Anne Finucane, global chief strategy & marketing officer for Bank of America, shares her thoughts on how to restore consumer trust.
Unprecedented collaboration within the marketing-media industry is intended to apply consumer-friendly standards to online behavioral advertising across the Internet. But will it be enough?
Learn how a formal program for providing your agency partners with positive feedback and constructive criticism will lead to a healthier and more productive relationship.
Bob Liodice, president and CEO of ANA, reflects on past and future marketing trends, as the ANA enters into its 100th anniversary as a trade association.
The Masters of Marketing share their secrets for forging a new post-recession path, driving growth, and delivering results in an extremely challenging marketplace.
Media chief Laura Klauberg describes Unilever as "hungry to win," and says the company "wants to lead, not follow," in the digital space.
Find out how a Wisconsin insurer and its multicultural agency are applying "reverse transculturation" to extend the reach of the company's family-focused advertising.
With the economy in a tailspin, marketing accountability is enjoying a resurgence, according to research from the ANA. Find out more.
Western Union CMO Gail Galuppo discusses the company's campaign targeting the 200 million people living outside their country of origin.
With Coca-Cola and Procter & Gamble leading the way, find out how the marketing community is beginning to embrace value-based compensation for agencies.
Donald E. Sexton, PhD, a professor of marketing at Columbia University and president of The Arrow Group, Ltd., discusses one key way to link marketing activity to financial performance.
Five rules anyone involved in b-to-b marketing should know, says Howard Sherman the president of Doremus.
This segment relates important announcements, including the ANA's B-to-B Marketing in the New World Conference, a committee name change, traditional and digital media survey results and more.
In this article Bob Lachky reflects upon his two decades at Anheuser-Busch.
ANA President and CEO Bob Liodice looks on the bright side and describes the significant positive strides within the industry despite the economic downturn.
This article explains the importance of a well structured contract and provides guidelines on how advertisers and agencies can collaborate to write one.
In this article Richard Benyon of Decideware advocates for an honest and methodical client-agency evaluation.
This segment relates important announcements, reviews recent major happenings at the ANA, and provides the calendar for upcoming conferences, regional meetings, and committee meetings.
ANA President and CEO Bob Liodice on carefully managing precious resources.
This article provides advertisers with a checklist to help assess the overall production process.