Magazines

ANA Survey Results: In with the New

An ANA survey reveals that companies are spending more on newer media platforms to reach multicultural consumers. The survey found that, since 2007, the newer multicultural media platform showing the greatest increase in usage is social networks, which rose 43 points, from 16 percent to 59 percent.

Final Say: What's Your Action Brand?

Marketers must find ways to combine purpose with action to make their brands more meaningful. By turning brand values into brand action, you build not just a brand, but an “action brand.”

From the Top: Far from Dead

Television has risen from the ashes to become a hot advertising medium once again. Bob Liodice, president and CEO of the ANA, discussed interactive television, which has the potential to create an entirely new caliber of television advertising.

Interview with Susan Whiting, Vice Chair and Chief Diversity Officer, Nielsen

Nielsen’s vice chair addresses pressing questions from ANA TV & Video Committee members. Topics include rating systems, cross-media/multiplatform research analysis, and econometric tools.

Measuring Brand Value

Could a standardized metric prove that strong brands build shareholder equity? The ANA believes so, and its goal is to develop a uniform metric that provides a clear picture of what marketing efforts contribute to a company's bottom line.

Reach a Wider Audience

These five best practices for digital media use in public relations help brands extend their reach and manage their reputations. It's more important than ever for marketers to master the digital space in a world where Twitter, email, and Facebook are key communication platforms.

Singular Focus

Jill Beraud places consumers at the center of PepsiCo’s marketing innovations. Get Beraud's top best practices and find out how the brand uses cause marketing and social media.

Feedback Welcomed

Thanks to the rise of social media, more companies are adding customer product reviews to their websites. Is it a risky proposition?

Measure Your Leverage

Use this three-step method to boost your marketing spend while keeping the CFO in line with your objectives.

Pushing the Envelope

CMO Mark Addicks leads General Mills' lineup of culinary superheroes like Betty Crocker and Jolly Green Giant into the digital age of social networking.

Say No to Do Not Track

Industry-driven, self-imposed codes of conduct, not government oversight, are key to regulating online advertising.

Structured Approach

Today's brand managers face a fragmented media landscape where they must be project managers and marketers.

The Ripple Effect

A comprehensive new report commissioned by the ANA reveals the impact the advertising industry has on the wider economy.

Final Say: The Integration Imperative

With more tools than ever at their disposal, marketers need to integrate across all channels.

From The Top: Getting It Right

At the 2010 Masters of Marketing Conference, the clear message was to get brand management right.

Simply the Best: The 10th Annual ANA Multicutural Excellence Awards

The ANA Multicultural Excellence Awards were created to recognize leading marketers and their agencies for their outstanding multicultural advertising campaigns. The winners, honored at the recent ANA Multicultural Marketing & Diversity Conference in Miami, Fla., were named in eight categories: Asian; African American; Hispanic; General Market; Digital Media; Radio, Print (new this year); and Significant Results. Learn more about some of the winners.