Knowledge Partner Content
This white paper from Balihoo argues that the most efficient way for a national brand to generate demand at the local level is to implement a local marketing automation platform that integrates technology with services to drive enterprise-level marketing strategy and implementation throughout an affiliate network.
Facebook is spending $2 billion a year on capital infrastructure, virtually eliminating the possibility of a competitive threat.
In this advertising alert, Davis & Gilbert LLP discusses the implications of a recent decision which overturned federal criminal charges against the host of an online poker gaming site.
In this research brief, Yahoo! provides insights to brands on how to connect with and help moms via technology.
This research report from Yahoo! provides insights to marketers on how consumers engage with online automotive content in the three months prior to purchase.
In this piece Yahoo! provides key research implications to marketers to help them to better reach consumers during the busy holiday shopping season.
According to Pivotal Research Group, some media owners not involved with the 2012 London Olympics are blaming a portion of potential operating shortfalls on competition from the Olympics.
Pivotal Research Group is revising its optimistic projections from the beginning of the summer of 2012 regarding ad spending growth and is now predicting only a 1.4% increase.
In this Forbes article Active International discusses the opportunities for utilizing corporate trade to combat the pain of having too much empty retail real estate.
Westin Hotels saw a huge boost in search activity, brand perception and site visits resulting from its purchase of a complete Yahoo! mail login takeover ad.
This article from Pivotal Research Group hypothesizes as to what direction Yahoo! may take under the direction of its new board and CEO.
In this piece, Active International outlines four things that every marketer should know about corporate trade.
Unanimous Supreme Court Invalidates FCC’s “Fleeting Expletives” Indecency Decisions and Denies Review of Invalidated Super Bowl Fine
This advertising alert from Davis Wright Tremaine LLP discusses a recent U.S. Supreme Court ruling that Federal Communications Commission (FCC) decisions targeting “fleeting” broadcasts of allegedly indecent material are unconstitutional.
This advertising alert from Davis Wright Tremaine LLP discusses the recent decision of the U.S. Court of Appeals for the Ninth Circuit to strike down the Communications Act provisions banning political and issue advertising on noncommercial broadcasting stations.
Real-time bidding (RTB) is an issue affecting all of online advertising, but its impact on Facebook is especially critical at this point in time, according to the Pivotal Research Group.
This article from Merkle shares 10 tips for creating marketing messages that will resonate with today’s time-pressed consumer.
In this report, Pivotal Research Group remains skeptical about the long-term competition that video streaming services, such as Netflix, and other consumer electronic devices may offer TV.
This advertising alert from Davis & Gilbert LLP discusses the recent settlement of a lawsuit brought by the New Jersey Attorney General against a children’s mobile app developer alleging violations of the Children’s Online Privacy Protection Act (COPPA).
This report from Pivotal Research Group looks at the potential impact of current discussions taking place in Washington on the Cable Act of 1992.
This advertising alert from Davis & Gilbert LLP discusses a recent Federal Trade Commission (FTC) study of marketers’ use of the phrase “up to” in claims surrounding their products or services, and the potential new substantiation requirements that may now be necessary as a result.