Knowledge Partner Content
This presentation breaks down the results of a pilot program launched by the Coalition for Innovative Media Measurement (CIMM) and the Media Behavior Institute (MBI), which looked at how life context data could improve cross-platform measurement.
Clients and agencies need to get to know each other in order to produce the best possible work, according to this article from Warc.
According to the Coalition for Innovative Media Measurement (CIMM), increases in mobile usage are heightening interest in improving cross-platform measurement practices.
This white paper from Kodak looks at how marketers can integrate digital technologies into their marketing campaigns in order to help improve their ROI.
The four C’s marketers need to remember when writing an agency brief are concise, clarity, consistency, and creativity.
This white paper from the Coalition for Innovative Media Measurement (CIMM) provides an overview of the set-top box data landscape.
In this recent study, Google partnered with the Mobile Marketing Association in order to discover how advertisers are integrating mobile into their marketing strategies, how smartphones are shaping consumer behavior, and how mobile usage differs by country.
Augmented reality, or “the practice of overlaying computer-generated and/or 3D virtual representations on top of real world visual backdrops glimpsed on electronic screens,” has the potential to add an exciting new facet to experiential marketing, according to this report from Warc.
Seventy-seven companies spent more than $15 million on sponsorships in 2010, according to IEG.
According a 2009 WFA survey, nearly 60% of marketers plan to change how they compensate their PR agency in the near future.
Although category exclusivity remains a top perk for companies interested in major sponsorships, many sponsors can no longer afford the cost of it, according to IEG.
The goal of Wyndham’s PGA Tour sponsorship is to promote the company’s wide range of vacation offerings, according to IEG.
This 2009 Decideware white paper explores the entire 360-degree feedback process as part of a robust evaluation program and outlines key steps for implementing such a program in order to improve client-side marketing effectiveness.
This article from USPS’ Deliver Magazine looks at creative examples of direct mail and explores how multi-sensory branding can enhance direct marketing campaigns.
Decideware examines the components of applying a centralized Scope of Service/Scope of Work process and the ways in which this process can help the involved parties make informed decisions to impact both efficiency and effectiveness in the client/agency relationship and drive ROI.
GE has extended its sponsorship of the International Olympic Committee’s TOP program through 2020.
In 2009, when the rest of the industry began to cut back on sponsorships, Mercedes-Benz chose to reinvest in them, according to IEG.
SAP’s approach to sponsorship has evolved from a focus on hospitality and awareness-building to creating integrated platforms that highlight their technological expertise, according to IEG.
This Macy’s case study from Yahoo! highlights how the retailer engaged with Yahoo! audiences through a targeted and interactive pullover ad featuring a digital version of their holiday sale circular.
Moms are 18% more likely than the general population to have a smartphone, according to this new study from BabyCenter.