and what is not in today's client-agency relationship and where both sides should be focusing moving forward. He also discusses the key elements clients are looking to measure and where agencies are succeeding.
Wall Street's Perspective of Google and Yahoo!
Lauren Rich Fine shares her insights on Google and Yahoo!, covering issues including: thoughts on the stocks; growth projections; new offerings / revenue streams (e.g., Google's site-targeted ads), and international prospects.
What I Learned at AD:TECH (Advanced Marketing Strategies and Tactics)
Susan Bratton, chair of AD:TECH, provides an overview of the conference as well as insights on how savvy marketers are incorporating online capabilities to invigorate their traditional marketing.
AXA's Women's Marketing Program
This presentation explores how marketers can identify core female segments and track to profitable results.
Half Truths & Whole Truths: Next Level Marketing WITH Women
Mary Lou Quinlan, CEO and Founder of Just Ask a Woman, shared five provocative trends that are dramatically shifting female consumer behavior and loyalty.
A Cross-cultural Enterprise
The author describes the cultural differences between marketing Enterprise in the U.S. and the U.K.
ANA FAQ's: What are the Most Pressing Issues on Marketers' Minds? - August 2005
The author shares some of the ANA Marketing Resource Center's member questions on television commercial production and the advertising creative process.
Business Marketing, Business Publishing
In this presentation, BtoB Magazine editor Ellis Booker discusses how the B2B customer is changing in today's marketplace. He also shares how media outlets are offering up new services and packages as a result of this consumer evolution.
Embracing the Digital Newsstand
The author discusses the untapped opportunities of digital delivery of print.
Getting Personal - Deborah Meyer
The author discusses her favorite pastimes, travel destinations, and hobbies.
Making B2B Marketing Work
In this presentation, Elana Anderson from Forrester Research shares the results of a B2B Marketing Effectiveness study conducted jointly by Forrester and BtoB Magazine.
RFID technology - Myths and Realities
The author discusses the history and possibilities for RFID (radio frequency identification) technology.
The 29% solution - Print's new priority
The author discusses the challenges and opportunities that lie in print in rural/hometown/local communities.
The Upfront - Behind
The author argues that the business model for upfront television negotiations needs to change.
Motorola's Marketing Maximization
This presentation reviews how Motorola developed a highly disciplined process for how it measures the defects or barriers in their marketing communications process using Six Sigma as a guiding force.
