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Procter & Gamble: Purpose Inspired Brand Building

Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.

Procter & Gamble: Purpose Inspired Brand Building

Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.

The (Dire) State of the Economy

At the 2010 ANA Masters of Marketing Conference, Paul Krugman, Nobel Economics Prize Winner and op-ed columnist for The New York Times, shared his thoughts on the state of the economy.

The (Dire) State of the Economy

At the 2010 ANA Masters of Marketing Conference, Paul Krugman, Nobel Economics Prize Winner and op-ed columnist for The New York Times, shared his thoughts on the state of the economy.

The (Dire) State of the Economy

At the 2010 ANA Masters of Marketing Conference, Paul Krugman, Nobel Economics Prize Winner and op-ed columnist for The New York Times, shared his thoughts on the state of the economy.

Building on Our Heritage: A Bank of America and History Channel Case Study

Representatives from Bank of America and The History Channel discussed Bank of America’s sponsorship of The History Channel’s acclaimed series, America: A Story of Us in 2010.

Building on Our Heritage: A Bank of America and History Channel Case Study

Representatives from Bank of America and The History Channel discussed Bank of America’s sponsorship of The History Channel’s acclaimed series, America: A Story of Us in 2010.

Brewing Change: Creating Innovation via Differentiation

Alfredo Martel, senior vice president, marketing and product management at Caribou Coffee, and Stacy Janicki, director of account management at Colle+McVoy, shared key insights and strategies leveraged to brew up retail sales overnight, while building a vision for the coffeehouse of the future.

Brewing Change: Creating Innovation via Differentiation

Alfredo Martel, senior vice president, marketing and product management at Caribou Coffee, and Stacy Janicki, director of account management at Colle+McVoy, shared key insights and strategies leveraged to brew up retail sales overnight, while building a vision for the coffeehouse of the future.

Gaming: Innovative New Customer Touchpoint

Mike Vorhaus, president of Magid Advisors, provided high-level insights on the escalating interest consumers have in gaming and discussed activity surrounding television game shows, television reality/competition shows, and online games.

Gaming: Innovative New Customer Touchpoint

Mike Vorhaus, president of Magid Advisors, provided high-level insights on the escalating interest consumers have in gaming and discussed activity surrounding television game shows, television reality/competition shows, and online games.

Procurement: Friend or Foe to Innovation?

Bill Duggan, group executive vice president at ANA, discussed results of an ANA survey on procurement with a particular emphasis on procurement's role in process improvements and how it can bring new ideas to the both internal marketers and external agencies.

Procurement: Friend or Foe to Innovation?

Bill Duggan, group executive vice president at ANA, discussed results of an ANA survey on procurement with a particular emphasis on procurement's role in process improvements and how it can bring new ideas to the both internal marketers and external agencies.

Target: Innovation through Events

Katie Erickson, director, events at Target Corporation, and Karima Ridgley, director, apparel & accessories at Target Corporation, discussed how the brand uses events to showcase its innovation around style and fashion.

Target: Innovation through Events

Katie Erickson, director, events at Target Corporation, and Karima Ridgley, director, apparel & accessories at Target Corporation, discussed how the brand uses events to showcase its innovation around style and fashion.

Canoe Ventures: Interactive Marketing Update

Bruce Dennler, senior VP, agency relations at Canoe Ventures, Jim Garrity, chairman of Canoe Ventures’ Advisory Board, and Vicki Lins, chief marketing officer at Canoe Ventures, discussed many of the technologies and tactics being employed by forward-thinking marketers in the interactive television space and looked at the current state and likely future of this field.

Dove Hair Care: Gaming Case Study

Barret Roberts, lead communications manager at Unilever, and Bill Rouse, vice president at GSN, discussed Unilever's use of gaming to connect with its female target and build awareness, affinity, and purchase intent for its Dove line of hair care products.

LifeLock’s Direct Response and Brand Advertising Model

Andrew Wyant, VP of marketing at LifeLock, discussed how direct response advertising and brand advertising were able to strengthen the LifeLock brand.

LifeLock’s Direct Response and Brand Advertising Model

Andrew Wyant, VP of marketing at LifeLock, discussed how direct response advertising and brand advertising were able to strengthen the LifeLock brand.

Custom House: Identifying and Targeting Your Key Clients

Custom House, a Western Union company, is a foreign-exchange and international B-to-B payments company based in Canada, which recently began a global expansion to better serve small and medium-sized businesses around the world. Brian Harris, vice president, marketing and product management at Custom House, described how the marketing team developed a 360-degree campaign highlighting the company's key differentiators and value proposition.

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