All MKC Content
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InterContinental Hotels Group: Leading a Global Marketing Transformation
Larry Light, chief brands officer at InterContinental Hotels Group, discussed how building brand preference is the company’s new business mission.
Procter & Gamble’s Tide: Newsdesk Marketing
Sundar Raman, marketing director, North America fabric care at Procter & Gamble, discussed the Tide Newsdesk and how it has helped build the Tide brand in real time.
USAA: Leadership Through Service
This session illustrates how USAA achieves its high Net Promoter and Best Place to Work ratings, differentiates from the competition, and uses Voice of The Member to innovate and optimize both experience and products.
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Wildfire Case Study: Annie’s Homegrown
This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.
Davis & Gilbert LLP: SEC Confirms Companies May Use Social Media to Announce Material Information
In this advertising alert Davis & Gilbert LLP discuss the recent report from the Securities and Exchange Commission (SEC) clarifying that companies may use social media outlets such as Facebook and Twitter to announce material information.
RAPP: To Avoid Disruption, Practice Skills-Based Marketing
In this piece RAPP examines the main drivers of disruption, the self-disruption cycle, and how organizations can practice a skills-based approach for evaluating, planning, and delivering on customer experience offers.
RAPP: “Just OK” Is Not OK in the Customer Experience
In this piece RAPP discusses 10 important questions for organizations to consider if they want to achieve superior customer service experiences which lead to business success.
RAPP: Bacardi Mixes Mobile into Marketing
In this piece RAPP discusses how their client Bacardi recently introduced a series of successful six-second cocktail recipes on the Vine mobile video app.
SAS: Five Best Practices for Social Media Measurement
In this piece SAS discusses the three areas of focus for becoming more effective with social media and five best practices for social media measurement.
ANA Member "Social Snack Pack:" City of Hope
In this session, Kelly Sullivan, Assistant Director, Marketing - City of Hope shared how her company approaches social within their organization.
ANA Member Social Snack Pack: Petco
Kat Smith, director, social media and commerce at Petco, discussed their social media video program.
ANA Member Social Snack Pack: Petco
Kat Smith, director, social media and commerce at Petco, discussed their social media video program.
ANA Member Social Snack Pack: Social Selling: City National Bank
Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.
ANA Member Social Snack Pack: Social Selling: City National Bank
Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.
Herbalife and LA Galaxy Get Social
Scott Carlis, vice president, digital and social media at AEG Global Partnerships, discussed The 3rd Kit Contest, a recent social media campaign undertaken in partnership with Herbalife, their corporate sponsor.
Herbalife and LA Galaxy Get Social
Scott Carlis, vice president, digital and social media at AEG Global Partnerships, discussed The 3rd Kit Contest, a recent social media campaign undertaken in partnership with Herbalife, their corporate sponsor.
