Magazines
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Media Maven
Media chief Laura Klauberg describes Unilever as "hungry to win," and says the company "wants to lead, not follow," in the digital space.
Multiculturally Speaking: Focus on the Family
Find out how a Wisconsin insurer and its multicultural agency are applying "reverse transculturation" to extend the reach of the company's family-focused advertising.
On the Upswing
With the economy in a tailspin, marketing accountability is enjoying a resurgence, according to research from the ANA. Find out more.
One on One: Just Say Yes
Western Union CMO Gail Galuppo discusses the company's campaign targeting the 200 million people living outside their country of origin.
Pay for Performance
With Coca-Cola and Procter & Gamble leading the way, find out how the marketing community is beginning to embrace value-based compensation for agencies.
Achieving Marketing Nirvana
Donald E. Sexton, PhD, a professor of marketing at Columbia University and president of The Arrow Group, Ltd., discusses one key way to link marketing activity to financial performance.
Managing the Meltdown
Five rules anyone involved in b-to-b marketing should know, says Howard Sherman the president of Doremus.
Around the ANA - June 2009
This segment relates important announcements, including the ANA's B-to-B Marketing in the New World Conference, a committee name change, traditional and digital media survey results and more.
Final Say: Lager Lessons
In this article Bob Lachky reflects upon his two decades at Anheuser-Busch.
From the Top: Half Full or Half Empty?
ANA President and CEO Bob Liodice looks on the bright side and describes the significant positive strides within the industry despite the economic downturn.
Ask the ANA: Advertiser/Agency Contracts
This article explains the importance of a well structured contract and provides guidelines on how advertisers and agencies can collaborate to write one.
Thought Leadership: Can you Handle the Truth?
In this article Richard Benyon of Decideware advocates for an honest and methodical client-agency evaluation.
Around the ANA: Collective Effort
This segment relates important announcements, reviews recent major happenings at the ANA, and provides the calendar for upcoming conferences, regional meetings, and committee meetings.
From the Top: Turning the Corner?
ANA President and CEO Bob Liodice on carefully managing precious resources.
Ask the ANA: Production Guidelines for TV
This article provides advertisers with a checklist to help assess the overall production process.
Final Say: Customers to Community
In this article Anne Lewnes,SVP, Corporate Marketing, Adobe Systems Incorporated talks about the different ways Adobe has engaged their customers.
From the Top: Top 10 Trends
ANA President and CEO Bob Liodice and the ANA have identified top 10 trends for marketers to lookout for in 2009.
Media Conference & Tradeshow: Getting the Best From Your Agency
In this article Nancy Hill, president-CEO of the 4A's discussed ways to get the most out of an agency relationship.
Media Trends: Two Thumbs Up
This article explores how advertiser including Lexus and Sprint are using cinema advertising to send their brand messages to consumers.
Redefined Roles
This article discusses the results of Marketing and Media Ecosystem 2010 which is a joint effort between the ANA, the IAB (Interactive Advertising Bureau), and the 4A's, as it relates to the role and range of services agencies are expected to provide.
