Brands are using mobile marketing to reach the right customers, in the right place, at the right time. A variety of mobile tactics are being used including behavioral, location-based, demographic, and contextual targeting.
Marketing is a marathon, not a sprint, but maximizing brand value and equity demands a strong finish as the year winds down. Discover strategies marketers are embracing to make sure they finish strong in 2012.
New research explores how technology is impacting family time. The study shows how brands can help moms make the most of the time they spend with their families.
Privacy is one of the most complicated and convoluted issues facing the marketing industry. When the question is how to control online data tracking, Bob Liodice, president and CEO of the ANA, says self-regulation is the answer.
For all the hard work generated by scores of skilled people and many millions of dollars, marketing efforts often end up being flat, detached, and forgettable. Discover six pieces of advice for marketers on how to produce better work.
Evolving technologies and emerging markets have advanced both consumer-facing campaign opportunities and the infrastructure needed to effectively communicate, customize, and react to conditions in markets throughout the world. Learn about best practices for implementing operational standards in a rapidly changing environment.
Discover seven hot spots to meet moms, who represent a $2.4 trillion market in the United States. These locations include social networks, mobile devices, and direct sales parties.
As many marketers can attest, online media has not yet reached its full potential as a branding tool, since the metrics used are often inconsistent and confusing. The ANA is teaming up with industry partners to rethink measurement in the digital age.
ANA’s first global agency compensation study reveals that fees now dominate. The study uncovered new insights into how marketers structure and manage compensation with their agency partners.
Liberty Mutual’s Paul Alexander reflects on the boundless possibility of doing “the right thing.” Through the success of its critically acclaimed initiative, “The Responsibility Project,” the company is engaging millions by sharing inspirational stories from ordinary folks who pay good deeds forward.
Company associates who live and breathe your brand can have a dramatic impact on the bottom line. Learn how 3M and Southwest Airlines engage employees to strengthen business.
Johnson & Johnson CPO Hans Melotte discussed the evolution and significance of procurement. Constructive collaboration between procurement, marketing, and agencies serves as a catalyst for meeting business goals, breaking through budget barriers, and creating new opportunities.
Connecting to core values can mean big business. Find out how BabyCenter, Whirlpool, Procter & Gamble, and other brands are engaging with moms.
Local advertising on a national level is making a difference for big brands. It's predicted to pass the $100 billion mark in 2013, up from $91 billion in 2011.
The best way to win an audience is to communicate at the local level. There is a level of trust for the local broadcast stations that can’t be replicated nationally.
As TV continues to change and grow, the interactivity is becoming increasingly more important. It's time to reinvent the television station as the entry point for local media consumers.
As viewers “opt in” to a broadcaster’s local media community, marketers can tap in to a number of advertising opportunities to reach active, engaged, and opinionated consumers.
Toyota marketing chief Bill Fay takes us under the hood of the automaker’s new campaigns. Fueled by an unprecedented marketing blitz, the auto giant is been rolling out 19 new and updated vehicles in 2012 — the most aggressive new product launch cycle in company history.
Discover how leading marketers are building brands in the age of social media. Examples include ampm, American Licorice, TurboTax, and Zappos.
Finding the right agency can be complex and time-consuming, as a whole ballroom of potential candidates must be narrowed down to find just the right partner for the job. New guidelines for agency search make the process more effective and efficient.