DPAA

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DPAA Case Study: Naturally Nora, Inc.

This DPAA (Digital Place-Based Advertising Association) case study highlights how Naturally Nora, a new brand of all-natural baking mixes, built brand awareness and generated product trial through the use of Adspace targeted mall advertising.

DPAA Case Study: Maker’s Mark

This DPAA (Digital Place-Based Advertising Association) case study highlights how Maker’s Mark utilized digital place-based advertising in order to connect with consumers and drive measurable engagement and results.

DPAA: Standard Advertising Units

The DPAA (Digital Place-based Advertising Association) provides standard advertising unit guidelines which are recommended for acceptance by all digital place-based networks.

DPAA: Audience Metrics Guidelines

The DPAA (Digital Place-based Advertising Association) provides guidelines outlining the basis for recommended audience measurement metrics for digital place-based networks.

DPAA Case Study: Intel

This DPAA (Digital Place-Based Advertising Association) case study highlights how Intel utilized digital place-based media as part of their “Sponsors of Tomorrow” campaign in order to effectively reach their target global opinion leader audience.

DPAA Case Study: Yahoo!

This DPAA (Digital Place-Based Advertising Association) case study highlights how Yahoo! utilized digital place-based video advertising in order to reinvigorate their brand and renew their emotional connection to their target audience.

DPAA Case Study: Dell

This DPAA (Digital Place-Based Advertising Association) case study highlights how Dell utilized digital place-based media as part of their “The Power to do More” campaign in order to effectively reach their target IT influencer audience.

DPAA Case Study: MGD64’s Digital Fitness Program

The DPAA (Digital Place-Based Advertising Association) highlights a digital fitness campaign for the MGD64 beer brand in this case study summary.

DPAA Case Study: Playtex Sport

The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based campaign for the Playtex Sport product in this case study summary.

DPAA Case Study: Rogaine

The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based fitness campaign for Rogaine in this case study summary.

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