Search Marketing Knowledge Center

How Marketers Tame the Data Beast

Champions of Growth Podcast April 17, 2024

Claravine's Chris Comstock joins host Matthew Schwartz to discuss how marketers bolster their data standards, why embracing failure is underrated in the battle to tame the data beast, and what the pending demise of third-party cookies means for brand advertisers and consumer engagement.

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Handicapping the ANA’s Marketing Capabilities Framework

Champions of Growth Podcast April 10, 2024

Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework.

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How B2B Marketers Learn to Stop Worrying and Love Ad Creative

Champions of Growth Podcast March 20, 2024

Ryan Kutscher, founder and CEO of ad agency Launch Party, joins host Matthew Schwartz to discuss how B2B marketers recalibrate their ad-creative strategy, why less is more when it comes to quality content, and the marketing benefits of listening to the Broken Record Podcast hosted by legendary music producer Rick Rubin.

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Marketers Need a Sharper Antenna for Programmatic Advertising

Champions of Growth Podcast March 6, 2024

Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of an ANA study on programmatic advertising. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers so they don’t get burned.

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How to Strengthen the Relationship Between Marketing and PR

Champions of Growth Podcast February 14, 2024

M&T Bank's Francesco Lagutaine and Peppercomm's Jacqueline Kolek join host Matthew Schwartz to discuss their long-standing relationship and why it’s increasingly important that client-side marketers view their PR agencies as partners and not vendors.

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Marketing Communications Amid the Rise of Generative AI

Champions of Growth Podcast January 31, 2024

Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations.

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How Brands Bolster Their DEI Efforts Amid Growing Turbulence

Champions of Growth Podcast January 17, 2024

Gilbert Dávila, cofounder of AIMM and President and CEO of Dávila Multicultural Insights, joined host Matthew Schwartz to discuss where the marketing industry’s diversity, equity, and inclusion (DEI) efforts go from here and how companies brace for what’s expected to be a turbulent year.

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A New Framework for Selling Creative Effectiveness

Champions of Growth Podcast January 10, 2024

WARC's Ann Marie Kerwin joins host Matthew Schwartz, to discuss a new study that provides a road map for brand managers who are eager to make a business case for the value of marketing and advertising and develop a valid framework for their entire organization.

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Bridging the (Expanding) CMO-CEO Divide

Champions of Growth Podcast December 13, 2023

Ed See and Robert Tas, partners at McKinsey, join host Matthew Schwartz to discuss the results of their recent survey and offer some salient and actionable advice for how chief marketers can foster a more productive relationship with their CEO.

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Seeing the “How” in Business Transformation

Champions of Growth Podcast November 22, 2023

Allen Adamson, former chairman, North America of branding agency Landor, joins host Matthew Schwartz to talk about why it’s incumbent upon brand managers to “zoom out” on their audiences to bolster consumer engagement and generate better returns.

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Can B2B Brands Shift to a Full-Funnel Marketing Strategy?

Champions of Growth Podcast November 15, 2023

Google's Doug Novack joins host Matthew Schwartz to discuss the ongoing debate throughout the B2B field about performance marketing versus brand advertising, the rapidly growing role of generative AI in both branding and lead generation efforts, and why it’s incumbent upon B2B companies to pivot to a full-funnel marketing strategy.

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Rebranding Effort Is a Marathon for New York Road Runners

Champions of Growth Podcast October 11, 2023

Erika Katz, head of brand marketing and studio at New York Road Runners (NYRR), joins host Matthew Schwartz to discuss the NYRR’s rebranding campaign getting the message out for the upcoming New York City Marathon and making sure the event’s marketing and advertising efforts resonate with a global audience.

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Can Movie Theaters Still Reel in Advertisers?

Champions of Growth Podcast September 27, 2023

Mike Rosen, chief revenue officer at National CineMedia (NCM), which sells ads for movie theaters, joins host Matthew Schwartz to talk about the company’s new advertising services, why brands tend to underestimate the value of running in-theater spots, and whether movie theaters may be in for some reinvention.

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How Marketers Foster Employee Relations

Champions of Growth Podcast September 13, 2023

Josh Ingram, founder and principal of MOST Wanted Co, joins host Matthew Schwartz to discuss why it’s crucial that employees feel that they can be themselves at work, how employers can tap into their workers’ side hustles, and the benefits of both mentoring and reverse-mentoring.

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Black Executive CMO Alliance (BECA) Plays a Crucial Role Spurring Diversity, Equity, and Inclusion

Champions of Growth Podcast August 30, 2023

BECA's Jerri DeVard joins host Matthew Schwartz to discuss the apparent backsliding within the marketing and ad industries when it comes to diversity, equity, and inclusion, the danger for companies that give diversity short shrift and how CMOs and marketers develop new business models to build a more equitable workplace.

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How Marketers Fortify Their "Castle"

Champions of Growth Podcast August 16, 2023

Sandeep Chennakeshu, COO of digital-imaging radar company Uhnder, joins host Matthew Schwartz for a wide-ranging discussion regarding how marketers can demonstrate their value and spike the top and bottom lines.

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Ad Council Rallies Around Mental Health

Champions of Growth Podcast August 2, 2023

It’s okay not to feel okay. It’s part of the overriding message of a $65 million, multi-year mental health initiative by the Ad Council. Heidi Arthur joins host Matthew Schwartz to talk about the campaign, working with brand partners to get the message out, and using the power of music to facilitate difficult conversations about mental health.

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Cutting Through the Fog of Marketing

Champions of Growth Podcast June 28, 2023

Jim Williams, CMO of Uptempo, which provides marketing software, joins host Matthew Schwartz to talk about the most effective ways for B2B marketers to update their operating models, align advertising strategy with execution, and communicate the benefits of marketing to an ever-growing number of stakeholders.

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The Real Work on DEI Is Just Beginning

Champions of Growth Podcast June 14, 2023

Mediabrands' Diedre Small-Landau and Sheryl Daija from BRIDGE join host Matthew Schwartz to talk about where DEI currently stands throughout the marketing industry, what role CMOs and marketers need to play in driving real change, and why the time for philosophizing about DEI is long past its expiration date.

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Brand Safety Is Job One for The Guardian

Champions of Growth Podcast May 31, 2023

Luis Romero, SVP of Advertising for North America at The Guardian U.S., joins host Matthew Schwartz, to talk about a recent deal which will enable advertisers an unfiltered and fully transparent view of users.

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