Public Video
popchips: Building a Social Brand One Snacker at a Time
Brian Pope, Senior Vice President of Marketing, popchips, explained how popchips leveraged grassroots marketing, social media, and word of mouth from a growing group of passionate evangelists to create a new category of popped snacks.
Unilever Talks Sustainable Living
Keith Weed, Chief Marketing & Communication Officer, Unilever, explained how Unilever created an engine for consumer-led growth that is economically, environmentally, and socially sustainable.
LUTA: A Brand with a Genuine Social Mission
Luke Dowdney MBE, Chief Executive Officer & Founder, LUTA, spoke about his vision for the brand and what the future holds for Fight for Peace.
McDonald's: An Inspirational Brand
Neil Golden, Senior Vice President & Chief Marketing Officer, McDonald's USA, LLC, discussed how a brand must evolve and share its story in a way that inspires people to listen.
Procter & Gamble: Delivering Value to Its Customers
Marc S. Pritchard, Global Marketing & Brand Building Officer, Procter & Gamble (P&G), discussed how P&G is winning brand elections.
Sharpie's Brand Journey
Ted W. Woehrle, Senior Vice President & Chief Marketing Officer, Newell Rubbermaid Inc. and John Kenny, Executive Vice President, Head of Planning, Draftfcb Chicago, discussed their partnership and Sharpie's brand journey.
Onsite Insight: Mike Kelly - Working with Your Fanbase
Michael Kelly, Consumer Communications Manager of American Licorice at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and your fanbase.
Onsite Insight: Pete Blackshaw - Nestlés Social Media Engagement & Feedback
Pete Blackshaw, Global Head of Digital and Social Media at Nestlé, SA at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and Nestlés social media engagement and feedback.
Onsite Insight: Sally Lee - Traditional Print & The Digital/Social Realm
Ellen Stone, Editorial Director of Ladies' Home Journal and SVP at Meredith Corporation, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how to combine traditional media and the social media realm.
Onsite Insight: Ellen Stone - Bravo's Authentic Social Media
Ellen Stone, Senior Vice President, Marketing at Bravo, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how important it is to be completely authentic using social media.
Onsite Insight: Gretchen Christine Rossi - Connecting with Fans / Focus Groups & Social Media
Ellen Stone, of The Real Housewives of Orange County, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how to use social media to connect with fans, and using them for focus groups.
Onsite Insight: Mike Kelly - Interacting with Consumers & Fans
Michael Kelly, Consumer Communications Manager of American Licorice at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and interacting with consumers and fans.
Onsite Insight: Pete Blackshaw - Product Engagement & Nestlé's Social Media
Pete Blackshaw, Global Head of Digital and Social Media at Nestlé, SA at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about product engagement & Nestlé's social media.
Onsite Insight: Sally Lee - Milestones of Publishing / Marketing Insights
Ellen Stone, Editorial Director of Ladies' Home Journal and SVP at Meredith Corporation, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, outlining the milestones of traditional publishing, and using those marketing insights to apply to the social media realm.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
AD-ID — Join the Revolution
Gary Lee, President, Ad Money, Consultant, Ad-ID, discusses the barcode that is revolutionizing the advertising world.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
Insights from Advertisers Who Have Embraced Media Audits
This panel discussion provided insights from three advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
State Tax Incentives for Commercial Production: Found Money for Advertisers
Mike G. Rose, chairman and CEO, Ease Commercial Services, John Lick, executive producer, broadcast, Target, Valerie Light, sourcing process leader, broadcast production manager for television and radio, Verizon Communications, and Shelley Landgraf, owner/founder, The Landgraf Consulting Group, outlined principles and process for marketers interested in taking advantage of the potential tax savings offered by states trying to lure the production of commercials to their area of the country.
2012 ANA Advertising and Financial Management Conference Economic Keynote: Growth in a Volatile World
John Swadener, director, marketing transformation practice, PricewaterhouseCoopers, LLP, and Larry Cristini, associate director, corporate advisory services, Eurasia group, PricewaterhouseCoopers, LLP, discussed where the global economic growth will come from over the next few years.
