Scott Hess, SVP of human intelligence, Spark Communications, provided an overview of Millennials, the largest living generation and the most coveted consumer group since the Baby Boom.
Brad Feinberg, media group manager at MillerCoors LLC, discussed how the brand has leveraged sports to engage and entertain consumers, especially Hispanic consumers
Joseph Jaffe, founder and partner of Evol8tion, LLC, discussed how brands can benefit from technology-based innovation and partnering with startups.
Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.
Jon Suarez-Davis, vice president, global digital strategy and North America media at Kellogg Co., discussed the core capabilities Kellogg identifies as essential to sustain a competitive media advantage in the digital age.
In this video, Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.
Bob Liodice, president and chief executive officer ofANA, discussed what actions need to be taken by advertisers, agencies, and media to improve measurement, build transparency, and demonstrate that self-regulation, not government regulation, is the answer.
Tony Pace, chief marketing officer of Subway Franchisee Advertising Fund Trust, discussed the importance of content and media for Subway.
2013 ANA Media Leadership Conference: Gerhard Louw, senior manager of international media management at Deutsche Telekom, speaks with Ken Beaulieu, senior director of marketing and communications at the ANA, about why innovation through collaboration is one of the keys to media success.
Tara Walpert Levy, managing director of ad market development for Google and YouTube, discusses the most pressing challenges marketers face today, as well as her definition of "customer engagement."
In the video below, Ron Potesky, senior vice president and general manager at Pantone, explains why making mistakes and taking risks is the key to building a creative culture. Potesky was among the featured speakers at the 2012 ANA Creativity Conference, presented by Ogilvy.
A panel of publishers and experts at the Alliance for Audited Media’s annual conference discussed how to use content marketing to develop audiences and increase engagement.
A panel of professionals, who both use and produce consumer data, shared their fresh perspectives on big data at the Alliance for Audited Media’s annual conference.
A panel of social media experts at the Alliance for Audited Media’s annual conference discussed how brands and publishers can use social media to create engagement.
A panel of industry experts debated the impact of tablets on the publishing and advertising industries.
Gary Daniels, director, product management, The Walt Disney Company, and Jay Schneider, vice president, product strategy and user experience, The Walt Disney Company, discussed how Disney is using mobile to enhance the guest experience at its parks.
Mehmet Pasa, senior vice president, global mobile alliances and investments, MasterCard Worldwide, discussed MasterCard’s mobile journey and what’s next in mobile payments.
Mondelēz International's Bonin Bough and MediaVest's Amanda Richman shared how they approach the space as mobility versus simply mobile, leverage the unique opportunities it offers, and design mobility experiences with impact.
Adam Petrick, senior global head of brand management, PUMA AG, discussed how PUMA is using mobile and other new technologies in its retail stores to enhance the consumer experience.
Onsite Insight: Essence Communications' Michelle Ebanks on the Digital Consumer and the Publishing Industry
Michelle Ebanks, president of Essence Communications, discusses how the digital consumer has changed the magazine publishing industry, at the 2012 ANA Multicultural Marketing & Diversity Conference.