KFC China used a mobile website to launch a social gaming and price promotion awareness campaign for its new summertime beverages.
Coca-Cola was the first brand to use cross-mobile integration to create new experiences for mobile users.
Kia Motors created the world’s biggest mobile ad campaign for cars to raise brand awareness for its Kia Cee’d car and to drive consumer engagement across 16 European markets, in 14 languages.
Kia optimized its mobile website for high-end smartphones and tablets, enabling consumers to build and price vehicles, find local dealers, and more, all with the touch of a finger.
State Farm engaged Hispanic soccer fans with an augmented reality app geared toward a good cause.
Using mobile analytics to measure response to messaging, Kidspot tracked, reviewed, and acted upon a wealth of granular data to increase the number of conversions for its BumpWatch app.
Kiehl’s was looking for a way to bring in more customers to its stores, and leaned on the geo-fence to help corral its fans.
Celcom, Malaysia’s premier mobile telecommunications company, introduced a text-based social network to capitalize on the youth market who could not afford mobile Internet smartphones.
Capitalizing on a spike in mobile website traffic, Krispy Kreme created a responsive website and an app to alert consumers when the Hot Light at the local store comes on.
Your offices are in strip malls next to Chinese take-out restaurants. Investors are even less inclined to move money to you because the market is improving. And you’re taking on Wall Street with an un-Wall-Street-like budget. So what do you do? Embrace who you are. Edward Jones, the financial services firm with the audacity to make this case, encouraged investors to forgo the status quo.
L’Oréal Paris went to great lengths to optimize its website across all devices and create a personalized experience as unique to each of its visitors as their own beauty.
LadyLucks, a mobile-only U.K. casino, used four different marketing initiatives to drive traffic to its site and increase revenue.
Bravo’s ninth season of Top Chef added a cross-media integration to complement the on-air TV show, increase buzz, and engage viewers.
MilkPEP launched an integrated campaign that featured social media, promotions, QR codes, and in-store advertising to encourage consumers to make lattes at home.
Adult woman love their lattes. And lattes contain twice as much milk as coffee! To boost retail sales, we inspired shoppers to rethink their lattes and showed them an easy way to make them at home.
DirecTV used SMS messaging in Argentina to generate 7,000 qualified leads in one day.
In 2008, IBM recognized a unique opportunity to provide new leadership where leadership was urgently needed. Specifically, to educate the world of the fact that the technology existed today work better. Work SMARTER. As a result: the Smarter Planet strategy has expanded IBM's market potential by as much as 40 percent globally, or $2.3 billion dollars.
As IBM reached its Centennial, ensuring strong results was essential, so the task for communications was to Turn Mindshare into Market Share.
Piperlime.com is a new brand from Gap, Inc. that needed to introduce themselves to fashion-forward 20-somethings in order to drive significant growth in traffic and sales. The Let's Get Dressed campaign hit a real nerve by galvanizing young women to step away from lazy dressing and step up their personal style.
Starbucks, partnering with a popular check-in app and a third-party social mobile app, used cross-mobile integration to drive consumers to its stores in Eastern China.