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Online radio is making big gains in audience share, with Pandora leading the way, according to the latest figures from Edison Research and Triton Digital.
This article provides some general marketing insights to help you to understand how to better connect to the Baby Boomer generation.
A study last fall by Essence magazine and Added Value demonstrates that African-American women think marketers are misrepresenting them.
It’s no secret Twitter users post more often when there’s major news, but researchers at MIT’s Senseable City Lab have discovered another interesting dynamic. Tweets tend to become shorter during big events.
To give themselves a more holistic view of the ecosystem and their target audiences, marketers and media buyers should employ a more multi-dimensional strategy when it comes to buying traffic.
Agency trading desks anticipate that mobile will account for 16 percent of their digital ad budgets in 2014, up from 7 percent in 2013.
Saturation in mature markets will see smartphone growth slow significantly this year and hit single digits by 2017.
Shopping cart abandonment emails are among the most powerful messages a marketer can send, but they could be even more powerful.
Coupon use is down, but still strong. And the growth area is non-food.
The way to reach women in the digital age is through their phones. More specifically, it’s through the games on their phones.
Just over half of the U.S. newspaper audience still reads their local newspaper in print only — with no overlapping digital consumption.
In recent years, industry stakeholders for the magazine and radio fields have separately initiated investigations of the under-measurement problem for their respective media.
While it’s incontestable that Big Data can provide tremendous utility for most anyone who markets, sells, or produces anything, we need to be careful not to pretend that this glut of personal information gets us closer to our customers.
Overall 80 percent of U.S. Hispanic adults use social media, compared to 72 percent for the country overall, according to figures from the Pew Research Center’s Internet Project.
Liberty Mutual Insurance created an Olympics-themed TV spot on-the-fly based on a breaking news event.
Email marketers spend so much time on where their emails are positioned in the inbox that they ignore the more important positioning: in the consumer's mind.
Twitter has become a linchpin of brands’ social media marketing efforts, but while the microblogging service can generate large crowds around brands and celebrities, it doesn’t necessarily spark conversation among them.
Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads.
What is the right size in regard to geotargeting? What types of data should we capture? These are just some of the questions you should ask before engaging in location-based mobile advertising.
The most common unit of measurement in digital advertising is the impression, and it’s the most common way that digital advertising is bought and sold today. It’s so commonplace that most people take for granted that they know what it means.