eBooks
Agency Audits: How to Achieve Success
In this guidebook, industry experts, Joanne Davis and Jane Twyon, break the complex agency audit process down into simple, easy- to-follow steps.
Agency Compensation: An ANA Guidebook, 3rd edition
In the third edition of industry expert Dave Beals’ guidebook on agency compensation, he tackles some of the biggest issues on marketers’ minds today, including value-based, digital, and global agency compensation.
Please Be Ad-Vised: An ANA Legal Reference Guide for the Advertising Executive
The fifth edition of this classic book contains information on all the top legal issues of the day, including social media, privacy, self-regulation, advertising to children, and environmentally friendly product claims.
Trends in Agency Compensation, 15th edition
The 15th edition of the ANA's Trends in Agency Compensation survey offers marketers insights, which cannot be found anywhere else, into agency compensation trends, including information on methods of compensation, the use of performance incentives, and the management of agency compensation.
Deconstructing Creative Strategy
This book provides marketers with a a "reverse engineering" methodology for approaching virtually any marketing challenge.
Evaluating Agency Performance
This book from David Beals guides marketers through developing a formalized agency evaluation system.
Guidelines for Advertiser/Agency Contracts
An indisputable contract is the foundation for building stronger advertiser/agency relationships. This guide concisely outlines the key aspects of a strong contract.
Inside Advertiser and Agency Relationships
Within this book marketers can find insights on the variety of actions clients and agencies can take to improve their relationships.
Managing Your Media Organization
This publication provides guidance on best practices in managing a media organization on a variety of levels, ranging from those that are in house, external, or a combination of both.
Measuring Brand Communications ROI
This evergreen book represents an early academic foray into determining financial accountability for marketing.
Optimizing Advertiser/Agency Relations
In this book, marketers can find best practices for optimizing a client/agency relationship and a broad range of possible improvement actions for both advertisers and agencies.
ROI for Marketing: Balancing Accountability with Long-Term Needs
This book by Robert S. Duboff looks at how marketers can become more accountable for their budgets and results.
