L’Oréal Paris went to great lengths to optimize its website across all devices and create a personalized experience as unique to each of its visitors as their own beauty.
LadyLucks, a mobile-only U.K. casino, used four different marketing initiatives to drive traffic to its site and increase revenue.
To demonstrate the superior quality of photos from Samsung’s Galaxy Camera over pictures from simple Android phone cameras, a social media photo campaign highlighted consumer photos and a feeling of online stardom.
Google created an innovative app to help house hunters choose the neighborhood that best suited their tastes and lifestyles.
The Pepsi integrated “Live for Now” campaign was geared towards increasing market share among youth customers in Turkey.
Pepsi used a streamlined mobile site attached to ads to increase user engagement with the brand and its various social media sites.
Choice Hotels partnered with Major League Baseball to deliver a live game interactive app to drive brand awareness and consumer engagement.
Magnum Mini enticed busy consumers to make the time for small pleasures by creating a mobile app personality test that matched consumers with their ideal Magnum flavor.
To improve participation in its annual Dream Prize competition, Magnum launched a multi-format interactive campaign featuring the popular Turkish actor Kivanç Tatlituğ.
Magnum premium ice cream sponsored paid TV programs in Turkey, granting free access to fans’ favorite shows.
The convention-defying brand vitaminwater used mobile social media to “make boring brilliant” by responding to tweets about boredom with brilliant ideas.
For Sauza Sparkling Margaritas to interact with consumers and build a database of potential customers, an in-store tablet campaign called “Make it With a Lifeguard” was designed to appeal especially to women aged 25 to 40.
Norton partnered with the movie Man of Steel to drive mobile usage of its anti-virus products.
MasterCard’s MIYAMO gives people an identity based on their personal music choices.
Michelin needed a way to boost engagement on its mobile site, so it created a new, more adaptive site to address the problem.
To promote its Microsoft Dynamics product among business decision-makers, Microsoft created an app that generated nametags for users based on their skills and achievements, not job titles.
Miller Lite created a mobile ad that housed a shuffleboard game to raise awareness of its new Pilsner bottle.
AKQA worked with the Pacific Chamber Orchestra to create a new orchestra for Christmas based entirely on mobile phones.
The Broadway play MAMMA MIA! combined location-based mobile targeting with out-of-home advertising to drive ticket sales among New York City tourists.
MTG, a global leader in wear parts for earthmoving machinery, created an app to aid its sales force and enhance customer support.