All MKC Content
Boston Scientific created an iPad app that would allow its sales force to build stronger relationships, easily highlight product differentiators, and strengthen sales pitches.
ESPN promoted an app for fans of the NCAA Men’s Basketball Tournament to have access to their brackets while on the go.
Wanting to reach a Millennial audience and promote sales of Brisk Iced Tea, Brisk teamed up with Lucasfilm to create a smartphone gaming app.
Burger King and Vodafone used mobile, supported by traditional media, to launch a Monopoly Madness contest in Turkey that increased customers for both brands.
Burn Energy Drink launched an online contest in order to increase Facebook fans and product consumption with a young and socially connected target audience in Brazil.
Glamour magazine unveiled a series of campaigns that allowed consumers to shop via mobile from the pages of the magazine, a wall advertisement, and even the inside of a taxi.
Cabela’s created a mobile app and website to drive store traffic, increase sales, and build customer loyalty.
The Atlantic magazine was an old and stodgy institution. Its circulation was stagnant. It was losing money. Rather than trying to convince people that The Atlantic wasn't as dull as they feared, we set our ambitions much higher: to become the source of mental stimulation so many craved; to bring back deep, nuanced-thinking; to incite people to Think. Again.
Olympus launched an interactive rich media ad campaign to promote its new digital camera and drive mobile sales.
In 2008, one in four people considering the MINI were also cross-shopping the Prius. Cultural values were clearly moving toward being more environmentally responsible, and the fun of driving was getting lost in the shuffle. The Carfun Footprint campaign proved that you don't have to sacrifice fun in order to be green.
CBS created apps for the iPad and iPhone that were a true extension of, and companion to, its news show, CBS This Morning, that launched in January 2012.
Phillips Distilling literally invented flavored vodka in the 1950s. Unfortunately, the only people still drinking Phillips' flavored vodka 60 years later were also born in the 1950s. Enter UV: our ultra-hip, ultra-violet re-invention of this dusty spirit; and a glowing example of what happens when you get into the hands (and down the throats) of 21-30 year old trendsetters.
P&G used an in-store shopping app to increase purchase intent and drive sales for 14 of its top brands.
To engage the Super Bowl audience who are more into ads than the game, Chevy developed an app that encouraged second screen viewing while also giving fans the chance to win a new car during the big game.
Chiddy Bang, a hip-hop group, partnered with the MadPad app to create a unique launch platform for its new album.
Chiquita Brands created a multi-option app to engage consumers with its products and promote its association with Little League Baseball.
Nestlé Spain used a mobile advergame to connect with children as part of a larger promotional campaign.
To promote the Blu-ray release of the film Chronicle, 20th Century Fox Home Entertainment created a “choose your own adventure” advertising campaign.
Vodafone created a mobile commerce platform to help expand its marketing database in Spain.
The Presidential Inauguration presented an unprecedented opportunity to demonstrate CNN's brand leadership as the place for news. CNN.com's collaboration with Facebook offered consumers the opportunity to witness the historic event firsthand while also connecting with their friends in real-time.