The last decade has seen an increase in the number and complexity of media channels, and many marketers now find that they are working with a larger group of agencies. It is vital that all agency types collaborate in order to get the best strategic thinking across all channels.
How can a brand keep its identity across devices and stay connected with customers who are jumping from screen to screen? Get expert advice on marketing to consumers across screens.
Brands can work to optimize growth by focusing on what really matters — the people. Bob Liodice, president and CEO at ANA, says the industry will spend the next few years figuring it all out, along with improving measurement capability and unlocking the hidden secrets for successful integrated marketing.
Marketers are turning to whole-brain thinking for better branding. Cultivating a work environment where both critical and creative thought count not only in silos but in collaboration is also a function of leadership and good management in companies.
These companies embraced new approaches in customer satisfaction, and the effects on their brands are striking. Learn how Sprint, Oracle, and Eli Lilly created better experiences to win loyal customers.
Johnson & Johnson marketer Michael Sneed champions deep and wide connections. He’s become a bold industry champion, leading the cause, and rallying colleagues to embrace diversity.
Television has always been a social medium — and even in the era of Facebook and Twitter, TV is still the best at bringing communities together. While online is where people go to find, TV is where people experience.
Today, a growing number of Americans watch TV accompanied by a smartphone, laptop, or tablet. Networks and advertisers have figured out ways to leverage this trend to their benefit, by creating online and mobile experiences that augment both programming and advertising.
In a new media world that straddles reality and virtuality, mass media content that is accessible to many and used in social exchanges both online and off provides the Cultural Currency needed to attract, maintain, and grow our relationships with others.
Stevie Benjamin, director of media at MillerCoors, discussed exciting new media platforms, multicultural marketing, and the changing role of media at MillerCoors.
Learn how LendingTree's CMO turned around the brand powerhouse and created a world-class performance marketing machine by way of digital marketing.
Learn how a data management plan (DMP) roadmap can help marketers leverage resources to make business decisions that generate lasting results. This new solution stands to fundamentally reshape the way marketers collect, process, and deploy information for tangible customer engagement.
The “New Four Ps” (process, people, platforms, and partners) will bring brands into the next generation of marketing success. With these as a framework, an actionable strategy becomes more straightforward.
Jaime A. Vasquez, executive vice president and CMO at WellBiz Brands Inc., discussed accountability concerns, social media measurement, and the challenge of integrated marketing.
Discover tips for connecting with shoppers including marketing from the opposite end of the funnel, creating reward systems for consumers, and leveraging the right media.
Despite its less than sterling reputation, the ad industry has had a big impact in the area of social responsibility. Bob Liodice, president and CEO at ANA, called on the newest generation of young social and mobile media mavens to bring their creativity and innovation to he profession.
Introducing your brand to new markets is a complex endeavor — and not always a wise one. Here are the core essentials for going global in the digital age.
Keeping an open mind to new ideas is crucial to driving brand success. Two top brand marketers provided their views on creativity and how they make sure it doesn’t get buried under a mountain of data.
For CMO Marty Homlish, marketing is the driver that keeps Hewlett-Packard on top. He also provides eight marketing pearls of wisdom.
While marketers continue to rely on traditional focus groups for qualitative research, new alternatives are bursting onto the scene. These included ethnographic deep-dives, pilot programs, and mobile apps.