DPAA Partner Content
DPAA Case Study: Maker’s Mark
This DPAA (Digital Place-Based Advertising Association) case study highlights how Maker’s Mark utilized digital place-based advertising in order to connect with consumers and drive measurable engagement and results.
DPAA: Standard Advertising Units
The DPAA (Digital Place-based Advertising Association) provides standard advertising unit guidelines which are recommended for acceptance by all digital place-based networks.
DPAA: Audience Metrics Guidelines
The DPAA (Digital Place-based Advertising Association) provides guidelines outlining the basis for recommended audience measurement metrics for digital place-based networks.
DPAA Case Study: Intel
This DPAA (Digital Place-Based Advertising Association) case study highlights how Intel utilized digital place-based media as part of their “Sponsors of Tomorrow” campaign in order to effectively reach their target global opinion leader audience.
DPAA Case Study: Yahoo!
This DPAA (Digital Place-Based Advertising Association) case study highlights how Yahoo! utilized digital place-based video advertising in order to reinvigorate their brand and renew their emotional connection to their target audience.
DPAA Case Study: Dell
This DPAA (Digital Place-Based Advertising Association) case study highlights how Dell utilized digital place-based media as part of their “The Power to do More” campaign in order to effectively reach their target IT influencer audience.
DPAA Case Study: MGD64’s Digital Fitness Program
The DPAA (Digital Place-Based Advertising Association) highlights a digital fitness campaign for the MGD64 beer brand in this case study summary.
DPAA Case Study: Playtex Sport
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based campaign for the Playtex Sport product in this case study summary.
DPAA Case Study: Rogaine
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based fitness campaign for Rogaine in this case study summary.
