It takes more than a great campaign to foster a true client-agency partnership. Three leading marketers shared their definitions of a true agency partner and explained how to optimize an agency relationship.
To no one’s surprise, the industry is facing serious headwinds. Bob Liodice, president and CEO at ANA, discussed how the economy, the government, and the advertising industry itself are posting challenges for marketers.
It’s a brave new world for brand design. Learn how Jet Blue, Method, and BMW have used design to create strong brand identities.
Alan Marks, eBay’s senior vice president of global communications, chatted with Su Mathews, senior partner at Lippincott, about how the two developed eBay's new positioning and look.
In today’s new media world, it’s impossible to simply message your way to strong improvement. Are CMOs primed to champion their brands?
The ANA recently recognized the 2012 class of “Rising Marketing Stars” — four young professionals who embody the next generation of top marketers due to their valuable contributions to their marketing organizations.
Research shows that radio listenership is higher now than it was in 1970. Digital enables radio to seamlessly extend its reach by delivering the content listeners want to whatever device they’re using.
Bob Liodice, president and CEO of the ANA, offered key insights from industry leaders at this year’s Masters of Marketing Conference. Each speaker was asked for one pearl of wisdom that audience members should remember once they got back to the office.
Advertisers have always found creative ways to generate a sense of value around their goods and services, but thanks to the explosion of digital video games, companies are delivering benefits on a whole new level. Learn how a number of brands are generating buzz with digital games.
A number of prominent brands were honored at the 12th Annual ANA Multicultural Excellence Awards. Learn how Heineken, XOOM, and Ford successfully connected with multicultural audiences.
Incentive activity is happening in the U.S. Are you aware? Only two percent of respondents to an ANA survey felt that agencies that took rebate/incentive dollars could be “objective with their media allocation recommendations."
Expanding your brand’s footprint doesn’t mean walking away from it. Learn how Allstate, Clear Channel, and Ben & Jerry's evolved while staying true to the brand.
Motivating the newest employee cohort to get things done means understanding what millennials want. Frequent communication about everything is a cornerstone of the millennial culture.
The CMO Club surveyed 170 chief marketing officers in August 2012 on their digital video plans and the impact on 2013 TV upfronts and broadcast media investments. Learn how CMOs are shifting their investments and directing their agencies.
All media exist alongside and in the context of the others. The sooner a consumer-centric media model prevails over the current and historic media-centric one, the sooner brand marketers can take full advantage of the “anytime, anywhere” reality of today’s media ecosystem.
Digital place-based media (DPb) is among the fastest growing media sectors today. For the first half of 2012, DPb media grew by 11.8 percent — more than six times the rate of total measured ad spending.
Learn about how social, mobile, and digital place-based advertising are converging — and what it means for marketers. Jack in the Box provides an example of successful digital convergence.
ANA Magazine caught up with Kim Brink to learn more about NASCAR’s growth plan. Brink laid out the key elements of the brand’s ambitious five-year industry action plan to reach a whole new generation of fans.
Regardless of who wins the presidential election, the ad industry faces several critical areas of vulnerability. In response to ad tax threats, the ANA and other industry groups helped develop the Global Insights report, which demonstrates that advertising is a major driver of job creation in the U.S.
Cultivating a corporate culture of innovation requires the freedom to fail. These days, playing it safe is just too risky. Learn how Columbia Records, Kraft Foods, and MillerCoors are leading the way.