In this guidebook, industry experts, Joanne Davis and Jane Twyon, break the complex agency audit process down into simple, easy- to-follow steps.
In the third edition of industry expert Dave Beals’ guidebook on agency compensation, he tackles some of the biggest issues on marketers’ minds today, including value-based, digital, and global agency compensation.
The fifth edition of this classic book contains information on all the top legal issues of the day, including social media, privacy, self-regulation, advertising to children, and environmentally friendly product claims.
The 15th edition of the ANA's Trends in Agency Compensation survey offers marketers insights, which cannot be found anywhere else, into agency compensation trends, including information on methods of compensation, the use of performance incentives, and the management of agency compensation.
This book from David Beals guides marketers through developing a formalized agency evaluation system.
An indisputable contract is the foundation for building stronger advertiser/agency relationships. This guide concisely outlines the key aspects of a strong contract.
This publication provides guidance on best practices in managing a media organization on a variety of levels, ranging from those that are in house, external, or a combination of both.