All MKC Content
In this presentation, Elana Anderson from Forrester Research shares the results of a B2B Marketing Effectiveness study conducted jointly by Forrester and BtoB Magazine.
The author discusses the history and possibilities for RFID (radio frequency identification) technology.
This presentation reviews how Motorola developed a highly disciplined process for how it measures the defects or barriers in their marketing communications process using Six Sigma as a guiding force.
This book details the best and worst practices for procurement.
Bob Liodice, CEO of the ANA, shares some personal information about his life, hobbies, and family.
This article discusses network integration fees and reports on the findings of an ANA survey in which the fairness of these fees was addressed.
This presentation explores how retail Marketing allows marketers to leverage the store as a medium to drive trial on new items and increase loyalty to the brand franchise. Included in the presentation are steps for starting, developing and executing a retail marketing campaign.
This presentation demonstrates the strategic benefits to be gained when companies engagement in collaborative practical partnership programs.
Steve Sullivan shares some personal information about his hobbies, family, favorite travel destinations.
The panelists share their thoughts on the components of a successful client/agency relationship.
Catherine Bension shares her unique perspective on the critical issues facing clients and their agencies.
This white paper contains information a marketer can use as a reference to launch a successful custom media program.
The Association of National Advertisers and Booz Allen Hamilton have identified six distinct marketing organization models defined by scope of responsibility, decision rights, capabilities, organizational linkages, and performance metrics.
In this presentation, Dan Jaffe reviews a new study, sponsored by seven industry groups including the ANA, that reveals advertising accounts for almost 20% of the country's total economic activity. Most importantly, the study demonstrates that advertising stimulates additional purchases.
This presentation explores Process Excellence as a systematic method to measure, analyze and improve business processes, to identify critical areas that can cause breakthrough results in performance metrics, organizational speed and the cost of doing business. Lean Thinking, Six Sigma, and Design Excellence are reviewed.
Lisa Baird offers a personal perspective on her life, work and hobbies.
This article presents watchouts and considerations for defining, building, and sustaining profitable multicultural programs: developing segment expertise, measuring success, and overcoming an urge toward the "Borg Syndrome"—that is, disregarding individual consumer groups and marketing only to the masses.
The author describes the many volunteer programs established under the USA Freedom Corps, created by President Bush to help Americans find ways to give back to their communities and to strengthen volunteer service.
This summary provides the top level findings from the 2004 study "Comprehensive Economic Impact of Advertising Expenditures."
This checklist provides pointers to help you run more effective creative meetings.