Google Partner Content
To inform marketers’ engagement strategy, Advertising Age and Google conducted two surveys in parallel. Six core insights from these surveys will help evaluate, modify, and actively manage an online engagement strategy.
For today's consumers, the journey to weight loss typically begins with a search query. To better understand the impact of digital marketing, Google conducted a study with research firm The Modellers.
As part of The Engagement Project, Google's Creative Platforms Evangelist, Pete Crofut, talks about how new tools and platforms can address these challenges, helping you create “intelligent” ads — ones that are engaging and meaningful in the moments that matter.
Gen C are avid consumers, enthusiastic early adopters and passionate brand advocates, and when brands figure out the right way to engage them, they can become the biggest spenders, the most vocal supporters and the most influential opinion formers. In short, they could become your best customers.
In this report Google provides quarterly stats, trends, and insights on video from YouTube, including the types of content consumers engage with and how to influence consumer behavior with YouTube advertising.
In this study, Google looks at the competitive search landscape for top U.S. retailers for 2013, including Macy’s, Kohl’s, Walmart, Sears, Target, Kmart, Bloomingdale's, Saks, Nordstrom, JCPenney, Dillard's, Bed Bath & Beyond, and Costco.
The healthcare landscape has rapidly changed with the implementation of the Affordable Care Act. This shift is full of challenges, but they can be addressed by focusing on consumer outreach and building a brand that consumers look at in a new way.
Google partnered with Ipsos to discover how wealthy shoppers around the world research and buy luxury goods. Looking across three different markets in nine countries, they found that these wealthy consumers are among the most digital-savvy.
In this research report, Google explores how U.S. Hispanics use digital to connect to the U.S. government and how government agencies can ensure visibility and relevancy across devices.
Beauty shoppers sort through an overload of products to find those that help them look and feel their best. How do they choose what and where to buy? Millward Brown Digital and Google found that shoppers are constantly researching, and many start their journey undecided on what brand they’re going to buy.
Google and CEB’s Marketing Leadership Council surveyed 3,000 purchasers of 36 B-to-B brands across multiple industries to uncover the reality beyond the basic assumptions that drive B-to-B marketing. This white paper includes case studies from John Deere, Cisco, Grainger, and Xerox.
Before meeting with sales reps, decision makers conduct online searches to become better-informed, more powerful buyers. Learn exactly which digital channels they’re using, what kind of information they’re looking for, and how to meet these valuable buyers at every point along their journey.
Throughout 2011 and 2012, Google worked with CEB’s Marketing Leadership Council to survey 1,500 business leaders who have recently been involved in major purchases for 22 large B-to-B organizations. The results suggest that a new paradigm in business-to-business marketing has taken hold.
It was a great year for digital advertising. This infographic from Google looks at the big shifts that redefined the industry in 2013.
Sargi Mann, VP director of search marketing at Carat, explains how search can provide unparalleled global scale, rich insights into potential customers, and a real-time look at what matters most to them.
Sridhar Ramaswamy, SVP of ads and commerce at Google, explains how combining classic retail truths with digital savvy can help retailers do what matters most: serve their customers better.
With over a third of customers at major U.S. banks now regularly using mobile banking, it is imperative that marketers realize the full value of this fast-evolving channel. Google asked experts from Citi, JP Morgan Chase, H&R Block and CareOne to share their insights about best practices.
It’s important to understand the impact of the mobile ads that appear above and below search results. Google’s latest study looks at how many unique site visits are driven by search ads.
This study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, seeks to uncover the role and opportunities for mobile in the shopping experience.
Kim Larson, a brand building expert at Google’s BrandLab, works with more than 100 global brands each year. They share their fears, failures, goals and successes. As part of the Engagement Project, she shares how letting go can lead to new, more rewarding relationships in this article.