Marketing Toolkits
Agency Selection Toolkit
R3:JLB’s Brian Goodall has created a sample RFI questionnaire, finalist agency challenge, and evaluation scorecard for this ANA toolkit, which supplements his Insight Brief, Selecting a New Agency.
Agency Search Toolkit
R3:JLB’s Brian Goodall has provided a sample scope of work and a sample agency search criteria for this ANA toolkit, which supplements his Insight Brief, Organizing for an Agency Search.
Legal Toolkit
This ANA marketing toolkit contains interactive contracts, forms, and checklists from Douglas J. Wood's newly updated book, Please Be-Advised: An ANA Legal Reference Guide for the Advertising Executive that readers can use and personalize immediately.
Agency Audits Toolkit
In their new guidebook, Agency Audits: How to Achieve Success, industry experts, Joanne Davis and Jane Twyon, break the complex agency audit process down into simple, easy to follow steps. Supplemental tools and resources are also included.
Maximizing Media Agency Value Toolkit
Industry expert, Steve Fajen, president, Steve Fajen Consulting Inc., shares an eight-step process for maximizing media agency value in this ANA Insight Brief.
