In this guidebook, industry experts, Joanne Davis and Jane Twyon, break the complex agency audit process down into simple, easy- to-follow steps.
In the third edition of industry expert Dave Beals’ guidebook on agency compensation, he tackles some of the biggest issues on marketers’ minds today, including value-based, digital, and global agency compensation.
The fifth edition of this classic book contains information on all the top legal issues of the day, including social media, privacy, self-regulation, advertising to children, and environmentally friendly product claims.
This book from David Beals guides marketers through developing a formalized agency evaluation system.
An indisputable contract is the foundation for building stronger advertiser/agency relationships. This guide concisely outlines the key aspects of a strong contract.
This publication provides guidance on best practices in managing a media organization on a variety of levels, ranging from those that are in house, external, or a combination of both.